Subscription-based Gaming Market Size, Share, Industry Trends, Industry Growth, Top Key Player and Outlook 2021-2031

Asia-Pacific dominated the subscription-based gaming market in 2021. The market in the Asia-Pacific region is expected to register rapid growth during the forecast period. This is due to the internet penetration in developing countries such as India, Malaysia, Vietnam, China etc., globalization, digitization, and the rise of cloud-based subscription games. In addition, emergence of 5G in the region along with increase in smartphone users in Asia-Pacific is also anticipated to propel the market growth in this region.

According to a new report published by Allied Market Research, titled, "Subscription-based Gaming Market," The subscription-based gaming market was valued at $17.16 billion in 2021, and is estimated to reach $55.94 billion by 2031, growing at a CAGR of 12.9% from 2022 to 2031.

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A pricing model commonly referred to as subscription-based involves customers and organizations subscribing to and acquiring services from vendors for a specified duration at a fixed cost. In the context of gaming, a subscription-based service offers customers access to a diverse range of games from its catalog on high-quality devices with superior graphics and additional features. This is achieved through the collection of annual or monthly subscription fees.

A subscription-based model is one of the revenue models that has become increasingly popular for monetizing games, which sees users subscribe to join the games and pay a regular monthly fee to access the games and additional benefits. Subscription-based gaming services provide a consistent source of revenue and an engaged audience that operator can monetize through microtransactions and paid downloads. This reduces risk associated with regular release of top-performing premium games.

Technological advancements in gaming sectors such as inclusion of artificial intelligence (AI), augmented reality (AR) and the release of 5G along with emergence of unlimited data plans are some factors driving the growth of subscription-based gaming market. In addition, increase in smartphones and internet penetration globally drive the drives the subscription-based gaming as per our subscription-based gaming market analysis. For instance, according to Ericsson, the number of 5G mobile subscriptions in the Asia-Pacific region is anticipated to reach around 1,545 million by 2025.

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However, increase in prices of services offered by key vendors to gain more profit is expected to hamper the growth of the market. Furthermore, emergence of cloud gaming and increase in number of SMEs in gaming sector are expected to provide lucrative opportunities to the subscription-based gaming market.

Based on device type, the smartphone segment dominated the market in 2021, and is expected to maintain its dominance during the Subscription-based Gaming Market Forecast period. Mobile gaming has recently overtaken console and PC gaming as the most popular game format worldwide. One of the few factors for the growth of mobile games is their availability. Almost everyone has a smartphone loaded with games. Also, increase in demand for mobile games is driven by various technological advancements and improvements such as AR, VR, cloud gaming and 5G. In addition, large companies that develop games for console and PC also publish their games in the mobile version, due to the mobile game market.

By game type, the action segment dominated the subscription-based gaming market in 2021, and is expected to maintain its dominance during the forecast period. Action games improve the gamer's perception, decision-making skills, and properly learn new tasks and information. Moreover, action games speed up the players' processing skills or response to certain situations. These benefits of action games are driving the growth of the subscription-based gaming market. Moreover, action games improve multi-tasking qualities, which is boosting the adoption of action games in the subscription-based gaming market.

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COVID-19 Impact Analysis:

The advent of the COVID-19 pandemic significantly altered the landscape for businesses, prompting a widespread shift towards online operations. Government mandates enforcing strict stay-at-home measures led to a surge in demand for entertainment and connectivity, particularly through subscription-based gaming. This period witnessed a notable transition from traditional live events to live streams, with the esports industry adapting its practices to navigate the challenges posed by the pandemic. As a consequence, businesses and organizations in the subscription-based gaming market experienced a positive impact, enjoying increased sales and revenue during the COVID-19 outbreak.

Some prominent players in the global subscription-based gaming market include:

• Amazon Inc.
• Apple Inc.
• Electronic Arts Inc.
• Humble Bundle
• Blacknut
• NVIDIA Corporation
• Microsoft Corporation
• Google LLC
• Ubisoft Entertainment
• Sony Interactive Entertainment Inc.

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