Pacific Cycle Provides Instant Customer Service to Online Consumers through ChatID

Madison, Wis. – April 20, 2016 – Pacific Cycle, a division of Dorel Industries, Inc. (TSX: DII.B, DII.A) today announced a partnership with ChatID to provide consumers the ability to instantly chat with a customer service representative while shopping online for bikes and accessories, as well as battery-powered ride-on toys. Pacific Cycle is the first mass-market bicycle and battery-powered ride-on toy supplier to partner with ChatID. The Pacific Cycle customer service team is able to easily and quickly provide answers to consumers’ questions in real time as they shop for brands including Schwinn, Mongoose, Kid Trax, and Roadmaster.

“Shopping online for a bike can sometimes be frustrating with many questions coming to mind such as size, color, features,” said Milissa Rick, Senior Director of Marketing for Pacific Cycle. “Through ChatID, our customer service team can instantly provide answers to our consumers’ questions. We want to ensure each customer is confident they made the right decision whether it is a bike, a ride-on toy, or an accessory.”

“I helped a parent find the first bike for their child, and I also helped someone who has not cycled in a long while choose the best bike for them,” said Jen Hanfler, a customer service team member at Pacific Cycle. “Helping our customers instantly through ChatID is wonderful. Consumers like how easy it is to use, and I like helping them find the product that is right for them.”

“Pacific Cycle is providing much needed product expertise to the consumer, wherever they are, by joining our growing network of brands and retailers,” said Dan Herman, co-founder and CEO of ChatID. “Consumers can now get answers to their detailed product questions from the most qualified experts, dramatically improving the buying experience.”

When purchasing a Schwinn, Mongoose, Kid Trax, or Roadmaster product online, consumers will have access to Pacific Cycle customer service representatives via ChatID at Walmart.com.

ABOUT DOREL SPORTS
Dorel Sports, a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A), owns one of the most comprehensive portfolios of brands in the bicycling and recreational industries, including Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse, Kid Trax, Charge, Guru, Fabric and SUGOI. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 10,450 people in facilities located in twenty-five countries worldwide.

ABOUT CHATID
ChatID, the leader in consumer-brand and retail engagement is the first platform to connect consumers with brand and retail experts in a single continuous conversation independent of any chat protocol. With its conversation platform, network of expert resources and intelligence gathered from consumer behavior and actual conversations, brands and retailers gain huge competitive advantage by driving more sales. Some of the largest and most popular retailers and brands in the world including Dyson, LG, HP and Samsung power their continuous buying experiences with ChatID. Learn more http://chatid.com/.

Pacific Cycle
4902 Hammersley Rd, Madison, WI 53711

Press Contact
Sofia Whitcombe

This release was published on openPR.