Press release
Global Womens Activewear Market Soars to USD 291.70 Billion, Driven by Fitness Trends
15-12-2023: Womens Activewear Market Report Scope and Research MethodologyActivewear, synonymous with sportswear, has transcended its utilitarian roots to become a global fashion phenomenon. Recognized for its effectiveness in providing athletes with comfort, safety, and enhanced performance, activewear has evolved into a style statement. Women's activewear, designed for sports and fitness activities, is not only a performance enhancer but has become a versatile wardrobe staple, seamlessly blending into casual wear.
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Market Dynamics: E-Commerce Fuels Demand Amidst Challenges
Manufacturers and distributors of women's activewear are strategically tapping into online platforms to cater to a diverse global clientele. The surge in e-commerce, coupled with a younger demographic's avid use of social media, is driving demand among the youth. However, stiff competition and the proliferation of low-cost local alternatives pose challenges to market growth. Additionally, factors such as increased fabric and design costs act as impediments to the otherwise flourishing Women's Activewear Market.
Driving Forces and Restraints: Fitness Trends and Economic Factors
The growth trajectory of the Women's Activewear Market is underpinned by rising disposable incomes, a growing population, heightened personal care expenditure, and increased fitness awareness. The market is witnessing a surge in demand, fueled by the popularity of sports and fitness activities such as yoga, aerobics, and jogging among women. On the flip side, the market contends with challenges like intense competition and cost pressures, notably in fabric and design.
Womens Activewear Market Segmentation
Yoga pants and leggings emerge as the dominant force in the women's activewear market, driven by the global fascination with yoga and aerobics. Cotton, nylon, wool, lycra spandex, and polyester contribute to the popularity of these flexible and elastic garments. The swimwear segment, propelled by outdoor activities, is poised for significant growth.
Spandex, known for its comfort during exercise, is projected to dominate the fabric segment, offering ideal fit, comfort, and stretchability. The online distribution channel is expected to claim the largest market share, riding on the wave of increased internet usage and the convenience of online shopping.
by Product Type
Tops & T-Shirts
Sweatpants & Yoga Pants
Skirts & Skorts
Tracksuits
Sweatshirts/Jacket
Others
by Distribution channel
Supermarkets/Hypermarkets
Speciality Stores
Online Retail Stores
Other Distribution Channels
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Womens Activewear Market Key Players
1. Hanebrands
2. Adidas
3. ASICS Corporation
4. Columbia Sportswear Company
5. NIKE
6. V.F. Corporation
7. PUMA
8. Under Armour
9. Gap, Inc.
10. 2XU
11. Marmot
12. Patagonia
13. Mountain Hardwear
14. Vie Active
15. LLC
16. Mountain Khakis
17. Forever 21
18. Jordan
19. Gramicci
20. Filas
21. Prana
22. Aeropostale
23. Ralph Lauren
24. Victoria's Secret
25. Jockey
26. Beyond Yoga
27. Lycra
28. Lululemon
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Table of content for the Womens Activewear Market includes:
Part 01: Executive Summary
Part 02: Scope of the Womens Activewear Market Report
Part 03: Global Womens Activewear Market Landscape
Part 04: Global Womens Activewear Market Sizing
Part 05: Global Womens Activewear Market Segmentation by Type
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
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Regional Insights:
North America: Dominates the market due to thriving economic growth and increased spending on fitness gear, especially among women.
Asia Pacific: Anticipates significant growth driven by brands catering to specific customer needs and a large yoga practitioner base, particularly in countries like India.
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