Hair Scrunchies Market Set to Reach US$ 2.41 Billion by 2028, Growing at a 5.4% CAGR; TechSci Research Report

TechSci Research's "Global Hair Scrunchies Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028" reveals that the market reached USD 2.41 billion in 2022, with a projected 5.4% CAGR during 2024-2028. The industry has transformed significantly, shifting from a nostalgic accessory to a thriving sector driven by fashion trends, sustainability, and retro styles.
Fueled by growing consumer demand for stylish hair accessories, the hair scrunchies market has seen robust growth. Market reports suggest continued upward momentum, fueled by changing fashion preferences, hair health focus, and sustainable practices. The market's expansion extends beyond traditional retail to the flourishing e-commerce sector, offering consumers diverse scrunchie options.

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The global hair scrunchies market reflects the widespread push for sustainability. Consumers actively seek eco-friendly products, driving the use of sustainable materials and ethical manufacturing in scrunchie production. Brands now integrate organic cotton, bamboo fibers, and recycled fabrics, appealing to environmentally conscious consumers while reducing environmental impact. The market's commitment to sustainability goes beyond materials to embrace transparent and ethical production practices.

The future of the global hair scrunchies market looks promising, anticipating sustained growth. The industry expects ongoing innovation in materials, designs, and sustainable practices. Brands that navigate saturation and competition, stay in tune with evolving fashion trends, and fulfill consumer desires for customization and sustainability are poised for success in this dynamic market.

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The Global Hair Scrunchies Market is categorized by fabric type, end user, distribution channel, regional distribution, and company.
In terms of fabric, the market includes velvet, satin, cotton, and others. Cotton scrunchies lead the market, favored for their comfort, breathability, and affordability. They are gentle on hair, preventing breakage.
North America is expected to dominate the global market due to the region's celebrity-style trend and the growing fashion-conscious population. The market expands with the rising popularity of women's personal grooming.

Unlock Essential Insights: Discover the Key Takeaways for Actionable Information!
• Hair Scrunchies Market is expected to grow at a CAGR of 5.4% during the forecast period.
• Hair Scrunchies Market has a valuation of US$ 2.41 Billion as of 2028.
• North America currently holds the title of the largest Market for Hair Scrunchies.
• Scrunchies, once considered a nostalgic accessory from the '80s and '90s, have made a remarkable comeback in recent years.
• In terms of type, the cages segment claims the top spot in Hair Scrunchies Market share.
• When considering the sales channel, the portable Hair Scrunchies retailers segment takes the lead in Market share.
• Focusing on the price range, the premium segment secures the highest Market share in the Hair Scrunchies Market.

Competitive Landscape
TechSci Research provides customization options for the Global Hair Scrunchies market report based on specific company needs using the provided market data.

Recent Developments
• In March 2022, LilySilk, a prominent U.S. silk brand, initiated a zero-waste movement urging the fashion industry to embrace greener alternatives. The movement involves producing zero-waste items like hair scrunchies, pillowcases, and eye masks using leftover fabrics. Its goal is to raise awareness about eco-friendly products, fostering sustainability, and contributing to the company's future profit growth.

Major companies operating in Global Cosmetic Products Market are:
KITSCH, Bread Beauty Supply, Goody, Ivy Babies, LILYSILK, Chloven, Autumn Adeigbo, AM Group of Co., Slip, Soulful Scrunchies.

Market Segmentation for Hair Scrunchies Market:
• Hair Scrunchies Market, By Fabric Type:
o Velvet
o Satin
o Cotton
o Others
• Hair Scrunchies Market, By End User:
o Men
o Women
• Hair Scrunchies Market, By Distribution Channel:
o Supermarkets/Hypermarkets
o Specialty Stores
o Online
o Others
• Hair Scrunchies Market, By Region:
o North America
 United States
 Canada
 Mexico
o Europe
 France
 United Kingdom
 Italy
 Germany
 Spain
o Asia-Pacific
 China
 India
 Japan
 Australia
 South Korea
o South America
 Brazil
 Argentina
 Colombia
o Middle East & Africa
 South Africa
 Saudi Arabia
 UAE
 Turkey
 Egypt

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Table of Content
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decisions
4.3. Challenges Faced
5. Global Hair Scrunchies Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Fabric Type Market Share Analysis (Velvet, Satin, Cotton, Others)
5.2.2. By End User Market Share Analysis (Men, Women)
5.2.3. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. South America Market Share Analysis
5.2.4.3. Middle East & Africa Market Share Analysis
5.2.4.4. Europe Market Share Analysis
5.2.4.5. Asia-Pacific Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Hair Scrunchies Market Mapping & Opportunity Assessment
5.3.1. By Fabric Type Market Mapping & Opportunity Assessment
5.3.2. By End User Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Region Channel Market Mapping & Opportunity Assessment
6. North America Hair Scrunchies Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Fabric Type Market Share Analysis
6.2.2. By End User Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
6.3. North America: Country Analysis
6.3.1. United States Hair Scrunchies Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Fabric Type Market Share Analysis
6.3.1.2.2. By End User Market Share Analysis
6.3.1.2.3. By Distribution Channel Market Share Analysis
6.3.2. Canada Hair Scrunchies Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Fabric Type Market Share Analysis
6.3.2.2.2. By End User Market Share Analysis
6.3.2.2.3. By Distribution Channel Market Share Analysis
6.3.3. Mexico Hair Scrunchies Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Fabric Type Market Share Analysis
6.3.3.2.2. By End User Market Share Analysis
6.3.3.2.3. By Distribution Channel Market Share Analysis

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