Coding and Marking: Dover, Danaher, Domino, ITW, Matthews Int. who has the “Secret Code of Success”

Beige Market Intelligence has recently published a new report on Coding and Marking Market and the report has thrown some intresting insights.

Coding or marking is essential for the establishment of the authenticity of the product. It is required to inform the supply chain about the information and current destination about a product. It sets a unique identity to the product and enhances its traceability. Previously, the coding procedure was done manually. This used to be labor intensive and was prone to errors. After the advent of highly reliable coding and marking machinery, it was largely adopted by companies across varied industries. The market is expected to boom in future.

There are a variety of print techniques used by manufacturers depending on the technology and the usability. Also variety of industries use this system.

It is required to take five key factors into consideration while coding.

The complexity of the code depending on the application
a) Speed of manufacturing
b) Interdependence of the coding and marking machinery and the supply line
c) The material on which the code is applied

Information technology system to co-ordinate the coding process
Depending on these factors the specific printer and the technology is selected. Primary Coding is required for marking information about expiry date of a product, bar codes, and date of production of a product. Technology and printers required for this purpose includes the laser printer, thermal transfer overprint printer. It is mainly required in pharmaceutical, cosmetic, personal care, food and beverage industry. Secondary coding includes marking and labelling shelf-ready products. These products include package of shelf-ready products which can be easily loaded in a refrigerator or cupboard. Print and apply labelling and large character ink jet printing is used for this purpose. The main purpose of tertiary coding is to enable the traceability of the product after its manufacture. The product is loaded in carton for shipment or transportation. Coding on these packaging helps in identifying its location during course of distribution.

As indicated earlier, the coding and marking market is expected to boom and the market size is expected to grow at a CAGR of more than 7 percent in next five years. Now in such fast growing market, who has the “success code”?

To order a free sample report please click http://www.beigemarketintelligence.com/reports/research-report-consumer-and-retail-market/coding-and-marking-market-report/

The competitive scenario in the Worldwide Coding and Marking market is intensifying currently. The market leaders are providing high quality products with additional features such as RFID system, QR codes required to enhance the performance of the products, while local vendors such as Macsa ID and Iconotech are providing less expensive products offering only basic features. The rapidly changing technological environment is adversely affecting vendors as customers expect continual innovations and upgrades. The present scenario is forcing vendors to alter and refine their unique value proposition in order to achieve a strong market presence.

Close competetion among top vendors in coding and marking market

The five major leaders in the Worldwide Coding and Marking market are Dover Corp., Danaher Corp., Domino Printing Sciences PLC, ITW Inc., and Matthews International Corp. All these companies have global presence across minimum of three major geographic regions such as North America, the APAC region, Europe, Latin America, and the MEA region. However, there are local vendors providing products with similar specifications at lower prices. The continuous inkjet systems provided by local vendors are 6-7 percent less priced than the international vendors.

Currently Dover is leading the market. Having said that the competition is too tight any the next three competitors are too close to each other. In fact couple of big deals can change the competitive landscape and any top 4 can become the TOP vendor.

The mantra for success is simple, play on your strength and tap the untapped opportunity.

To read the entire report, please visit http://www.beigemarketintelligence.com/reports/research-report-consumer-and-retail-market/coding-and-marking-market-report/

Dover

According to Beige Market Intelligence the biggest strength of Dover is a strong geographical presence. The coding and marking products of the company are distributed across 130 countries, which helps in market penetration. Dover need to now expand in different industries across the geographies and countries. Another strength of the company is product performance and innovation.

Success CODE: Build the portfolio across countries and industries by acquiring companies producing coding and marking product. Report the same style of acquisition that was done in 2014, but this time the geography should be APAC and Middle-East & Africa.

Danaher

The key strength of Danaher is widespread geographical distribution and huge customer base of more than 11,000 customers which is driving its recurring revenue and add-on sales. The brand owners such as P&G, Pepsi, Alcon, Target, Unilever, L’Oreal, Coca Cola, Motorola, 3M, and Walmart are few of its customers.

Success CODE: Danaher success mantra should be localization Emerging markets could help the company in accruing more revenue and market share. The company has already made an initiative in these developing regions. In 2013, it builds US$800 million business in Latin America, as well as in Russia, Turkey, and Eastern Europe. It accrued US$500 million business in Africa and Middle East, and US$250 million revenue in India. Capture the high growth emerging countries to be a clear leader in coding and marking market.

Domino Printing

According to Beige Market Intelligence, Domino Printing’s key strength lies is focus on resource efficiency, which, in turn, results in high quality and efficient products. For example, Domino A420i has low service routine and extended ink life. It minimizes waste and service mileage. Also, the upgrade of the product is 40 percent lighter than the previous models. Also, Domino’s board range of offering enables it to serve diversified industries such as Beverage, Food, Cosmetics, Pharma, Tobacco, Electronics, Construction, and Cable and Wire

Success CODE: Consistent high level of investment in development of products, which caters to specific industries would help increasing the growth of the company. Growing initiative to cater to demand by companies for developed solutions would help in further market penetration.

