Parent Lab Revolutionizes Parenting with Era: An AI-Enhanced App Empowering Parents as Experts of Their Children

February 14, 2024 - Parent Lab, the industry leader in holistic parenting, announces the launch of their AI-enhanced product called Era (https://getera.onelink.me/evQM/downloadapp), the first app offering parents immediate, personalized support based on the distinctive identity of their children. Era closes the gap between learning a parenting framework and implementing their new understanding by personalizing the application of proven strategies to their child or different children in the same family. With foundations grounded in attachment theory, mindfulness, and behavioral science, Era empathetically and efficiently processes parents' goals and struggles in real-time.

"Research highlights that parents feel overwhelmed and confused by conflicting parenting advice, or worse, like they're failing their families." CEO of Parent Lab and father of two, Joshua Iwata, says. "The absence of a unified cultural standard or clear, generational role models in parenting further complicates the situation. We believe that parents intuitively possess the ability to create loving, secure bonds with their children. Technological advancements offer the opportunity to help caregivers simplify the parenting process, enabling them to rediscover and enhance their parenting instincts so they can focus on their kid's development instead of the dilemmas."

Era empowers parents from their back pocket. The app encourages parents by recognizing that they possess an innate understanding of their child. Era's approach challenges conventional norms, urging parents to trust their instincts by guiding them to observe, ask the right questions, and understand the root causes of their child's behavior rather than strictly managing them. Era's AI foundation helps parents tune into their kids' authentic identities based on their knowledge of their children rather than applying a patchwork of disparate frameworks. Fueled by a vast library of content from psychologists and educators worldwide, Era addresses everyday parenting challenges through science-backed approaches, resulting in highly personalized and actionable parenting advice.

Era offers five-minute "Daily Practice" check-ins to troubleshoot specific issues and meet child-specific goals. Era helps parents unlock their inherent expertise through temperament and attachment quizzes, and AI provides reflective insights and focus areas for each child. By offering parents sympathetic, thoughtful prompts, Era decodes everything from potty training and picky eating to discipline and burnout. With the accessibility and low cost of AI, Era supports parents in their own homes, in the middle of the night, while waiting in line at school pick-up, or minutes after the latest meltdown.

The successful application of attachment theory implies that if parents create a secure and safe space with their kids, their children will grow up to form healthy relationships and naturally replicate the process if they choose to have a family of their own. Intergenerational wellness is achieved through accessible and adaptable solutions to benefit the unique needs of each child, and Parent Lab offers guidance that aligns with modern parenting challenges while fostering connection over compliance. Parent Lab's unique philosophy embraces the journey of parenthood with the understanding that by focusing on the happiness and security of children, parenting skills are organically elevated and contribute to the foundation for future generations of well-adjusted individuals. Furthermore, Parent Lab uses proven educational methods to engage parents through healthy behavior modification techniques that promote learning and retaining information.

Era is available on iOS and offers monthly ($11.99) and annual ($79.99 after a 7-day free trial) subscriptions for extended support. Join the movement empowering parents to sincerely believe in themselves and raise the next generation of children who are seen and loved for who they are.

Parent Lab Inc.
2715 SE 8th Ave STE 116
Portland, OR 97202

Media Contact:
Amanda Colbert
Public Relations Director
amanda@parentlab.com

Parent Lab's philosophy centers on secure attachment and celebrating each child's unique essence. Its mission is grounded in the belief that fostering a secure attachment is the cornerstone of raising happy, resilient children who venture into the world with curiosity and the ability to build healthy relationships. Rather than subscribing to the pressure of being the "best parent," the guiding philosophy focuses on creating a nurturing environment that prioritizes the well-being and individuality of each child. The foundation of Parent Lab's intelligence is built on research from the top minds in child development and psychology and helps caregivers implement new knowledge with daily personalized parenting practices. A vast content library features 10-minute minicourses, podcasts, short meditation practices, and affirmations to support adults who want to yell less, silence their inner critics, and bond deeply with their families.

This release was published on openPR.