Frozen Food Market Outlook : Presents Market Insights, Depth Analysis And Forecast By 2024-2031 | Nestle S.A., Ajinomoto Co. Inc., Kraft Foods Group Inc.

The frozen food market is estimated for 2023 for the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Frozen food includes ready-to-eat meals such as pizza, meat products, fruits and vegetables, etc. that can be stored and used over a period of time without losing their nutritional value. They provide convenience to customers by minimizing cooking time.

Market Dynamics:

Rising health consciousness among consumers is driving the growth of the frozen food market. Many frozen foods such as fruits and vegetables are flash frozen shortly after harvesting, which helps retain their nutritional value. This makes them a healthy option. Moreover, busy lifestyles have increased demand for convenience foods without compromising on health.

The market is also witnessing high growth due to increasing demand for organic and clean-label products. Many players are offering frozen foods made from organic and natural ingredients without the use of preservatives, colors, flavors, sweeteners etc. to cater to health-conscious customers.

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Top Key Players are Covered in this Report:

★ Nestle S.A.
★ Ajinomoto Co. Inc.
★ Kraft Foods Group Inc.
★ ConAgra Foods Inc.
★ General Mills Inc.
★ H.J. Heinz Company
★ Tyson Foods Inc.
★ Unilever Plc.
★ Maple Leaf Foods Inc
★ Pinnacle Foods Inc.

Market Segmentation:

By Product Type:

★ Frozen Ready Meals
★ Frozen Fish/Sea Food
★ Frozen Meat Products
★ Frozen Pizza
★ Frozen Potato Products
★ Frozen Bakery Products
★ Others

Key Region/Countries are Classified as Follows:

» North America (U.S., Canada, Mexico)
» Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
» Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
» South America (Brazil, Argentina, Rest of SA)
» Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)

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Two Main Market Drivers for Frozen Food Market

1. Convenience factor driving increased consumption of frozen foods

With evolving lifestyles and increased participation of women in workforce, convenience has become one of the prime factors considered while purchasing food products. Frozen foods can be stored for longer duration and consumed as per the requirement without much preparation time. Consumers are opting for frozen foods as they save time on food preparation without compromising on the taste. This factor has been a major driver contributing to the growth of global frozen food market.

2. Expansion of organized retail landscape propelling frozen food sales

Organized retail sector in the form of supermarkets and hypermarkets has witnessed tremendous growth over the past few years globally. These retail formats stock a wide range of frozen food products from prominent brands and offer discounts and deals which attract modern shoppers. Increased penetration of cold storage facilities at retail outlets has further boosted the availability of frozen products. Retailers also promote frozen foods through various marketing initiatives which has increased their visibility and brought them into mainstream diets of urban households. Growth in organized retail infrastructure is thus fueling the demand for frozen foods worldwide.

One Main Market Restrain for Frozen Food Market:

Perception of frozen foods lacking freshness and nutrition

Despite major advantages offered by freezing technology, some consumers still view frozen foods as less fresh and nutritious compared to fresh alternatives. This mindset stems from the fact that frozen foods undergo processing and are not consumed immediately after harvest. Some studies in the past highlighted nutrient losses during freezing which created a misconception regarding their nutritional value. Even though quality standards have improved significantly, this perception continues to hinder the uptake of frozen foods among health-conscious consumers to some extent. Food manufacturers need to focus on communication and formulation innovations to counter this notion which poses as a challenge for the industry.

One Main Market Opportunity for Frozen Food Market:

Increasing focus on private label and store brand frozen foods

With growing price competition in the market, retailers are strengthening their private label offerings across various product categories including frozen foods. Private label frozen products offer significant cost benefits to price-conscious shoppers. Retailers aim to provide comparable quality to national brands through private labels. This is viewed as a massive opportunity by retailers to boost their frozen foods business and improve customer loyalty. Food manufacturers also partner with retailers to manufacture private label products and participate in this rapidly expanding segment. Rising popularity of private label frozen foods will facilitate further market expansion globally in the coming years.

One Main Market Trend for Frozen Food Market:

Growing demand for convenient and guilt-free frozen meals and snacks

With rising health awareness, consumers are demanding convenient ready-to-eat or heat frozen meals that are lower in fat, calories, sugar and artificial ingredients. Products with label claims like vegetarian, vegan, whole grain, high protein and organic are increasingly preferred. Companies are innovating with line extensions of existing brands as well as launching new ranges catering to this trend. Another notable trend is the rising popularity of frozen snacks and appetizers that can be consumed on-the-go or as meal replacements. These user-friendly products position frozen foods as healthier and guilt-free options, further broadening the market potential.

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The report answers a number of crucial questions, including:

➥ Which companies dominate the global Frozen Food market?
➥ What current trends will influence the market over the next few years?
➥ What are the market's opportunities, obstacles, and driving forces?
➥ What predictions for the future can help with strategic decision-making?
➥ What advantages does market research offer businesses?
➥ Which particular market segments should industry players focus on in order to take advantage of the most recent technical advancements?
➥ What is the anticipated growth rate for the Frozen Food market economy globally?

Some of the Major Points of TOC cover:

Chapter 1: Techniques & Scope

1.1 Definition and forecast parameters
1.2 Methodology and forecast parameters
1.3 Information Sources

Chapter 2: Latest Trends Summary

2.1 Regional trends
2.2 Product trends
2.3 End-use trends
2.4 Business trends

Chapter 3: Industry Insights

3.1 Industry fragmentation
3.2 Industry landscape
3.3 Vendor matrix
3.4 Technological and Innovative Landscape

Chapter 4: Frozen Food Market, By Region

Chapter 5: Company Profiles

5.1 Company Overview
5.2 Financial elements
5.3 Product Landscape
5.4 SWOT Analysis
5.5 Systematic Outlook

Chapter 6: Assumptions and Acronyms

Chapter 7: Research Methodology

Chapter 8: Contact (Continue . . .)

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About Us

Coherent Market Insights is a global market intelligence and consulting organization that provides syndicated research reports, customized research reports, and consulting services. We are known for our actionable insights and authentic reports in various domains including aerospace and defense, agriculture, food and beverages, automotive, chemicals and materials, and virtually all domains and an exhaustive list of sub-domains under the sun. We create value for clients through our highly reliable and accurate reports. We are also committed in playing a leading role in offering insights in various sectors post-COVID-19 and continue to deliver measurable, sustainable results for our clients.

This release was published on openPR.