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Supply Side Platform Market Growth Factors, Segmentation, Trends, Opportunities, Key Players and Forecast | Evolve Business Intelligence
As per the study initiated by Evolve Business Intelligence, the global Supply Side Platform Market size accounted for USD 22.14 Billion in 2022, growing at a CAGR of 13.36% from 2023 to 2033. A Supply Side Platform (SSP) is a technology platform used in digital advertising that enables publishers to manage and optimize the sale of their advertising inventory programmatically. It allows publishers to connect their available ad space with multiple ad exchanges, demand-side platforms (DSPs), and ad networks, thereby maximizing the revenue potential of their inventory. SSPs provide publishers with tools for inventory management, ad serving, real-time bidding (RTB), yield optimization, and reporting, allowing them to set pricing rules, target specific audiences, and control the types of ads displayed on their websites or apps. By facilitating automated transactions between publishers and advertisers, SSPs streamline the buying and selling process, improve efficiency, and enable more targeted and personalized advertising campaigns.The Supply Side Platform market is primarily driven by the increasing adoption of programmatic advertising and the growing demand for advanced technology solutions to optimize ad inventory monetization. Additionally, the expansion of digital content consumption across various platforms and devices fuels the need for efficient and automated advertising management tools, propelling the growth of SSPs.
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Key Highlights:
• The global Supply Side Platform Market size was valued at USD 22.14 billion in 2022 growing at a CAGR of 13.36% from 2023 to 2033.
• North America dominated the market in 2022
• Asia Pacific is expected to grow at the highest CAGR from 2023 to 2033
Evolve Business Intelligence has just unveiled its latest market research report focusing on the Global Supply Side Platform Market. This comprehensive report delves into various facets of the market, including market size and projections, market dynamics, competitor market share analysis, market value and volume, SWOT analysis, product comparisons, recent advancements by major players, and prospective opportunities. Furthermore, the market's evaluation in the dynamic chapter considers four key indicators: Drivers, Constraints, Emerging Trends, and Challenges.
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Key Players
Some of the major Supply Side Platform Market players holding high market shares include InMobi Pte Ltd., Google, Inc., Chartboost, Vungle, and AdsKeeper advertising network. These players use partnership and collaboration as a key strategy to gain significant market share to compete with market leaders.
The key players profiled in the report are:
• InMobi Pte Ltd.
• Google, Inc.
• Chartboost
• Vungle
• AdsKeeper advertising network
• Adblade
• Avocarrot Ltd.
• APPLOVIN
• Disqus
• RevMob
• ADDCOLONY
Segmental Analysis
Market Segment By Component
• Software/Platform
• Services
Market Segment By Application
• Bidding
• Targeting
• Online Advertising
Market Segment By End-Use
• BFSI
• IT and Telecommunication
• Retail and Wholesale
• Manufacturing
• Education
• Government
• Travel
• Others
For more information: https://evolvebi.com/report/global-supply-side-platform-ssp-market-size-share-analysis-forecast/
Key Region/ Countries Covered
• North America (US, Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Spain, Russia, Nordic Countries, BeNeLux, Rest of Europe)
• Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Rest of Asia Pacific)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, South Africa, Rest of MEA)
• Latin America (Mexico, Brazil, Argentina, Rest of Latin America)
Reasons to Buy this Report:
• Comprehensive insights.
• Reliable and accurate data.
• Market size and data forecast
• Competitive analysis.
• Identification of market opportunities.
• Risk identification and mitigation strategies.
• SWOT analysis.
• TAM Analysis
• Recent industry developments.
• Customization options.
• Expertise and guidance for strategic decision-making
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About EvolveBI
Evolve Business Intelligence is a market research, business intelligence, and advisory firm providing innovative solutions to challenging pain points of a business. Our market research reports include data useful to micro, small, medium, and large-scale enterprises. We provide solutions ranging from mere data collection to business advisory.
Evolve Business Intelligence is built on account of technology advancement providing highly accurate data through our in-house AI-modelled data analysis and forecast tool - EvolveBI. This tool tracks real-time data including, quarter performance, annual performance, and recent developments from Fortune's global 2000 companies.
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