Global Wi-Fi Analytics Market Anticipated to Reach US$ 39.9 Billion during 2023-2028 | IMARC Group

The latest report by IMARC Group, titled "Wi-Fi Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the global wi-fi analytics market size reached US$ 11.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 39.9 Billion by 2028, exhibiting a growth rate (CAGR) of 22.1% during 2023-2028.

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Global Wi-Fi Analytics Market Trends:

The global market is primarily driven by the growing need for in-depth consumer analytics to improve business operations. Alongside this, the increased adoption of cloud-based solutions is providing an impetus to market expansion. Moreover, the rising demand for location-based services acts as a significant growth-inducing factor. In addition to this, the proliferation of smart devices that can integrate with Wi-Fi networks results in higher data collection capabilities. Beyond this, the need for network optimization and performance management is creating promising opportunities.

Also, businesses seeking to enhance customer engagement are adding to market value. The market also benefits from compliance with data protection regulations, which increases trust and adoption rates. Other contributing factors include the push towards digitization, a growing focus on personalized marketing, advances in artificial intelligence applied to data analysis, and the global spread of Wi-Fi services across public and private venues.

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/wi-fi-analytics-market

Wi-Fi Analytics Market Overview:

Wi-Fi Analytics refers to the advanced technology that leverages Wi-Fi networks to collect data on consumer behavior, network performance, and various operational metrics. Essentially, this technology captures, analyzes, and interprets data generated from Wi-Fi-enabled devices. Its main functionalities include visitor analytics, real-time monitoring, and marketing analytics.

These solutions are characterized by their ability to provide actionable insights into customer preferences, dwell time, and footfall patterns, all while ensuring data privacy compliance. Furthermore, the insights generated help businesses tailor marketing strategies, optimize store layouts, and improve customer engagement, thereby offering a competitive edge.

Key Players in the Wi-Fi Analytics Industry

The competitive landscape of the industry has also been examined along with the profiles of the key players being:

• Blix
• Cisco Systems Inc.
• Cloud4Wi
• Fortinet Inc.
• GoZone WiFi LLC
• Hewlett Packard Enterprise Company
• Hughes Network Systems LLC (Echostar Corporation)
• Purple
• Ruckus Networks (CommScope Inc)
• Skyfii Limited
• Yelp Inc.

Market Segmentation:

Breakup by Component:

• Solution
• Services

Breakup by Deployment:

• Cloud-based
• On-premises

Breakup by Application:

• Wi-Fi Presence Analytics
• Wi-Fi Marketing Analytics

Breakup by Industry Vertical:

• Retail
• Hospitality and Tourism
• Sports and Entertainment
• Transportation
• Healthcare
• Others

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key Highlights of the Report:

• Market Performance
• Market Outlook
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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