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Toys Market in Japan To Grow at CAGR of 3.6% by 2028 | IMARC Group

12-12-2023 10:16 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: IMARC Group

Toys Market Size in Japan

Toys Market Size in Japan

The Japan toys market is projected to exhibit a growth rate (CAGR) of 3.6% during 2023-2028.

The growing demand for educational toys and play-based learning tools among the masses, the introduction of a diverse array of interactive product variants and the integration of cutting-edge technologies in the products represent some of the key factors driving the market.

Request For Sample Copy of Report: https://www.imarcgroup.com/japan-toys-market/requestsample

Factors Affecting the Growth of the Japan Toys Industry:

• Cultural Influence and Character Licensing

The Japan toys market is significantly influenced by its rich cultural heritage and the global popularity of Japanese media content, especially anime and manga. Character licensing plays a crucial role, as characters from popular anime and video games are often transformed into various toy formats, attracting both children and adult collectors. The enduring appeal of franchises like Pokémon, Dragon Ball, and newer entries like Demon Slayer, has created a diverse product range, from action figures to interactive digital toys. This trend has been bolstered by international interest in Japanese pop culture, leading to increased exports and collaboration with global brands.

• Technological Advancement and Innovation

The reputation of Japan as a leader in technology is a key driver in its toy market. Toy manufacturers are integrating advanced technology into their products, offering high-tech, interactive toys that appeal to the tech-savvy younger generation. These innovations include robotics, augmented reality (AR), and artificial intelligence (AI), making toys both entertaining and educational. The focus on science, technology, engineering, and mathematics (STEM) toys has grown, with parents seeking toys that offer developmental benefits, fostering creativity and problem-solving skills in children.

• Demographic Shifts and Consumer Preferences:

The aging population and low birth rate in Japan present unique challenges and opportunities in the toy market. Manufacturers are adapting by targeting a wider age range, including teenagers and adults, with products catering to nostalgic interests and sophisticated hobbies. The adult collector market is expanding, with an increased demand for high-quality, limited edition collectibles and hobbyist items. Simultaneously, there is a growing emphasis on educational and developmental toys for children, driven by parental desire to support early learning and skill development, aligning with the focus on educational excellence in the country.

Japan Toys Market Report Segmentation:

Breakup by Product Type:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

Based on the product type, the market has been segregated into action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush and others.

Breakup by Age Group:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

Based on the age group, the market has been divided into up to 5 years, 5 to 10 years and above 10 years.

Breakup by Sales Channel:

• Supermarket and Hypermarket
• Specialty Stores
• Department Stores
• Online Stores
• Others

Based on the sales channel, the market has been segmented into supermarket and hypermarket, specialty stores, department stores, online stores and others.

Breakup by Region:

• Kanto Region
• Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

Region-wise, the market covers Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region and Shikoku Region.

Global Japan Toys Market Trends:

The Japan toys market is witnessing the rising popularity of eco-friendly and sustainable toys. With global environmental concerns and Japan's own commitment to sustainability, there is a growing demand for toys made from environmentally friendly materials and practices. This includes wooden toys, biodegradable plastics, and non-toxic, renewable materials. Another emerging area is the integration of traditional Japanese crafts with toy manufacturing, offering a unique blend of cultural heritage and modern play value.

Additionally, the expansion of online retail platforms and e-commerce is transforming the way toys are marketed and purchased. It opens up new avenues for smaller, independent toy makers to reach a wider audience, both within Japan and internationally. This digital shift also caters to a market that increasingly values convenience and variety, enabling consumers to access a broad spectrum of toys from traditional to the latest technological innovations.

Other Key Points Covered in the Report:

• COVID-19 Impact
• Porters Five Forces Analysis
• Value Chain Analysis
• Strategic Recommendations

Contact US

IMARC Group
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USA: +1-631-791-1145 | Asia: +91-120-433-0800
Email: sales@imarcgroup.com
Follow us on Twitter: @imarcglobal
LinkedIn: https://www.linkedin.com/company/imarc-group/mycompany/

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC Group's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

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