Health & Wellness Food Market worth $859.43 billion by 2030, growing at a CAGR of 7.54% - Exclusive Report by 360iResearch

The "Health & Wellness Food Market by Product (Better-For-You (BFY) Food, Food Intolerance Products, Functional Food), Nature (Genetically Modified Organism, Non-Genetically Modified Organism), Fat Content, Category, Free From Category, Distribution Channel - Global Forecast 2024-2030" report has been added to 360iResearch.com's offering.

The Global Health & Wellness Food Market to grow from USD 516.54 billion in 2023 to USD 859.43 billion by 2030, at a CAGR of 7.54%.

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The health & wellness food market encompasses a wide range of consumables designed to have positive health benefits, improve physical & mental well-being, or contribute to a balanced diet. This market includes products that are organic, natural, functional, fortified, or free from certain ingredients that consumers wish to avoid for health or dietary reasons. The demand for health and wellness food is primarily driven by growing health consciousness among consumers, an aging population seeking nutritious diets, the prevalence of chronic diseases, and a rising demand for organic and natural food products. Additionally, influential trends such as plant-based diets, functional foods enriched with proteins, vitamins, and omega-3, as well as technological advancements in food processing, contribute to its robust growth. The health and wellness food market includes strict regulatory frameworks, which can delay product introduction. The high cost of premium health products can limit market penetration among price-sensitive consumers. The sector presents immense opportunities through product innovation, such as the incorporation of superfoods and probiotics into everyday food items. Furthermore, the expansion of distribution channels, including online retail platforms, presents easy accessibility and convenience, thus broadening consumer reach. Partnerships among market players and health influencers and investing in eco-friendly packaging are emerging as effective strategies to captivate health-minded consumers and tap into the growing demand for sustainable products.

Nature: Rising significance of Genetically Modified Organisms (GMOs) due to their potential for increased crop yields and enhanced nutritional content

Genetically modified organisms, or GMOs, are organisms whose genetic material has been artificially manipulated in a laboratory through genetic engineering. This creates combinations of plant, animal, bacteria, and virus genes that do not occur in nature or through traditional crossbreeding methods. Non-GMOs are products that are produced without any genetic engineering. The non-GMO label indicates that the food or other agricultural product has not been genetically altered in a laboratory setting. These products are often preferred by health-conscious consumers looking for natural or organic options. The demand for non-GMO products is driven by consumers' health concerns, environmental considerations, and ethical issues regarding food production. These consumers are often willing to pay a premium for products that are confirmed to be free from GMOs.

Category: Rising demand for organic health & wellness food products with the emerging trend of organic farming practices and standards

The conventional health & wellness food segment encompasses a wide array of products that are produced using standard farming and processing practices. These foods often include fortified, enriched, or enhanced food products designed to improve health outcomes without necessarily being organic. Consumers opting for conventional products typically prioritize cost-effectiveness and availability. They also prefer certain health benefits offered by fortified foods, such as increased vitamins and minerals designed to address specific dietary deficiencies. Organic health & wellness foods are products made from ingredients that are grown and processed without the use of synthetic pesticides, genetically modified organisms (GMOs), artificial fertilizers, or ionizing radiation. This category is characterized by strict adherence to organic farming practices and standards. The organic segment attracts consumers who are health-conscious and concerned about environmental sustainability. They often prefer organic food due to its perceived purity and nutritional superiority, along with a willingness to pay a premium for these products.

Product: Growing usage of naturally healthy foods that are rich in essential nutrients and beneficial compounds

Better-for-you (BFY) foods are designed to provide health benefits beyond basic nutrition. These products are often lower in fats, salts, sugars, and calories and may be enriched with beneficial nutrients. Consumers seek out BFY options to maintain or enhance their overall health while still enjoying a variety of tastes and foods. Food intolerance products are designed for individuals who cannot consume certain ingredients, such as gluten or lactose, due to allergies or intolerances. These products often involve alternative ingredients or compositions that mimic the original food items without the adverse effects. Functional foods are foods that have a potentially positive effect on health beyond basic nutrition. They contain bioactive compounds, including antioxidants, dietary fiber, or probiotics, that may provide health benefits such as improved digestion, enhanced immune function, and reduced risk of disease. Naturally healthy food refers to products that are naturally nutritious without any significant processing. These include whole grains, nuts, seeds, fruits, and vegetables that are rich in essential nutrients and beneficial compounds such as vitamins, minerals, and antioxidants. Organic food is produced using methods that do not involve modern synthetic inputs, such as synthetic pesticides and chemical fertilizers. Organic foods are not processed using irradiation, industrial solvents, or synthetic food additives. The demand is driven by consumers' growing concerns about food safety, health, and the environment.