ITW

According to Beige Market Intelligence, the core strength of ITW is its strong patent portfolio creates market exclusivity for its products, providing a competitive advantage over its competitors. The company had about 16,000 granted and pending patents. The coding and marking equipment which is covered in the Specialty segment has total of 3,766 patents.

Success CODE: ITW should focus on new product development in the Specialty domain. This is one of the core competitive advantage of the company. Lag in development of new products due to delays in research, development, commercialization, and production of products can adversely affect the revenue of the company. Thus, tapping on this opportunity along with other strategies would ensure that the company would achieve the aimed goal of 20 plus returns on capital by 2017.

Matthew International
Continuous product innovation is the key strength of the company. Matthew International spent a huge portion of its revenue on R&D which exhibits the company’s seriousness in innovation new product and capturing the market. The company should continue doing it as the product within coding and marking offered by different vendors are same and only product differentiation will help the company to tap the market.

Success CODE: Matthew International should focus more outside US. The company accrues the majority of its revenue from US market. Thus, it has an opportunity for further market penetration and increase in customer base by providing more solutions across Europe, Australia, and Asia. In 2015, marking and fulfillment manufacturing offices are present across Pittsburgh, Beijing, Cincinnati, Germantown, Gothenburg, Ixonia, Tualatin, and Tianjin City.
The top vendors should also be watchful of some of the emerging players in the market. The prominent one who can give tough competition to the TOP 5 are

To know more about the Strategic Assessment of Worldwide Coding and Market – Forecast Till 2021 report, please visit http://www.beigemarketintelligence.com/reports/research-report-consumer-and-retail-market/coding-and-marking-market-report/

Control Print

The company has installed base of more than 4,000 continuous ink jet printers across India. The company has partnered with KBA Metronic and Macsa for provision of technologically developed coding solutions. The key products of the company includes CIJ, large character print, hot roll coder, TTO, laser, TIJ, high resolution ink jet printer, and consumables such as ink.

ID Technology

The company is manufacturer and integrator of coding, labeling, and marking equipment. The products of the company are mainly distributed across the US. The company has six label converting plants in Canada and the US. The products of the company mainly cater to industries such as food and beverage, healthcare, industrial, manufacturing, logistics, personal care, and cosmetics.

Iconotech

The company serves the Europe and the US market. The company has competitive advantage since it researches the market and the characteristics. It recognized the basic mimeo graphic process, and thus developed
printers suitable for varied environmental conditions.

Macsa ID

The company is very focused around product innovation. Annually, the company spends approximately 8 percent of its revenue in R&D. The company serves industries such as food and beverage, pharmaceuticals, personal care, and household care, automotive, medical devices, electronics, and textile.

Weber Marking Systems

Weber Marking Systems is a developer, and manufacturer of coding and labeling for industrial marking. It has wide product portfolio to offer under coding and marking. Weber offers system print code, TJI Printer. The company also offers label dispensers, labeling machines, pallet applicator, and desktop printer.

Xaar

Xaar is a manufacturer of digital inkjet technology, piezoelectric DOD industrial print heads, VIJ printers, TIJ printers, piezoelectric printers. It has high focus on innovating new products. For this purpose, the company invests 12 percent of its overall revenue in R&D. It has large patent profile comprising of 250 patents and applications

To end up, the leading as well as emerging vendors should now focus on APAC region to increase their top & bottom line. The company which will establish itself in APAC sooner will come out winner in next five years. APAC market is growing faster than any other region (more than 9 percent CAGR during 2016-2021). The high urbanization proportion of 33 percent in South Asia is triggering the growth of many industries such as cement and textiles. These have a positive impact on the market. Thus the vendors, investors, new entrants should focus on improving their product offerings in the APAC region especially in China, Japan, and India.

To know more about the Strategic Assessment of Worldwide Coding and Market – Forecast Till 2021 report, please click here

Contact Beige Market Intelligence at info@beigemarketintelligence.com

About Beige Market Intelligence

Beige Market Intelligence: We are a new-age provider of competitive business intelligence, working across various industry verticals. Our expertise and knowledge ensures that the market analysis Beige provides is comprehensive, detailed and complete. The analysis helps our client organizations become aware and make educated decisions, as far as investing or devising a marketing strategy is concerned. The actionable insights delivered through our market research provide a comprehensive market analysis for every level of market segmentation in an industry. Beige Market Intelligence is a quality driven high end Market Research organization. Our team of experts ensure the analysis you receive is not just analyzed and smartly presented, but is completely customized based on the client’s requirement. Our deliverables guarantee our current global client base does not look beyond Beige when it comes to any kind of industry and market analysis.

Name of the company: Beige Market Intelligence
Postal Address: Chinnapanahalli Main Road,Doddanekundi Village, Bangalore Bangalore KA 560037, India
Press Contact: Jency Jacon (media@beigemarketintelligence.com)

This release was published on openPR.