Protein Supplements Market Dynamics, Technological Innovations, and Investment Opportunities By 2024-2031 | Mondelez Company, Meiji Holdings Co Ltd.

The Protein Supplements Market is estimated for $45 billion for 2024 for the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Protein supplements include powders, pills, bars, and ready-to-drink shakes that are consumed to supplement the protein intake of individuals. They are widely used by athletes and bodybuilders to build lean muscles and by general population for weight management and sports nutrition.

Market Dynamics:

Rising health awareness and growing participation in sports and fitness activities have significantly boosted the demand for protein supplements globally. According to the Global Wellness Institute, global wellness economy was valued at $4.5 trillion in 2017 and health and fitness expenditure accounted for $0.9 trillion. Furthermore, adoption ofgym memberships and at-home workouts has accelerated during the COVID-19 pandemic, thereby propelling the sales of protein supplements for muscle building and recovery. Additionally, expanding retail landscape across offline and online channels has enhanced the accessibility and availability of protein supplements in recent years.

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Top Key Players are Covered in this Report:

★ Mondelez Company
★ Meiji Holdings Co Ltd.
★ Quest Nutrition LLC
★ MusclePharm Corporation
★ Post Holdings Inc.
★ Nestlé SA
★ Abbott Laboratories
★ Scitec Nutrition
★ The Hut Group
★ Glanbia PLC
★ Weider Global Nutrition LLC
★ Iovate Health Sciences International Inc.
★ among others.

Market Segmentation:

By Form:

★ Powders
★ Bars
★ Ready to Drink (RTD)
★ Other Forms

By Source:

★ Animal-based
★ Plant based

By Distribution Channel:

★ Supermarkets/Hypermarkets
★ Convenience Stores
★ Specialty Stores
★ Online Retail Stores
★ Gym & Health Clubs and Spas
★ Other Distribution Channels

Key Region/Countries are Classified as Follows:

» North America (U.S., Canada, Mexico)
» Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
» Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
» South America (Brazil, Argentina, Rest of SA)
» Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)

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Two Key Drivers Fueling Growth of the Protein Supplements Market

Increasing Health Awareness and Focus on Fitness

The rising health awareness among people around the world regarding the importance of proper nutrition, diet, and exercise is a major factor driving the growth of the protein supplements market. More people are incorporating workouts and physical activities into their daily routines to remain fit and healthy. However, meeting daily protein requirements through normal diet alone can be challenging. This is increasing the demand for protein supplements as an easy way to fulfill those needs and gain muscle mass. The growing fitness industry with more gyms and trained professionals is also promoting the usage of protein powders and shakes.

Expanding Applications Beyond Bodybuilding

Earlier, protein supplements were mainly popular among bodybuilders and serious athletes for muscle building. However, over the past decade, their applications and consumer base have widely expanded. Various formulas catering to different goals like weight management, bone health, sports performance, diabetes, and general well-being are now available. They are no longer seen just as bodybuilding products but as nutritional supplements. Even people who are not into extreme workouts recognize protein as an important macronutrient and use supplements for overall health or when daily protein intake through food is insufficient. This widespread acceptance of protein beyond the gym is massively boosting the market.

Lack of Standardization Acts as a Key Restrain

Absence of Composition Uniformity

The lack of adequate regulation and standardized protocols in the fast-growing protein supplements industry has led to varying composition of products from different manufacturers. While the core protein content may match the label claim, other critical components like vitamins, minerals, carbohydrates can significantly differ between brands providing similar types of powders or shakes. This absence of uniformity makes it difficult for consumers to evaluate labels and choose options based on their precise nutritional needs. It also raises safety concerns in some cases when fillers and unlisted ingredients are added. The need for stricter oversight and transparency is hampering overall market growth.

Expanding into New Categories Opens Up Opportunities

Innovations Beyond Whey

While whey protein still remains a top-selling category, newer proteins types are gaining ground and creating lucrative opportunities. As the industry evolves from general bodybuilding products to catering to diverse goals, more varieties of plant-based, vegan, collagen, and casein protein are penetrating the broader market. Innovations blending multiple proteins for optimized benefits will also bolster the opportunities. The expansion beyond the limitations of dairy-based supplements addresses an widening consumer demographic, supporting further market expansion.

Sustainability Emerges as a Key Trend

Emphasis on Renewable and Eco-Friendly Sourcing

With rising health, environmental and ethical concerns regarding industrial practices, the protein supplement industry is witnessing a clear trend where sustainability is becoming an imperative aspect. Manufacturers are facing increasing pressure to ensure complete transparency in sourcing and processing while reducing carbon footprint. There is a growing consumer demand for products using renewable, locally sourced, non-GMO and ecologically produced ingredients. Companies adapting to these trends through sustainable innovations, certifications and traceable supply chains will be better placed to tap into the market potential in the coming years.

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The report answers a number of crucial questions, including:

➥ Which companies dominate the global Protein Supplements market?
➥ What current trends will influence the market over the next few years?
➥ What are the market's opportunities, obstacles, and driving forces?
➥ What predictions for the future can help with strategic decision-making?
➥ What advantages does market research offer businesses?
➥ Which particular market segments should industry players focus on in order to take advantage of the most recent technical advancements?
➥ What is the anticipated growth rate for the Protein Supplements market economy globally?

Some of the Major Points of TOC cover:

Chapter 1: Techniques & Scope

1.1 Definition and forecast parameters
1.2 Methodology and forecast parameters
1.3 Information Sources

Chapter 2: Latest Trends Summary

2.1 Regional trends
2.2 Product trends
2.3 End-use trends
2.4 Business trends

Chapter 3: Industry Insights

3.1 Industry fragmentation
3.2 Industry landscape
3.3 Vendor matrix
3.4 Technological and Innovative Landscape

Chapter 4: Protein Supplements Market, By Region

Chapter 5: Company Profiles

5.1 Company Overview
5.2 Financial elements
5.3 Product Landscape
5.4 SWOT Analysis
5.5 Systematic Outlook

Chapter 6: Assumptions and Acronyms

Chapter 7: Research Methodology

Chapter 8: Contact (Continue . . .)

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About Us

Coherent Market Insights is a global market intelligence and consulting organization that provides syndicated research reports, customized research reports, and consulting services. We are known for our actionable insights and authentic reports in various domains including aerospace and defense, agriculture, food and beverages, automotive, chemicals and materials, and virtually all domains and an exhaustive list of sub-domains under the sun. We create value for clients through our highly reliable and accurate reports. We are also committed in playing a leading role in offering insights in various sectors post-COVID-19 and continue to deliver measurable, sustainable results for our clients.

This release was published on openPR.