Distribution Channel: Growing availability of health & wellness products across online platforms due to its convenience and 24/7 services

Offline mode refers to the traditional brick-and-mortar channels through which consumers purchase health and wellness food products. This includes supermarkets, specialty health food stores, convenience stores, and club stores. Consumers prefer supermarkets for the convenience of one-stop shopping, where they can find a broad range of health and wellness products alongside regular grocery items. They typically offer a wide variety of brands and options. Online mode encompasses the various digital platforms through which consumers can purchase health and wellness food products. This includes dedicated e-commerce websites, online retailers, direct-to-consumer platforms, and mobile applications.

Regional Insights:

In the Americas, there is a substantial market for health and wellness foods. Driven by an increasing awareness of the links between diet and health, consumer needs in these countries are characterized by a demand for organic, non-GMO, and natural products. There is also a rising trend for plant-based and alternative protein sources as ethical and environmental considerations become more influential. The European Union (EU) represents a diverse consumer base with a strong emphasis on food safety and quality. EU regulations on health claims, organic certification, and product labeling are among the strictest in the world, shaping consumer expectations and purchasing behaviors. The MEA region presents a growing market for health and wellness foods, though the picture is more fragmented due to varying levels of economic development and cultural attitudes toward health. In parts of the Middle East, rising disposable incomes and health consciousness are driving demand for premium health food products. The Asia-Pacific region, including markets such as China, Japan, and India, is witnessing rapid growth in the health and wellness food sector. Traditional diets in these countries are evolving as urbanization and a rising middle-class lead to increased exposure to Western dietary patterns. There is a significant demand for products that blend traditional ingredients with modern health trends, such as functional beverages, herbal supplements, and fortified snack foods.

Market Segmentation & Coverage:

This research report categorizes the Health & Wellness Food Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Product, market is studied across Better-For-You (BFY) Food, Food Intolerance Products, Functional Food, Naturally Health Food, and Organic Food. The Better-For-You (BFY) Food is projected to witness significant market share during forecast period.

Based on Nature, market is studied across Genetically Modified Organism and Non-Genetically Modified Organism. The Genetically Modified Organism is projected to witness significant market share during forecast period.

Based on Fat Content, market is studied across Low Fat, No Fat, and Reduced-Fat. The Reduced-Fat is projected to witness significant market share during forecast period.

Based on Category, market is studied across Conventional and Organic. The Organic is projected to witness significant market share during forecast period.

Based on Free From Category, market is studied across Artificial Color-Free, Artificial Flavor-Free, Dairy-Free, Gluten-Free, Lactose-Free, Nut-Free, and Soy-Free. The Artificial Flavor-Free is projected to witness significant market share during forecast period.

Based on Distribution Channel, market is studied across Offline Mode and Online Mode. The Offline Mode is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Europe, Middle East & Africa commanded largest market share of 37.65% in 2023, followed by Americas.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Health & Wellness Food Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in the Health & Wellness Food Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

Key Company Profiles:

The report delves into recent significant developments in the Health & Wellness Food Market, highlighting leading vendors and their innovative profiles. These include Aleia's Gluten Free Foods, LLC, Arnott's Group, Bob's Red Mill Natural Foods, Inc., Conagra Brands, Inc., Dairy Farmers of America, Inc, Danone S.A., Dr. Schär AG / SPA, Eden Foods, Enjoy Life Natural Brands by Mondelez International, Inc., Farmo S.P.A, General Mills, Inc., ITC Limited, Kellogg Company, McNeil Nutritionals, LLC, Nestlé S.A., Norside Foods Limited, PepsiCo, Inc., Smithfield Foods, Inc. by WH Group Limited, Tata Consumer Products Limited, The Coca-Cola Company, The Hain Celestial Group, Inc., The Kraft Heinz Company, United Natural Foods, Inc, Valio Ltd., and Yakult Honsha Co., Ltd..

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Key Topics Covered:

1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Health & Wellness Food Market, by Product
7. Health & Wellness Food Market, by Nature
8. Health & Wellness Food Market, by Fat Content
9. Health & Wellness Food Market, by Category
10. Health & Wellness Food Market, by Free From Category
11. Health & Wellness Food Market, by Distribution Channel
12. Americas Health & Wellness Food Market
13. Asia-Pacific Health & Wellness Food Market
14. Europe, Middle East & Africa Health & Wellness Food Market
15. Competitive Landscape
16. Competitive Portfolio
17. Appendix

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast of the Health & Wellness Food Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Health & Wellness Food Market?
3. What is the competitive strategic window for opportunities in the Health & Wellness Food Market?
4. What are the technology trends and regulatory frameworks in the Health & Wellness Food Market?
5. What is the market share of the leading vendors in the Health & Wellness Food Market?
6. What modes and strategic moves are considered suitable for entering the Health & Wellness Food Market?

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