Boxlight and Mimio together can they go heads on with SMART and Promethean in the interactive display market

Interactive display in education sector is dominated by handful companies who are operating in this market for ages. These companies are:

SMART Technologies
Promethean World
NEC

These three companies together make 3/4th of the pie. SMART Technologies is the leading vendor in interactive display in education sector and holds the maximum market share. The company has captured the maximum share since the inception. Many big names came to the market, many tried to break the market but SMART Technologies continued to be the leading vendor.

SMART Technologies innovated the first large-format interactive flat panel and fully integrated projector in 2013. The whiteboard manufactured by the company are used by 40 million students worldwide. The products of the company have penetration across 175 countries globally. In 2014, the company sold close to 300,000 interactive display units. The overall revenue generated from sale of interactive devices was US$464.95 million in 2014. The company reported that 80 percent of the overall revenue was procured from the education sector.

The education business of SMART Technologies generated 80 percent of the revenue of the company in the fiscal year 2014. The solutions provided by the company have been installed across 2.8 million classrooms worldwide. The education products are distributed by resellers across North America, EMEA, Latin America, APAC, and Caribbean.

To know more about the Strategic Assessment of Worldwide Interactive Display in Education Sector, please click here

Promethean World is one of the leading manufacturers of interactive learning technologies. The company also manufactures and supplies electronic equipment mainly interactive display systems, interactive assessment technologies, and complementary audio-visual equipment along with educational software. It was incorporated in 2010 and is based in Blackburn, UK.

The company is diversified across North America and other regions such as the US, UK, France, Germany, Russia, Vietnam, Canada, China, Italy, and Netherlands. However, 54.94 percent of the net reported revenue of the company is generated in North America. It has two product segments: Interactive display systems and accessories, and Learner response systems and assessment. As of 2014, 1.3 million interactive display system manufactured by the company has been installed globally. Also, 6 million student response handsets were deployed worldwide. It is also a provider of online interactive whiteboard teacher community under the brand name Promethean Planet and has registered 2.1 million users globally.

Both SMART and Promethean major part of the revenue comes from North America and Europe and this is where the problem lies. The North America led by US and Europe led by UK has a high penetration of interactive displays. Approximately 97 percent of classrooms in UK and 61 percent of classrooms in the US have already installed the interactive display systems by 2015. Thus, the Interactive Display markets in Education Sector in these regions are saturated.

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Boxlight along with Mimio derives maximum revenue from North America. Though Boxlight has presence in Latin America and Asia but SMART, Promethean, NEC, BenQ, are also hevily present is Asia where the demand for interactive display is increasing. In fact SMART is deep rooted in Asia and it will be difficult for Boxlight to crack up the market share there. Europe, apart from UK, is also a growing market for interactive display, the demand for interactive will cross 1 million units from current 400,000 units in 2016. Boxlight has to mark its presence in such high growth market. Middle-east and Africa is also a growing market for interactive display market, SMART and Promethean is present there. Boxlight need to enhance their presence in Middle-east and Africa to go heads-on with SMART and Promethean.

The advantage which Boxlight and Mimio have together is they are now heavyweight and has good portfolio of interactive hardware and software, which makes it one-stop solution for all interactive display requirement for the educational institutions.

Mimio products are distributed to 600,000 classrooms across the globe. The company has won many awards such as 2014 Award of Excellence by Tech and Learning Magazine for the MimioMobile application, eSchool News 2014-15 Readers Choice Award for its online teaching community, and 2013 Award of Excellence for its interactive projector by the Tech & Learning magazine’s 31st annual Awards of Excellence program.

With the award winning product line of Mimio, Boxlight is definitely at the better position and it has complete and strong portfolio to compete with the leading vendors SMART and Promethean World. Having said that SMART and Promethean are the giants in the market and in short-terms has no major threat from Boxlight and Mimio. But with the stronger portfolio and diversified geographic presence, in mid-term Boxlight will definitely emerge as the threat to biggies.

In next five years, Beige Market Intelligence expect the competetive scenario to change and Boxlight to emerge as the leading vendor in worlwide interactive display market in education sector.

To know more about the report, please click http://www.beigemarketintelligence.com/reports/market-research-reports-education-industry/interactive-display-education-market-report/

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Beige Market Intelligence: We are a new-age provider of competitive business intelligence, working across various industry verticals. Our expertise and knowledge ensures that the market analysis Beige provides is comprehensive, detailed and complete. The analysis helps our client organizations become aware and make educated decisions, as far as investing or devising a marketing strategy is concerned. The actionable insights delivered through our market research provide a comprehensive market analysis for every level of market segmentation in an industry. Beige Market Intelligence is a quality driven high end Market Research organization. Our team of experts ensure the analysis you receive is not just analyzed and smartly presented, but is completely customized based on the client’s requirement. Our deliverables guarantee our current global client base does not look beyond Beige when it comes to any kind of industry and market analysis.

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