Real-Time Bidding Market to enjoy 'explosive growth' | Smaato, Yandex, PubMatic, Salesforce

Latest business intelligence report released on Global Real-Time Bidding Market, covers different industry elements and growth inclinations that helps in predicting market forecast. The report allows complete assessment of current and future scenario scaling top to bottom investigation about the market size, % share of key and emerging segment, major development, and technological advancements. Also, the statistical survey elaborates detailed commentary on changing market dynamics that includes market growth drivers, roadblocks and challenges, future opportunities, and influencing trends to better understand Real-Time Bidding market outlook.

List of Key Players Profiled in the study includes market overview, business strategies, financials, Development activities, Market Share and SWOT analysis:
Google (United States), WPP (United Kingdom), Adobe (United States), Criteo (France), Facebook (United States), Smaato (United States), Yandex (Russia), PubMatic (United States), Salesforce (United States), Rubicon Project (United States)

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Brief Overview on Real-Time Bidding:
Real-time bidding is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneously through an auction that determines who gets to buy a specific impression. Real-time bidding is a decision process within programmatic however not all programmatic advertising uses RTB. A growing number of smartphone users and a focus on improved campaign performance and increased RoI are expected to drive the Real-time bidding market.

Key Market Trends:
Rising Use of AI and ML in RTB

Opportunities:
Increasing Budgets for Digital Display Advertising
Technological Advancement and Development in the Real-Time Bidding

Market Growth Drivers:
Growing Internet Penetration and Increase in the Number of Smartphone Users
Improved Campaign Performance and Increased Roi

Challenges:
Challenges Associated With Mobile Advertisement Frauds

Segmentation of the Global Real-Time Bidding Market:
by Application (E-commerce Ads, Travel Ads, Game Ads, Others), Industry Verticals (Media and entertainment, Games, Retail and eCommerce, Travel and luxury, Mobile apps, Others (Telecom, Education, BFSI, Music, Social, and Politics)), Auction (Open Auction, Invited Auction), Ad Format (RTB Image, RTB Video), Device Type (Mobiles, Desktops, Others (Laptops and Tablets))

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Geographically, the following regions together with the listed national/local markets are fully investigated:
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
• North America (U.S., Canada, and Mexico)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (Saudi Arabia, UAE, South Africa)

Summarized Extracts from TOC of Global Real-Time Bidding Market Study
Chapter 1: Exclusive Summary of the Real-Time Bidding market
Chapter 2: Objective of Study and Research Scope the Real-Time Bidding market
Chapter 3: Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis
Chapter 4: Market Segmentation by Type, End User and Region/Country 2024-2030
Chapter 5: Decision Framework
Chapter 6: Market Dynamics- Drivers, Trends and Challenges
Chapter 7: Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile
Chapter 8: Appendix, Methodology and Data Source

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This release was published on openPR.