Sleeping Innovations: Navigating the Dynamic Landscape and Futuristic Trends of Europe's Mattress Market

According to Makreo Research the European mattress market has emerged as a dynamic and thriving industry, showcasing notable trends, significant growth, and innovative strides. Europe is the third-largest market, with the United Kingdom and Germany being the largest. A recent analysis of this market reveals compelling insights into its evolution, driven by changing consumer preferences and technological advancements.

In recent years, the European mattress market has experienced a remarkable surge, witnessing a double digit growth in sales and demand. This expansion is attributed to an increasing emphasis on sleep quality among consumers. Individuals across Europe are recognizing the importance of a good night's sleep, leading to a heightened demand for mattresses that offer enhanced comfort, support, and durability. The number of mattresses sold in the DACH region in 2021 was 9.5 million units, which is around 1 million more than in 2020. 7.2 million units were sold in Germany, 1.2 million in Switzerland and 1.1 million in Austria.

► Regional Dynamics and Market Performance
Warsaw is the largest province with a 8% market share followed by Moscow & Budapest. These three provinces combined have an 16% market share in the total European mattress industry.

► Consumer Preferences and Innovation
The shifting landscape of consumer preferences has prompted the industry to innovate continuously. Manufacturers are introducing cutting-edge technologies, such as smart mattresses with sleep tracking capabilities, temperature regulation features, and eco-friendly materials.

■ In March 2022, Serta Simmons Bedding (SSB) LLC and Soft-Tex International Inc., a bedding and home product manufacturer specialising in foam and fibre, announced their exclusive cooperation agreement to supply technology to SSB mattresses. Through this multifaceted cooperation, next-generation mattress products were launched and SSB's R&D teams were supported. Additionally, Soft-Tex used its intellectual property to grant SSB access to new products created with the help of more than 100 distinct Soft-Tex patents that are particular to the mattress industry.
■ Also in April 2023, the Textile Recycling Association (TRA) and the National Bed Foundation (NBF) launched the Register of Approved Mattress Recyclers (RAMR) in the UK. The RAMR was launched to regulate the companies involved in the recycling of mattresses in the country.
■ Europe Foam Expo held in 2019, gathered room for engineers, purchasers, OEMs, and manufacturers to connect and develop business opportunities based on the most recent technological advances in technical foam manufacturing. The Senso Dream project has created a special mattress that is fully equipped with smart sensors to aid in the delivery of quality sleep, as well as a smart app for parents.
■ Covestro has created a novel method for chemically recycling polyurethane (PU) flexible foam from used mattresses. It is based on its involvement in the Recticel-led PUReSmart1 project.

► Emerging Startups in Mattress Market

Bettzeit
2013
Germany
Bettzeit is a group of brands in the mattress and sleeping systems segment, includes brands such as Dormando, Emma and Dunlopillo

Eve Sleep
2015
UK
Eve Sleep is a UK-based e-commerce company that sells mattresses online. The company was founded in 2015 by Kuba and his cousin Jas. Eve Sleep is known for its luxury sleep solutions.

Simba Sleep
2015
UK
Simba Sleep (also known as Simba) is a British online mattress group that was founded in 2015. It manufactures and sells mattresses, bedding and other sleep products in several countries, including the UK, Canada and China. Simba's retail partnerships include John Lewis and Argos in the UK and Sleep Country stores in Canada.

► Key Industry Findings
■ E-commerce Dominance: The report underscores the increasing influence of e-commerce in the mattress market. Online sales channels have witnessed exponential growth, offering consumers convenience and a wide array of choices, contributing significantly to overall market sales.

■ Rise in Sleeping Disorders: Majority of Europeans struggles to sleep through the night. Almost 1 in 3 Europeans report an overall decline in the quality sleep since the beginning of the pandemic. Just one in five (22%) regularly get an uninterrupted night's sleep. People in the UK, France (43 percent each) and Spain (42 percent) have the poorest quality of sleep. Issues related to sleep disorders have accelerated the demand of smart mattress in the market which adjusts to the need of your body.

■ Consumer Preference Shifts: Evolving consumer lifestyles have significantly influenced mattress purchase behaviors. In 2022, approximately 30% of the people were using box spring in European Region & this trend is expected to continue in coming years owing to the comfort and premium look of the bed.

■ Significant Mattress Exporter: Europe was a major exporter of mattresses, with several countries contributing to the industry's growth. Poland remains the largest mattress supplier in Europe, comprising of 26% of total exports. The second position in the ranking was taken by Germany, with 8.6% share of total exports, followed by Denmark, with a 7.4% share.

The European mattress market continues to evolve, with consumers increasingly valuing quality sleep and personalized mattress solutions. This presents an exciting opportunity for industry stakeholders to innovate and cater to diverse consumer needs. Makreo estimates that the market size of Europe Mattress Market is forecasted to register a CAGR of 4.8%. Overall, the mattress market is expected to see a USD 10.80 billion increase over the next six years-a sign of promising times for the lucrative industry. This growth is attributable to increasing disposable income rates per capita, construction activity and industry exports.

The study conducted by Makreo Research on the "Europe Mattress Market Analysis Forecast (2018-2030)" provides a comprehensive analysis of the market, encompassing a wide range of factors. The report takes into account both qualitative and quantitative factors, indicating a well-rounded approach to analysis. The inclusion of both qualitative and quantitative factors in the study ensures that readers gain a more complete understanding of the Europe Mattress Market. It goes beyond mere numbers and incorporates insights into consumer behavior, industry trends, and market dynamics. This holistic approach enhances the overall analysis and makes the study a valuable resource for individuals or organizations interested in exploring the pricing of mattress, key players in the industry, trade performance, market share of players in Europe Mattress Market. Moreover, the report's focus on past and present performance, as well as potential growth opportunities in the future, enables readers to identify key areas of interest and investment.

► Period of Study-
2018-2022 : Past and Present Scenario
2022: Base Year
2023-2030 : Future Outlook of the industry

► Market Assessment-
The report examines opportunity for the Europe Mattress market on various grounds including
■ Europe Mattress Market revenue and performance,
The market is further segmented on the basis of
■ Mattress Material
■ Mattress Size
■ End user
■ Countries

► Region Assessed
Europe

► Country Assessed
Germany
France
Spain
Poland
United Kingdom
Netherland

For more information on the research report, refer to below link:
Europe Mattress Market Size and Forecast (2018-2030)
https://www.makreo.com/report/europe-mattress-market-size-and-forecast-2018-2030

Related Reports:
Asia-Pacific Mattress Market Size and Forecast (2018-2030)
https://www.makreo.com/report/asia-pacific-mattress-market-size-forecast-2018-2030

India Mattress Market Size and Forecast (2018-2030)
https://www.makreo.com/report/india-mattress-market-size-and-forecast-2018-2030

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Makreo is a Market research and consulting firm working closely with business conglomerates worldwide to help them in many aspects of driving their business growth and assist in making wise decisions with the help of our qualitative & quantitative market insights.

This release was published on openPR.