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Global Marketing Automation Software Market to Generate $8625.39 Million in Revenue by 2028

01-19-2024 10:10 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Triton Market Research

MARKETING AUTOMATION SOFTWARE MARKET

MARKETING AUTOMATION SOFTWARE MARKET

According to Triton's report, the global marketing automation software market, which attained $4325.39 million in 2021, is expected to register progress at 10.34% of CAGR by 2028.

A recent study by Triton Market Research titled 'Global Marketing Automation Software Market' entails the Global Analysis and Forecasts by End-users (Large Enterprises, SMEs), Application (Inbound Marketing, Email Marketing, Lead Scoring and Lead Nurturing, Reporting and Analytics, Social Media Marketing, Campaign Management, Mobile Application, Other Applications), Deployment (On-premise, Cloud), Vertical (Healthcare, BFSI, Manufacturing, and Distribution, Advertising and Design, Retail, Telecommunication and Information Technology, Others), and Geography (Asia-Pacific, North America, Middle East, and Africa, Europe, Latin America).

Marketing automation software helps enterprises successfully implement new marketing strategies and make robust decisions for the growth of the business.

Request a Free Sample of the Global Marketing Automation Software Market Report @ https://www.tritonmarketresearch.com/reports/marketing-automation-software-market#request-free-sample?utm_source=PaidPRNew&utm_medium=OpenPR&utm_campaign=TritonPR

As per Triton's Market Research's report, the global marketing automation software market is expected to witness a CAGR of 10.34% over the forecasted years 2022-2028, attaining revenue worth $8625.39 million in 2028.

Here's a link to our Regional Reports Summary:
https://www.tritonmarketresearch.com/search-report/MARKETING+AUTOMATION+SOFTWARE+MARKET

Marketing automation software analyzes marketing data using organizational facts and decision-making criteria. The spike in software integration has boosted an organization's ability to retain existing clients while attracting new ones. As a result, a big number of firms are installing the software, driving the marketing automation software industry. Furthermore, the increased demand for lead nurturing to drive sales has had an impact on market growth.

On the contrary, the capability to control the information and disclose it over the internet has affected the market's growth. Customers' information stored or read by third-party without permission has emerged as an alarming issue. Therefore, these factors challenge the marketing automation software market's growth.

The global marketing automation software market is divided into vertical, deployment, end-users, and application. The vertical segment comprises BFSI, advertising and design, healthcare, manufacturing and distribution, telecommunication and information technology, retail, and others. In terms of deployment, it is bifurcated into the cloud and on-premise. Large enterprises and small & medium enterprises are the end-users. On the other hand, the verticals comprise social media marketing, email marketing, inbound marketing, lead scoring, campaign management, lead nurturing, reporting, analytics, mobile application, and other verticals.

North America is the market leader in the global marketing automation software market and is likely to hold its position in the upcoming years. Owing to the rising adoption of SaaS cloud services, cloud computing, and data integration services, the market's growth is captured greatly. Moreover, the evolution of AI technology has influenced businesses in promoting their business using modern technology marketing tools. The increase in email marketing, online businesses, and social media has prompted the growth of marketing automation software in the region.

The leading companies in the marketing automation software market are Inside Sales Inc, Etrigue Corp, Oracle Corporation, Cognizant Technology Inc, Act-On Software Inc, GreenRope, IBM, Cognizant Technology Inc, Salesforce.com Inc, SAP SE, Hubspot Inc, Adobe Inc, SAS Institute Inc, and Benchmarkone.

Purchase this report @ https://www.tritonmarketresearch.com/reports/marketing-automation-software-market#purchase-option

Question & Answer: Marketing Automation Software Market

Question 1: What factors influence the marketing automation software market's growth?

Answer: Marketing automation software helps analyze the marketing data based on facts about an organization and decision-making. The surge in the integration of software within an organization has resulted in the retention of existing customers and the attraction of new users. Due to this, many organizations are adopting the software that drives the growth of the marketing automation software market. Moreover, increasing demand for lead nurturing to generate sales has influenced the market's growth.

Question 2: What factors challenge the marketing automation software market's progress?
Answer: On the contrary, the capability to control the information and disclose it over the internet has affected the market's growth. Customers' information stored or read by third-party without permission has emerged as an alarming issue. Therefore, these factors challenge the marketing automation software market's progress.

Question 3: Which region is the market leader in the marketing automation software market?
Answer: North America is the market leader in the global marketing automation software market and is likely to hold its position in the upcoming years. Owing to the rising adoption of SaaS cloud services, cloud computing, and data integration services, the market's growth is captured greatly. Moreover, the evolution of AI technology has influenced businesses in promoting their business using modern technology marketing tools. The increase in email marketing, online businesses, and social media has prompted the growth of marketing automation software in the region.

Question 4: What are the leading companies in the marketing automation software market?
Answer: The leading companies in the marketing automation software market are Inside Sales Inc, Etrigue Corp, Oracle Corporation, Cognizant Technology Inc, Act-On Software Inc, GreenRope, IBM, Cognizant Technology Inc, Salesforce.com Inc, SAP SE, Hubspot Inc, Adobe Inc, SAS Institute Inc, and Benchmarkone.

Related Report:

Enterprise Resource Planning Market-
https://www.tritonmarketresearch.com/reports/enterprise-resource-planning-market

The global enterprise resource planning market is anticipated to rise at a CAGR of 7.28% during the forecasted period 2022-2028 and is likely to earn revenue worth $63137.46 million by 2028.

The global market for enterprise resource planning has shown robust growth owing to the increasing demand for the integration of ERP software with social media, technological advancements, and the emergence of cloud-based ERP solutions. Moreover, due to the low initial investment of SaaS-based ERP software, SMEs are integrating the software into their system to upgrade their resources.

On the other hand, the maintenance and support function charges of big players such as IBM Corp, SAP, Oracle, etc., have resulted in enterprises spending less on the application software. As a result, companies are shifting to open source applications that provide customized solutions, thus affecting the growth of the enterprise resource planning market.

Triton Market Research
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London E16 2EQ
Phone: +44 7441 911839
Email: sales@tritonmarketresearch.com
Website: https://www.tritonmarketresearch.com/

Triton is a leading market research company providing clients with the best online market research data reports.Our offerings include syndicated market insights, customized research reports, and cost-effective consulting services for constructive decision-making.

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