Press release
Vietnam Lingerie Market to Expand at a CAGR of 8.51% Over 2024-2032 - IMARC Group
The latest report by IMARC Group, titled "Vietnam Lingerie Market Report by Product Type, Material, Price Range, Distribution Channel, and Region 2024-2032" Offers a comprehensive analysis of the industry, which comprises insights on the Vietnam lingerie market share. The market size is projected to exhibit a growth rate (CAGR) of 8.51% during 2024-2032.Factors Affecting the Growth of the Vietnam Lingerie Industry:
Increasing Disposable Income:
A significant factor fueling the Vietnam lingerie market is the increasing disposable income among the population. With the country's ongoing strong economic growth, Vietnamese consumers have higher incomes, leading to greater purchasing power. This rise in disposable income allows consumers to prioritize quality and branded lingerie products, moving away from traditional, unbranded options. Consequently, there's a rising demand for premium lingerie brands that provide both comfort and style, meeting the changing preferences of consumers aiming to elevate their personal wardrobe.
Rising Fashion Consciousness:
Another notable factor is the increasing fashion awareness among Vietnamese consumers. As the influence of the global fashion industry extends to Vietnam, there's a discernible change in consumer behavior towards staying abreast of the latest fashion trends, including lingerie. The younger demographic, especially, exhibits a heightened awareness and openness to international fashion trends, fueling the demand for chic, top-quality lingerie. This inclination is further accentuated by the widespread use of social media platforms, where fashion influencers and international brands wield significant influence over local fashion preferences, motivating consumers to invest in trendy lingerie items.
Expanding E-commerce Industry:
The rapid growth of e-commerce platforms in Vietnam serves as another key driver for the lingerie market. Online shopping has gained popularity for its convenience, diverse product selection, and ease of price comparison. E-commerce platforms provide a broad array of lingerie items from local and international brands, making them accessible to consumers nationwide, including those in remote areas. The COVID-19 pandemic further accelerated this trend, prompting consumers to turn to online shopping amid social distancing measures. This digital shift has increased the accessibility of lingerie and enabled brands to reach a broader audience, thus significantly influencing market expansion.
For an in-depth analysis, you can request the sample copy of the market report: https://www.imarcgroup.com/vietnam-lingerie-market/requestsample
Vietnam Lingerie Market Report Segmentation:
By Product Type:
Brassiere
Knickers or undies
Shapewear
Others
The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or undies, shapewear, and others.
By Material:
Cotton
Silk
Satin
Nylon
Others
A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes cotton, silk, satin, nylon, and others.
By Price Range:
Economy
Premium
The report has provided a detailed breakup and analysis of the market based on the price range. This includes economy and premium.
By Distribution Channel:
Mass Merchandizers
Specialized Stores
Online Stores
Others
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes mass merchandizers, specialized stores, online stores, and others.
By Region:
Northern Vietnam
Central Vietnam
Southern Vietnam
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.
View Full Report with TOC & List of Figure: https://www.imarcgroup.com/vietnam-lingerie-market
Vietnam Lingerie Market Trends:
The rise of e-commerce platforms has reshaped the lingerie retail scene in Vietnam. Consumers now enjoy access to a diverse range of lingerie brands and designs online, along with the convenience of browsing, price comparison, and purchasing from their homes. Additionally, there's a rising preference for lingerie emphasizing comfort, functionality, and practicality. Vietnamese consumers seek lingerie that fits impeccably, offers ample support, and can be worn comfortably all day long. This shift has boosted the appeal of seamless bras, wireless bras, and breathable fabrics renowned for their second-skin sensation.
Browse more research report:
Vietnam Machine Tools Market: https://www.imarcgroup.com/vietnam-machine-tools-market
Vietnam Luxury Goods Market: https://www.imarcgroup.com/vietnam-luxury-goods-market
Vietnam Luxury Car Market: https://www.imarcgroup.com/vietnam-luxury-car-market
Vietnam Magnet Market: https://www.imarcgroup.com/vietnam-magnet-market
Vietnam Lithium-Ion Battery Market: https://www.imarcgroup.com/vietnam-lithium-ion-battery-market
Vietnam Lobster Market: https://www.imarcgroup.com/vietnam-lobster-market
Vietnam Lighting Market: https://www.imarcgroup.com/vietnam-lighting-market
Vietnam Long Term Care Market: https://www.imarcgroup.com/vietnam-long-term-care-market
IMARC Group
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Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145 | United Kingdom: +44-753-713-216
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARCs information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
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