Phishing Protection Market Global Size, Growth Factors, Top Leaders, Opportunities Analysis

According to a research report "Phishing Protection Market by Offering (Solutions, Services), Subtype (Email-based Phishing, Non-email-based Phishing), Organization Size, Deployment Mode, Vertical (BFSI, IT & ITeS, Government) and Region - Global Forecast to 2028" published by MarketsandMarkets,

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the global Phishing Protection Market is estimated to be worth USD 2.2 billion in 2023 and is projected to reach USD 4.1 billion by 2028, at a CAGR of 13.5% during the forecast period.

The driving force behind the rapid expansion of the phishing protection market is rooted in the persistent and adaptive nature of cyber threats, particularly the escalating sophistication of phishing attacks. Organizations are compelled to bolster their cybersecurity defenses as they grapple with the growing diversity of deceptive tactics cybercriminals employ. The prevalence of remote work arrangements and the expanding attack surface in an increasingly interconnected digital landscape further accentuate the urgency for robust phishing protection measures. The intensified regulatory landscape and the need to ensure compliance with data protection regulations fuels the demand for advanced cybersecurity solutions. In this intricate cybersecurity landscape, the phishing protection market emerges as a linchpin, offering innovative and resilient strategies to safeguard against a dynamic array of cyber threats, ensuring the integrity of digital communication channels and protecting sensitive information.

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By Deployment Mode, the cloud segment registered the highest growth rate during the forecast period.

The cloud segment is poised to exhibit the most substantial growth rate during the specified period. This trend can be attributed to the increasing adoption of cloud-based solutions in the cybersecurity domain. Organizations recognize the advantages of cloud deployment, including scalability, accessibility, and centralized management, which are crucial in effectively countering the evolving challenges posed by phishing threats. The shift towards remote work and the prevalence of cloud-based communication channels amplify the demand for phishing protection technologies tailored to cloud environments. As businesses prioritize flexibility and efficiency in their cybersecurity strategies, the cloud segment stands out as a focal point for dynamic growth within the phishing protection market.

Based on organization size, the small and medium-sized enterprises segment is to grow at the highest CAGR during the forecast period.

The projection for organization size in the phishing protection market indicates that the small and medium-sized enterprises segment is poised to achieve the highest CAGR during the forecast period. This trend can be attributed to the increasing recognition among SMEs of the imperative to fortify their cybersecurity posture against phishing threats. As cyber threats evolve, SMEs realize the need for specialized and agile solutions tailored to their unique requirements. The growing awareness of the potential risks associated with phishing attacks, coupled with the availability of scalable and cost-effective phishing protection solutions, positions the SME segment for accelerated growth in the dynamic landscape of cybersecurity.

Asia Pacific to grow at the highest CAGR during the forecast period.

During the forecast period, the Asia Pacific region is poised to exhibit the highest CAGR in the phishing protection market. This growth can be attributed to several factors, including the rapid digital transformation across industries, the increasing prevalence of cyber threats, and a heightened focus on cybersecurity measures. As organizations in the Asia Pacific embrace digital technologies and online communication channels, the risk of phishing attacks becomes more pronounced, driving the demand for robust protection solutions. Government initiatives to enhance cybersecurity and the rising awareness of the economic impact of cyber threats contribute to the accelerated adoption of phishing protection measures in the region. The dynamic nature of the cyber threat landscape positions the Asia Pacific market as a key growth area for phishing protection solutions.

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Market Players

The major players in the phishing protection market are Barracuda (US), Cofense (US), Duocircle (US), Ironscales (Israel), Microsoft (US), Mimecast (UK), OpenText (Canada), Paubox (US), Proofpoint (US), Sophos (UK), Trend Micro (Japan), Trustwave (US), Twilio (US), Virtru (US), Abnormal Security (US), AGARI (US), AppGuard (US), Deepwatch (US), GreatHorn (US), Guardz (US), ImmuniWeb (Switzerland), Inky (US), Redsift (UK), SpyCloud (US), Trustifi (US), Vade (France), Valimail (US), ZeroFOX (US).

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