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Ad Fraud Detection Tools Market Is Anticipated To Touch USD 9.4 Billion At A CAGR Of 13.6% From 2024 To 2033

01-02-2024 11:51 AM CET | IT, New Media & Software

Press release from: Global Insight Services

/ PR Agency: Global Insight Services
Ad Fraud Detection Tools Market Is Anticipated To Touch USD 9.4

The Ad Fraud Detection Tools Market is a dynamic and critical segment within the advertising technology (AdTech) industry. It addresses the pervasive and costly issue of ad fraud, where malicious actors engage in deceptive practices to generate fake clicks, impressions, or conversions, thereby draining advertisers' budgets and eroding campaign effectiveness. Advertisers and publishers rely on a range of sophisticated tools and technologies, including machine learning, artificial intelligence, data analytics, and pattern recognition, to detect and prevent fraudulent activities in real-time.

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With the ever-evolving tactics of ad fraudsters, the market continually innovates to stay ahead, offering customizable solutions, integration with popular ad platforms, and comprehensive reporting. As advertisers increasingly prioritize transparency, data protection, and regulatory compliance, the Ad Fraud Detection Tools Market plays a crucial role in safeguarding digital advertising investments and maintaining the integrity of online advertising campaigns.

Key Trends

In the rapidly evolving Ad Fraud Detection Tools Market, several key trends are shaping the landscape. First and foremost, the integration of advanced technologies like artificial intelligence and machine learning is enabling these tools to adapt and counter increasingly sophisticated ad fraud techniques in real-time. Additionally, the industry is witnessing a growing emphasis on transparency and accountability, with advertisers and publishers demanding greater visibility into their ad campaigns and the efficacy of fraud detection efforts.

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Key Drivers

The Ad Fraud Detection Tools Market is being driven by several key factors. Firstly, the escalating threat of ad fraud, with fraudsters employing increasingly sophisticated techniques, is compelling advertisers and publishers to invest in advanced detection tools to safeguard their digital ad investments. Secondly, the rapid expansion of the digital advertising ecosystem, encompassing multiple platforms, channels, and devices, has created a greater need for comprehensive and adaptable fraud detection solutions. Thirdly, the growing awareness of ad fraud's detrimental impact on campaign performance and ROI is pushing organizations to prioritize fraud prevention as an integral part of their advertising strategies.

Key Players

AppsFlyer Ltd. (US)
Adjust GmbH (Germany)
Branch Metrics, Inc. (US)
FraudScore (Cyprus)
Interceptd (App Samurai Inc.) (US)
Machine Advertising Limited (UK)
Perform[cb], LLC (US)
Scalarr Inc. (US)
Singular Labs, Inc. (Israel)
TrafficGuard Pty Ltd (Australia)

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Market Segmentation : Ad Fraud Detection Tools Market

Ad Fraud Detection Tools Market By Type : Website, Mobile

Ad Fraud Detection Tools Market By End User : E-Commerce, Travel, Finance, Gaming, Others

Ad Fraud Detection Tools Market By Region : North America : US, Canada, Mexico, Europe : The UK, Germany, France, Italy, Spain, Netherlands, Switzerland, Asia-Pacific : China, India, Japan, South Korea, Australia, Singapore, Indonesia, Rest of Asia-Pacific, Rest of the World : Latin America, Middle East, Africa

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With Global Insight Services, you receive:

10-year forecast to help you make strategic decisions
In-depth segmentation which can be customized as per your requirements
Free consultation with lead analyst of the report
Excel data pack included with all report purchases
Robust and transparent research methodology

Contact Us :

Global Insight Services LLC
16192, Coastal Highway, Lewes DE 15998
E-mail: info@globalinsightservices.com
Phone: +1-833-761-1700
Website: https://www.globalinsightservices.com/

About Global Insight Services :

Global Insight Services (GIS) is a leading multi-industry market research firm headquartered in Delaware, US. We are committed to providing our clients with highest quality data, analysis, and tools to meet all their market research needs. With GIS, you can be assured of the quality of the deliverables, robust & transparent research methodology, and superior service.

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