Phytosterols Market to Rise due to Consumers Inclination towards a Healthy Lifestyle

Phytosterols are steroid compounds and are very similar to cholesterol. They are found in plants and are naturally present in oils, pulses, and dried fruits. They can’t be synthesized by animals and humans and this is why they need to be a part of human diet. Phytosterols comprise a chemical structure just like cholesterol, but phytosterols’ absorption in the human body is much less as compared to cholesterol. In terms of application, the global phytosterols market is segmented into pharmaceuticals, food ingredients, and cosmetics. They are broadly utilized as food additives in various beverages and foods, such as sausages, yoghurt, milk, bakery products, cold cuts, spreads, margarines, etc.

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Consumer Awareness on Health Benefits of Phytosterols to Boost Global Phytosterols Market

There are a number of factors accelerating the demand for phytosterols, such as the increasing occurrence of deaths owing to cardiovascular diseases, particularly in emerging regions such as Asia Pacific. In addition, consumer awareness on health and wellness and resultant inclination towards a healthy lifestyle is further stimulating the demand for phytosterols. The favorable regulatory scenario in several countries is also promoting their utilization within nutraceuticals and functional food and this is predicted to have a positive impact on the phytosterols market in the coming years.

B-Sitosterol Led Phytosterols Market due to Extensive Source Availability

On the basis of product type, the phytosterols market is segmented into B-sitosterol, stigmasterol, campesterol, and others. Amongst these product segments, B-sitosterol dominated the phytosterols market due to its extensive source availability. On the other hand, campesterol held the second biggest share in the market and the market for the same is anticipated to experience exponential development in the coming years due to its anti-inflammatory properties.

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Presence of Omega 3 Fatty Acids to Restrain Growth of Global Phytosterols Market

Nonetheless, the growing presence of the omega 3 fatty acids market is restraining the development of the phytosterols market, due to the fact that many key manufacturers have shifted their focus away from phytosterols and towards omega 3 fatty acids. Furthermore, the absence of support from government bodies in promoting the health benefits of phytosterols within emerging regions such as the Middle East and Asia Pacific is inhibiting the growth of the phytosterols market.

Europe Phytosterols Market Represented the Highest Market Share of 40%

On the basis of geography, the global phytosterols market is segmented into Europe, North America, Asia Pacific, and Rest of the World (RoW). Amongst these, Europe held the biggest share of more than 40% and was trailed by North America. Europe is predicted to maintain its superiority in the coming years. On the other hand, RoW is the most swiftly developing phytosterols market due to the rising awareness on the health benefits of phytosterols amongst the consumers residing in this region. In addition, the rising consumption of phytosterol-fortified products in medical applications due to the increasing count of coronary heart diseases is further stimulating the demand for phytosterols in RoW.Key players in the phytosterols market include BASF SE, Archer Daniels Midlands Co, Bunge Ltd, Raisio plc, Cargill Inc, Pharmachem Laboratories, and Arboris LLC.

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