Digital Ad Spending Market to Cross a Trillion-dollar mark by 2030, Reveals Market Report by RationalStat

The global digital ad spending market is expected to reach US$ 1,067.7 billion by 2030, with an annual growth rate of more than 8.8%

Global Digital Ad Spending Market is valued at US$ 603.2 billion in 2023 and is expected to grow at a significant CAGR of over 8.8% over the forecast period of 2023-2030, according to the published market report by RationalStat

Market Definition, Market Scope, and Report Overview

The digital ad spending market has seen significant growth during the pandemic. As there were numerous lockdowns and work-from-home scenarios, people did not get out of their houses. This increased the demand for the Internet and therefore the online advertising market has grown. The social networking sites and the online portals were attractive and it has resulted in an increase of online population and streaming as there was an uncertainty of the pandemic ending.

As there's an increase in digital spending by enterprises and advancements in technology the market is expected to grow during the forecast. According to new research by the Advertising Research Foundation, the shorter ads which are six-second ads are able to capture 10% to 11% more attention per second than the ads that are longer in duration.

The increasing number of Internet users globally has brought about an evolution in online advertising and given rise to different forms of digital advertising. As the digital world is growing there are entries of new market players and new market levels. Various devices have various types of advertisements but consumers prefer smartphone devices over laptops or desktops as they are convenient and easy to carry. The digital ad spend on mobile platforms is expected to grow well during the forecast period.

• According to a deep-dive market assessment by RationalStat, the global digital ad spending market has been analyzed on the basis of market segments, including ad format, enterprise size, platform used, application, and geography/regions (including North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa, and Asia Pacific). The report also offers global and regional market sizing for the historical period of 2019-2022 and the forecast period of 2023-2030.

• Market intelligence for the global digital ad spending market covers market sizes on the basis of market value (US$/EUR Million) and volume (Units) by various products/services/equipment, demand assessment across the key regions, customer sentiments, price points, cost structures, margin analysis across the value chain, financial assessments, historical and forecast data, key developments across the industry, import-export data, trade overview, components market by leading companies, etc.

• In addition, the long-term sector and products/services 10-year outlook and its implications on the global digital ad spending market. It also includes the industry's current state - Production Levels, Capacity Utilization, Tech quotient, etc. Key information will be manufacturing capacity by country, installed base, import volumes, market size, key players, market size, dynamics, market data, insights, etc.

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Global Digital Ad Spending Market: Segmental and Market Share Analysis
• On the basis of ad format, the video category accounted for the majority of market share as it provides details about the product specifications and helps the customer in better decision-making.

Report Synopsis
Report Metrics Details
Base Year 2023
Forecast Period 2023-2030
Base Year Market Size US$ 603.2 billion
Market Size Forecast US$ 1,067.7 billion
Growth Rate 8.8%

Key Market Drivers
• Expanding use of social media
• Rising use of smartphones
• Rising E-commerce industry

Companies Profiled
• Alibaba Group Holdings Limited
• Google LLC
• Baidu Inc
• Amazon Web Services, Inc
• International Business Machines Corp
• Verizon Communications Inc
• Facebook Inc
• Twitter Inc
• Hulu LLC
• Microsoft Corporation

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Competition Analysis and Market Structure

Prominent players and digital advertising companies adopt various strategies to reinforce their market share and gain a competitive edge over other competitors in the market. Mergers & acquisitions, and partnerships and collaborations are some of the strategies followed by industry players, some of the key developments in the digital ad spending market include,

Some of the prominent players and suppliers operating and contributing significantly to the global digital ad spending market growth include Alibaba Group Holdings Limited, Google LLC, Baidu Inc, Amazon Web Services Inc., International Business Machines Corp, Verizon Communications Inc, Facebook Inc, Twitter Inc, Hulu LLC, and Microsoft Corporation, among others.
• In November 2023, Accentur announced to acquire creative and digital experience agency Rabbit's Tale.
• In July 2020, Google launched new features that aimed at helping advertisers in using the company services. Another feature developed by Google was to configure the ads in a manner that Google can get related images from the advertiser's online material and include those images in the search results.

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RationalStat has segmented the global digital ad spending market based on ad format, enterprise size, platform used, application, and region
• Global Digital Ad Spending Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Ad Format
o Social Media
o Video Ads
o Display Ads
o Search Ads
o Native Advertising
o Search Engine
o Others
• Global Digital Ad Spending Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Enterprise Size
o SMEs
o Large Enterprises
• Global Digital Ad Spending Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Platform Used
o Mobile
o Laptop
o Desktop
• Global Digital Ad Spending Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Application
o Retail
o Healthcare
o Automotive
o Media & Entertainment
o Others
• Global Digital Ad Spending Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Region
o North America Digital Ad Spending Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Country
 US
 Canada
o Latin America Digital Ad Spending Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Country
 Brazil
 Mexico
 Rest of Latin America
o Western Europe Digital Ad Spending Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Country
 Germany
 UK
 France
 Spain
 Italy
 Benelux
 Nordic
 Rest of Western Europe
o Eastern Europe Digital Ad Spending Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Country
 Russia
 Poland
 Hungary
 Other CIS Countries
 Rest of Eastern Europe
o Asia Pacific Digital Ad Spending Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Country
 China
 Japan
 India
 South Korea
 Australia
 ASEAN
• Indonesia
• Thailand
• Philippines
• Vietnam
• Malaysia
• Rest of ASEAN
 Rest of Asia Pacific
o Middle East & Africa Digital Ad Spending Market Value (US$ Million), Volume (Units), and Market Share (2019-2030) Analysis by Country
 GCC
• Saudi Arabia (KSA)
• United Arab Emirates (UAE)
• Rest of the GCC
 South Africa
 Nigeria
 Turkey
 Rest of the Middle East & Africa

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Key Questions Answered in the Digital Ad Spending Report:
• What will be the market value of the global digital ad spending market by 2030?
• What is the market size of the global digital ad spending market?
• What are the market drivers of the global digital ad spending market?
• What are the key trends in the global digital ad spending market?
• Which is the leading region in the global digital ad spending market?
• What are the major companies operating in the global digital ad spending market?
• What are the market shares by key segments in the global digital ad spending market?

Research Methodology

RationalStat has developed a state-of-the-art research methodology to crunch numbers and provide the best possible real-time insights to clients. We combine a varied range of industry experience, data analytics, and experts' viewpoint to create a research methodology for market sizing and forecasting.
RationalStat combines a mix of secondary sources as well as primary research to assess the market size and develop a forecast. Key steps involved in accurately deriving the market numbers are:
• Defining the problem by understanding the type of market and data required by the client.
• Data gathering and collection through relevant paid databases, publicly available sources, company reports, annual reports, surveys, and interviews.
• Formulating a hypothesis to create market numbers, forecasts, influencing factors, and their relevance.
• Evaluating and analyzing the data by referring to data sources utilized and leveraged.
• Validating, interpreting, and finalizing the data by combining the details gathered from primary and secondary sources with the help of experienced analysts.

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RationalStat LLC
Kimberly Shaw,
Content and Press Manager
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RationalStat is an end-to-end global market intelligence and consulting company that provides comprehensive market research reports, customized strategy, and consulting studies. The company has sales offices in India, Mexico, and the US to support global and diversified businesses. The company has over 80 consultants and industry experts, developing more than 850 market research and industry reports for its report store annually.
RationalStat has strategic partnerships with leading data analytics and consumer research companies to cater to the client's needs. Additional services offered by the company include consumer research, country reports, risk reports, valuations and advisory, financial research, due diligence, procurement and supply chain research, data analytics, and analytical dashboards.

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