Rising Sales through E-Commerce Channels, New Players Entry and Therapedic Mattress Sales to Strengthen the Growth in India Mattress Market

The India mattresses market is domestically dominated by players such as Kurlon, Sleepwell, Springfit, Springwel and others. These players are striving to retain their position in the industry while competing with the foreign brands which are now entering the market. India is still an emerging market for mattresses as the consumer behavior has still not changed and people are looking for good quality product at lower prices. Moreover, the technological advancements have still not managed to catch the consumer’s attention.
In FY’2015, King size mattresses accounted for 35.0% of the overall market revenues. Spring mattresses are gaining popularity in the Indian market. The popularity of the spring-based sleeping system is due to its ability to adapt to body contours and maintain correct spinal position while we sleep. Spring Mattresses are increasingly being preferred over Coir Mattresses and PU Foam mattresses.
The proportionate decline in share of coir mattresses has been registered mainly due to rise in prices of raw material used such as Latex, which in turn has lead to rise in the final price of the product.
The unorganized mattress market comprised of local Indian brands and small manufacturers which constituted a major share in Indian mattress market during FY’ 2015. North India is analyzed to account for 26% of the total organized mattresses segment.
The growing economy and increased opportunity in the mattress market has managed to attract huge foreign brands to invest in India. The prime brands such as Sealy, Serta, and King Koil have entered in the mattress market of India. These brands deals in advanced technology and better manufacturing practices. The foreign players have showcased a gradual increase in their presence and goodwill.
India being home to about more than 170 start ups in the online shopping segment, online shopping platforms have made a significant progress to stay on top of their shopper’s mind. Hence, considering the future prospects, continued initiatives by the online portals in marketing and advertising activities is further projected to boost the revenues of online mattress market thereby posting the CAGR of 25.5% for the outlook period FY’2016-FY’2020.

Latest market research report titled “India Mattresses Market Outlook to 2020-Surging Demand and Growing Brand Awareness to Shape Future Growth” by Ken Research provides insight on market revenue, production, volume sales of retail Mattress sector and online mattress market by revenues, market segmentation by organized and unorganized players, by spring, coir, foam, therapeutic mattress and size of mattresses, by penetration by foreign players and domestic players market players, geographical outreach to cater to the preference of every segment of the society. The publication provides market share and company profile of major players operating in online mattress market and offline mattress market in India. The future prospects of spring, coir, foam, latex, therapeutic, king size, queen size and single bed size mattress have also been discussed. The report is a must buy for major offline mattress market players, large E-commerce companies and other furnishing retailers to align their market centric strategies according to ongoing and expected trends in the future.

Key Topics Covered in the Report:

• India Mattress Market Size
o By Revenues
o By Production Volume
- India Mattress Market- Market Segmentation by Revenues
o Size of mattress( king, queen and single size)
o Type of mattress( Spring, Coir and Foam)
o Market Structure(Organized and Unorganized market)
o Rural and Urban Areas
o By Region(North, South, West and East)
o Foreign and Domestic Players
o Price Analysis( Low, Medium, Premium and Luxury)
o Mode of Distribution-Online and Retail Channel of distribution
o By End Users- Residential and Institutional Sales
o Domestic Production and Imports
-India Mattress Market- Market Segmentation by Production
o Size of mattress( king, queen and single size)
o Type of mattress( Spring, Coir and Foam)
• Value Chain Analysis of India Mattress Market
• Cost and investment Analysis for the Production of Mattress in India
• External Trade Scenario in India Mattress Market
• Market Share of Major Organized Mattress Players
o By Revenues
o By Volume Sales
• Trends and growth Drivers in India Mattress Market
• Issues and Challenges in India Mattress Market
• Brand Analysis in India Mattress Market
• SWOT Analysis in India Mattress Market
• Company Profiles of Major Players in Organized Mattress Market of India (Kurlon, Sleepwell, Springwel and others)
• Competitive Landscape of Major Emerging Players in India Mattress Market
• India Mattress Market Future Outlook and Projections
o By Revenues
o By Type of Mattress
o By Production
• India Online Mattress Market Introduction
• India Online Mattress Market Size
o By Revenues
• Market Segmentation by-By Revenues
o By Size of Mattress( King, Queen and Single Size)
o By Type of Mattress( Spring, Coir and Foam Mattress)
• Market Segmentation by Consumer Profiles
o By Price Analysis-(King, Queen and Single Size)
o By Gender(Male and Female)-Number of Transactions
• Competitive Landscape of Major Online Players in India online mattress market
• India Online mattress Market Future Outlook and Projections
• Macroeconomic Parameters
• Analyst Recommendations

Companies Covered in the Report
Indian Players-Mattress Market
Kurlon
Springwel
Sleepwell
Spring fit
Coirfoam
Peps Industries
Foreign Players-Mattress Market
Simmons & Beddings
Serta
King Koil
Online Market Players- Mattress Market
Urban Ladder
Fabfurnish
Pepperfry

Related Reports:

India Online Consumer Electronics Market Outlook to 2020 - Lucrative Discounts and Escalating Internet Users To Foster Growth
India Furniture Market Outlook to 2020 - Surging Popularity of Online Marketplace And Preferences Towards Organized Furniture Brands to Fuel Growth
Malaysia Furniture Market Outlook to 2020 - Growth In Furniture Export & Rise In Trend Of Online Furniture Sales to Drive Future

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Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@Kenresearch.Com
+91-9015378249

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