Press release
European Digital Signage Market Size Report Predicts Healthy Growth with Demand & Forecasts by 2030
To learn more about this report request a sample copy @ https://www.omrglobal.com/request-sample/european-digital-signage-market
Key Trends in the European Digital Signage Market-
• The adoption of digital signage for advertising, or informative purposes has increased in various industries across Europe. For instance, in January 2024, Finland-based eye care specialist Silmäasema partnered with Philips Professional Display Solutions (also known as PPDS) for digital signage in its retail locations.
• Technology is rapidly growing and companies are constantly improving to keep up with the technologies by launching new-age tech products and software for digital signage. For instance, in January 2024, Alfalite, a Europe-based LED manufacturer, launched AlfaArt, a line of luxury turnkey LED display and media player solutions, designed in collaboration with digital artist César Yagüe, designed for large-format art display use cases, such as hotel and hospitality, corporate offices and entertainment venues.
• Digital signage allows personalization and interactive experience for brands to interact with their customers. Adidas has developed a new concept called Speedfactory to integrate customers into the manufacturing customers. The brand does this by letting them customize shoes on demand. It creates an interactive retail experience where digital signage is used to leverage biometric scanning technology, analyze body movement, and collect hundreds of data points.
• Digital Signage can help reduce customer acquisition and management costs. Decathlon, a French sporting brand contracted with Pickcel Digital Signage to deliver a cloud-based digital display solution to reduce its Customer Acquisition Cost
• The future of the European digital signage industry is bright as the integration of various technologies such as AI, automation, live streaming, cloud-based deployment, and facial recognition screens will be possible. Assembly, a global media agency, announced ShopConnect, a software tool combining programmatic buying of digital out-of-home marketing along with real-time experiences for consumers in January 2024.
A full report of European Digital Signage Market available @ https://www.omrglobal.com/industry-reports/european-digital-signage-market
Due to the high demand from various industries, the European digital signage market has become the hub for fierce competition. Companies such as ADFLOW Networks, AU Optronics Corp., Cisco, Koninklijke Philips N.V., LG Display Co. Ltd., Microsoft, MaxHub, Panasonic Corporation, Samsung, Scala Digital Signage, Sony Corporation, and ViewSonic Corporation, among others are the key players in the European digital signage market. For instance, in November 2023, MaxHub announced the launch of its Amsterdam, Netherlands digital signage showroom and solution center to expand its reach in Europe.
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Media Contact:
Contact Person: Mr. Anurag Tiwari
Email: anurag@omrglobal.com
Contact no: +91 780-304-0404
Company Name: Orion Market Research
About Orion Market Research
Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services. The company also offers Digital Marketing services through its subsidiary OMR Digital and Software development and Consulting Services through another subsidiary Encanto Technologies.
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