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Print Advertising Market Report 2024| Projected to Reach $36.74 Billion by 2033
Print Advertising
Furthermore, the report highlights on emerging trends, significant drivers, challenges, and opportunities, providing all necessary data for thriving in the Print Advertising industry. This report on Print Advertising market research offers a comprehensive perspective, including an in-depth analysis of the present and future scenarios within the industry.
Market Sizing:
The print advertising distribution market size has grown steadily in recent years. It will grow from $30.43 billion in 2023 to $31.7 billion in 2024 at a compound annual growth rate (CAGR) of 4.2%. The growth in the historic period can be attributed to print dominance in marketing, established print infrastructure, circulation reach, reader engagement, advertising revenues.
The print advertising distribution market size is expected to see steady growth in the next few years. It will grow to $36.74 billion in 2028 at a compound annual growth rate (CAGR) of 3.8%. The growth in the forecast period can be attributed to integrated print-digital strategies, print-commerce integration, niche audience targeting, localized and hyper-targeted ads, collaboration with digital channels. Major trends in the forecast period include augmented reality (AR) in print ads, qr codes and interactive elements, storytelling and editorial-like content, specialized magazine inserts, local print advertising campaigns.
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Key Market Players:
Canon Solutions America Inc., DGI USA Inc., Gannett Co. Inc., Valassis Communications Inc., R.R. Donnelley & Sons Company, Axel Springer SE, Pearson PLC.
Market Drivers:
According to the Print Advertising Market Report 2024 by The Business Research Company, The huge population that subscribes to newspapers and magazines drives the print advertising market. According to the American Press Institute survey, a majority of newspaper subscribers also pay for a print magazine, which is one of the most popular publication types with good scope for ads. According to the Magazine Media Factbook 2022, the total audience across print and digital grew to 222.2 million readers in 2021. People of all ages read newspapers and magazines that are the mainstay of these print advertisements. However, the majority of the subscribers who pay for newspaper subscriptions are older adults and long-time readers. They find it easy to read newspapers as it provides them the leisure to read as per their timetable and also that they use significantly fewer digital applications and spend less time on gadgets. This factor contributes to the growth of the print advertising market.
More information about the Global Print Advertising Market Report -
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Market segments for Print Advertising include:
1) By Type: Newspaper Advertising, Magazine Advertising, Posters and Banners, Other Types
2) By Industry: Retail, Electronics and Telecommunications, Insurance and Finance, Automotive, Other Industries
3) By Provider: Large Enterprise, Small and Medium Enterprise
The report answers the following questions:
What are the primary factors propelling the market during the projected period?
In which region is the most substantial growth expected?
Which trend will take center stage in the upcoming period?
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