A2 Milk Market Size is Projected to Grow at a CAGR of 14.8% from 2024-2032 | IMARC Group

IMARC Group's report titled "A2 Milk Market Report by End-Use (Liquid Milk, Infant Formula, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience and Grocery Stores, Online/Non-Store Retailing, and Others), and Region 2024-2032". The study provides a detailed analysis of the industry, including the global A2 milk market size, share, trends, and growth forecast.

What is the market size of A2 milk?

The global A2 milk market size reached US$ 13.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 47.8 Billion by 2032, exhibiting a growth rate (CAGR) of 14.8% during 2024-2032.

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Factors Affecting the Growth of the Global A2 Milk Industry:

· Increasing Health Consciousness:

The global A2 milk market is significantly propelled by the growing health consciousness among consumers worldwide. A2 milk, characterized by the absence of the A1 beta-casein protein, is perceived as a healthier alternative to conventional milk. This perception stems from research suggesting that A2 milk may be easier to digest and potentially less likely to cause discomfort or allergic reactions in some individuals. As awareness about digestive health and food intolerances increases, more consumers are opting for A2 milk, believing it to be a beneficial choice for their health. This shift toward healthier dietary choices directly influences the demand for A2 milk, making it a sought-after product in the dairy industry.

· Targeted Marketing and Consumer Awareness:

The expansion of the A2 milk market is also fueled by targeted marketing efforts and increased consumer awareness. Producers and marketers of A2 milk have invested significantly in advertising campaigns and educational initiatives that highlight the potential health benefits and unique qualities of A2 milk over conventional milk. These efforts have informed consumers about the existence of A2 milk have also played a crucial role in dispelling myths and misconceptions about dairy consumption. As a result, a growing segment of the population, including health-conscious individuals and those with specific dietary preferences, is becoming increasingly inclined to choose A2 milk, thereby driving its market growth.

· Shifting Dietary Trends and Lactose Intolerance:

The rise in global dietary trends favoring dairy alternatives and the high prevalence of lactose intolerance are key factors contributing to the growth of the A2 milk market. A substantial portion of the global population, particularly in Asia and Africa, suffers from lactose intolerance, which can make the consumption of conventional milk challenging. A2 milk, with its claim to offer easier digestibility, has emerged as an attractive option for those seeking dairy products that are gentler on the stomach. Additionally, the surge in popularity of clean eating and natural food products has led to increased consumer interest in A2 milk, as it is often associated with being a more natural and unmodified form of milk. This trend aligns with the growing demand for products that cater to specific health needs and dietary restrictions, thereby amplifying the market demand for A2 milk.

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Leading Companies Operating in the Global A2 Milk Industry:

• The A2 Milk Company Limited
• Jersey Dairy
• Lion Pty Limited (Pura and Dairy Farmers)
• Fonterra

A2 Milk Market Report Segmentation:

By End Use:

• Liquid Milk
• Infant Formula
• Others

Liquid milk represented the largest segment as it is especially targeted toward consumers who experience digestive discomfort from regular milk containing both A1 and A2 proteins.

By Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience and Grocery Stores
• Online/Non-store Retailing
• Others

Supermarkets and hypermarkets accounted for the largest market share as they offer a wide range of food and beverage products, including specialty items like A2 milk.

By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Ocenia holds the majority of market share due to the increasing consumption of dairy-free and lactose-free products.

Key Highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

What is the trend in A2 milk?

A2 Milk Market Trends:

One of the most prominent trends in the A2 milk market is the increased consumer demand for products that support digestive wellness. A2 milk, believed to be easier to digest for some people compared to regular milk, fits perfectly into this category.

Besides, the A2 milk market is expanding beyond its traditional strongholds, such as Australia and New Zealand, into new geographic areas. Countries in Asia, Europe, and North America are experiencing a surge in demand for A2 milk products, driven by both an increase in health consciousness and the global reach of marketing campaigns highlighting the benefits of A2 milk.

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