Self-Tanning Products Market Size, Business Growth, Future Trends, Global Industry Share and Comprehensive Analysis by 2028

The scope of our recent study on the "Self-Tanning Products MarketForecast to 2028 - Global Analysis - by Product Type, Category, and Distribution Channel," includes factors fueling the market growth, revenue estimation and forecast, market share analysis, and the identification of significant market players, along with their key developments.

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The self-tanning products market size is expected to grow from US$ 1,078.36 million in 2022 to US$ 1,519.59 million by 2028; it is estimated to register a CAGR of 5.9% from 2022 to 2028

Self-tanning products, also known as sunless tanners or fake tanners, give the effect of suntan without exposure to the sun. Self-tanning products are becoming increasingly popular as people are fond of bronze and tanned skin tones. Also, these products are convenient to use as they impart desired skin tone without sun exposure and sun damage. The Centers for Disease Control and Prevention (CDC) promoted the use of self-tan products by considering them a safer alternative to UV-induced tanning. According to a Popsugar Beauty article published in July 2021, 59% of college-going females in the US used self-tanners at least once and preferred using them throughout the year. These factors are driving the self-tanning products market growth.

Based on product type, the self-tanning products market is segmented into cream & lotion, serum, mist, and others. The cream & lotion segment held the largest market share in 2021. Self-tanning lotions are usually formulated with more water content compared to creams. Lotions are non-greasy, lightweight formulations that are easily absorbed by the skin. Creams are generally thicker and have rich consistency. The thicker formulation of self-tanning creams locks in moisture by creating a protective layer around the skin. Self-tanning creams and lotions provide hydration, along with artificial suntan. Customers associate creams and lotions with hydration and long-lasting tan effect. Thus, the aforementioned characteristics, convenient usage, high availability, and added functionality of self-tan creams and lotions are driving their demand across the globe.

The global self-tanning products market is segmented into five main regions-North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South & Central America. In 2021, Europe held the largest market share; however, North America expected to register the highest CAGR from 2022 to 2028. The rising risk of skin cancers and other chronic skin diseases due to sun-induced tanning is compelling consumers to use fake tanners such as creams and lotions, serums, and mist. This factor is driving the demand for self-tanning products across Europe. Moreover, increasing celebrity influence on young consumers is also expected to boost the sales of self-tanning products, thereby driving the market growth.

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In 2021, governments of various countries announced relaxations in previously imposed restrictions and permitted manufacturers to work at full capacities. Thus, increased production volumes and improved supply chain operations bolstered the self-tanning products market growth.

The report includes the segmentation of the global self-tanning products market as follows:

The global self-tanning products market is segmented into product type, category, distribution channel, and geography. Based on product type, the market is segmented into cream & lotion, serum, mist, and others. Based on category, the self-tanning products market is bifurcated into natural & organic and conventional. Based on distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. By geography, the global self-tanning products market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America.

Global Self-Tanning Products Market: Competitive Landscape

A few players operating in the global self-tanning products market include Bondi Sands Pty Ltd, KAO Corp, PZ Cussons Plc, Supernova UK Pty Ltd, Epic Etailers LLC, Loreal SA, HotHouse Beauty Ltd, Johnson & Johnson, Coty Inc, and Edgewell Personal Care Co. Players operating in the self-tanning products market are focusing on providing high-quality products to fulfill customer demand. For instance, manufacturers are investing in micro-mist technology that involves the use of technology for the atomization of fluids to very fine particle sizes. It helps to create a more flawless spray and requires less solution to cover an entire body. Similarly, Rapid or One-Hour Tanning Formulas technology is also gaining popularity among consumers. This technology allows the client to shower within one to three hours of application versus the traditional eight hours with increasing the level of the active ingredient. Such product launches and technological developments are driving the self-tanning products market growth.

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