U.S. and Colorado RTD Cocktail Market Analysis and Forecast to 2033: By Product Type (Alcoholic, Non-Alcoholic), Packaging (Cans, Bottles), and Region
Market DefinitionThe U.S. and Colorado Ready-to-Drink (RTD) Cocktail Market is an exciting and dynamic segment within the beverage industry, specializing in the production and distribution of pre-mixed cocktails that are convenient, flavorful, and ready for immediate consumption. The market caters to consumers seeking a hassle-free and premium cocktail experience without the need for extensive mixing or bartending skills. It plays a pivotal role in the evolving beverage landscape, offering innovative and on-the-go options for cocktail enthusiasts.
Market Outlook
The U.S. and Colorado RTD Cocktail Market was valued at USD 1.2 Billion in 2022 and it is anticipated to grow up to USD 4.6 Billion by 2032, at a CAGR of 13.5% during the forecast period.
The U.S. and Colorado RTD Cocktail Market are experiencing remarkable growth, driven by changing consumer preferences, the desire for premium and crafted beverages, and the convenience of enjoying expertly mixed cocktails anytime, anywhere. As the demand for ready-to-drink options continues to rise, the market's outlook underscores the critical role of RTD Cocktails in providing a sophisticated and enjoyable drinking experience for a diverse consumer base.
One of the key drivers propelling the market is the increasing trend of at-home and on-the-go consumption, where consumers seek high-quality cocktails without the need for extensive preparation. RTD Cocktails offer a wide range of flavors, including classic cocktails, innovative blends, and local specialties that capture the essence of Colorado's vibrant beverage culture. Additionally, the market's outlook emphasizes the significance of RTD Cocktails in meeting the evolving needs of consumers for convenience, variety, and a premium drinking experience.
The positive trajectory of the market is further supported by ongoing innovations in RTD Cocktail formulations, including the use of premium ingredients, creative flavor profiles, and sustainable packaging. Research and development efforts focus on addressing the demand for low-alcohol and no-alcohol options, exploring unique regional ingredients, and enhancing the overall sensory experience of RTD Cocktails. The evolution of the U.S. and Colorado RTD Cocktail Market aligns with the industry's commitment to providing consumers with accessible and enjoyable cocktail choices that complement their modern and active lifestyles.
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Research Objectives
• Estimates and forecast the overall market size for the total market, across product, service type, type, end-user, and region
• Detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling
• Identify factors influencing market growth and challenges, opportunities, drivers and restraints
• Identify factors that could limit company participation in identified international markets to help properly calibrate market share expectations and growth rates
• Trace and evaluate key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities
• Thoroughly analyze smaller market segments strategically, focusing on their potential, individual patterns of growth, and impact on the overall market
• To thoroughly outline the competitive landscape within the market, including an assessment of business and corporate strategies, aimed at monitoring and dissecting competitive advancements.
• Identify the primary market participants, based on their business objectives, regional footprint, product offerings, and strategic initiatives
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Market Segmentation
The report analyses the U.S. and Colorado RTD Cocktail Market based on type, packaging, distribution channel, and region.
U.S. and Colorado RTD Cocktail Market by Type
On the basis of type, it is segmented into wine-based, spirit-based, and malt-based. The spirit-based segment accounted for the largest revenue in the market. It was valued at USD 642.4 million in 2022 and it is anticipated to grow further to 2,923.7 million by 2032, at a CAGR of 15.5% during the study period.
Most customers favor RTD cocktails with a foundation of spirits-gin, tequila, rum, and whisky-driving the segment's rise. More product launches by the leading manufacturer in this category are projected to drive growth in the coming years. For example, Wood's High Mountain Distillery, a Colorado-based firm, debuted three new RTD drinks in 12-ounce aluminum cans with ABV ranging from 8% to 11% in November 2021. Organic Assam, orange pekoe tea, cardamom, lemon peel, and grapefruit are among the components in the beverages. On the other hand, consumer demand for vibrant tastes and luxury products is anticipated to enhance the consumption of RTD cocktails using whisky as a foundation.
U.S. and Colorado RTD Cocktail Market by Packaging
On the basis of packaging, the U.S. and Colorado RTD cocktail market is bifurcated into cans, bottles. The bottles segment is anticipated to account for the largest market share in 2022, and cans segment is expected to be the fastest-growing segment during the forecast period.
The idea of ready-to-drink cocktails was first introduced in a bottle package style and quickly gained popularity worldwide. Glass bottles were used for packaging since the product closely resembled beer. Also, the development of glass bottles results from the need for more aluminum in nations like the U.S. Due to these market dynamics, the demand for glass bottles rose across the U.S. Several customers seek high-end portable drinks with stylish packaging that complement their taste. Manufacturers attempt to provide items in this packaging because customers prefer cans to bottles.
U.S. and Colorado RTD Cocktail Market by Distribution Channel
Based on distribution channel, the U.S. and Colorado RTD cocktail market is segmented into hypermarkets/supermarkets, online, and liquor stores. The hypermarkets/supermarkets segment is anticipated to account for 65.07% market share in 2022, and online segment is expected to be the fastest-growing segment during the forecast period.
In 2022, supermarkets and hypermarkets accounted for the largest revenue share. RTD beverages are frequently available through these channels since they contain less alcohol. Also, the majority of businesses in this industry sell their goods via merchants like Walmart owing to their extensive customer reach. Additionally, supermarkets are launching their own private-label brands more often in response to consumer demand. Moreover, supermarkets and hypermarkets sometimes have extended hours, which makes it simpler for people to buy alcohol. Last but not least, a large parking lot is a common feature of hypermarkets, making it easier for consumers to find a parking space.
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Major Players
The U.S. and Colorado RTD cocktail market is moderately consolidated with the presence of a few players. Key companies profiled in the report are Abbott & Wallace Distilling Company, Backyard Bev Co, Curation Beverage Company LLC, Fenceline, GOLDEN MOON DISTILLERY, Hooch Booch, Lee Spirits Company, LIFTED LIBATIONS, Strongwater, and Wood's High Mountain Distillery, LLC, among others.
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Research Scope
• Scope - Highlights, Trends, Insights. Attractiveness, Forecast
• Market Sizing - Product Type, End User, Offering Type, Technology, Region, Country, Others
• Market Dynamics - Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain
• Business Framework - Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments
• Competitive Landscape - Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis
• Company Profiles - Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis
• Market Size in 2022 - $1.2 Billion
• Market Size in 2032 - $4.6 Billion
• CAGR % - 13.5%
• Historic Period - 2016 - 2021
• Forecast Period - 2023 - 2032
• Base Year - 2022
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