Press release
Online Microtransaction Market 2024: Industry Analysis, Segments, Drivers And Trends To 2033
Online Microtransaction Market
The Business Research Company presents an extensive market research report on the Online Microtransaction Global Market Report 2024, furnishing businesses with a competitive edge through a detailed examination of the market structure, encompassing estimates for various segments and sub-segments.
Furthermore, the report highlights on emerging trends, significant drivers, challenges, and opportunities, providing all necessary data for thriving in the industry. This report market research offers a comprehensive perspective, including an in-depth analysis of the present and future scenarios within the industry.
Market Sizing:
The online microtransaction market size has grown rapidly in recent years. It will grow from $73.27 billion in 2023 to $80.88 billion in 2024 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to gaming industry growth, digitalization of entertainment, free-to-play model adoption, virtual goods and cosmetics, mobile gaming proliferation.
The online microtransaction market size is expected to see rapid growth in the next few years. It will grow to $121.18 billion in 2028 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to expanding digital economy, continued free-to-play dominance, live streaming and esports integration, blockchain and digital assets, personalized and social interaction features. Major trends in the forecast period include cross-platform monetization, blockchain and cryptocurrency integration, social commerce and virtual marketplaces, personalization and customization offerings, regulatory scrutiny and consumer protections.
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Key Market Players:
Major companies operating in the online microtransaction market report are Microsoft Corporation, The Walt Disney Company, Tencent Holdings Limited, Sega Sammy Holdings Inc., Sony Interactive Entertainment LLC, NetEase Inc., Valve Corporation, Activision Blizzard Inc., Bandai Namco Entertainment Inc., Electronic Arts Inc., CyberAgent Inc., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Zynga Inc., Nexon Co. Ltd., King Digital Entertainment plc, Konami Holdings Corporation, NCSoft Corporation, Supercell Oy, Ubisoft Entertainment S.A., Riot Games Inc., Smilegate Holdings Inc., Wargaming Public Co. Ltd., Capcom Co. Ltd., GungHo Online Entertainment Inc., Glu Mobile Inc., Niantic Inc., Machine Zone Inc., Kabam Inc., Gameforge 4D GmbH, Rovio Entertainment Corporation, Miniclip SA, Playtika Holding Corp., Big Fish Games Inc., GREE Inc., DeNA Co. Ltd., Com2uS Corp., Jam City Inc., Scopely Inc.
Market Drivers:
Growing In-app purchases feature in mobile apps is expected to drive the growth of the online microtransactions market going forward. In-app purchases (IAP) are transactions made within mobile apps or software, enabling users to buy digital goods, content, or features, often in free or freemium apps, enhancing or personalizing their experience. The integration of in-app purchases is likely to boost online microtransactions as it provides a convenient and accessible way for users to acquire digital items and content, contributing to increased revenue in the online microtransactions market. For instance, in July 2023, according to Business of Apps, a UK-based leading B2B media and information platform for the global app industry, In-app purchases represent one of the most prevalent monetization models, with approximately 50% of non-gaming apps and 79% of gaming apps utilizing this strategy. In Q1 2021, Google Play generated sales of $36.7 billion, while the Apple App Store recorded sales of $31.8 billion and is expected to reach nearly $200 billion by 2025. Therefore, growing in-app purchases feature in the mobile apps will propel the growth of the online microtransactions market in the forecast period.
Learn More About The Market Report -
https://www.thebusinessresearchcompany.com/report/online-microtransaction-global-market-report
The online microtransaction market covered in this report is segmented -
1) By Type: In-Game Curriencies, Random Chance Puchases, In-Game Items, Expiration
2) By Device: Mobile, Console, PC
3) By Model: Prepay Model, Postpay Model, Other Models
The report answers the following questions:
What are the primary factors propelling the market during the projected period?
In which region is the most substantial growth expected?
Which trend will take center stage in the upcoming period?
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