B2B Marketing Research Reveals Industry Forecasts for 2024

Doylestown, PA - December 5th, 2023 - Sagefrog Marketing Group (Sagefrog) has recently released the seventeenth edition of its signature marketing research report, the 2024 B2B Marketing Mix Report, after surveying over 2,400 marketing professionals across several B2B industries in its accompanying annual survey. The report's findings, in the form of participant data and observations from its team of seasoned experts, reveal the top marketing trends and tactics to watch in the year ahead.

Sagefrog's B2B Marketing Mix Survey is a multifaceted questionnaire designed to capture the challenges and goals of professionals across the B2B landscape with a singular focus on marketing. Participants represent numerous distinct business areas and industries, including healthcare and life sciences, software and technology, industrial and manufacturing, and professional and business services.

Through the survey's pointed questions, respondents offer valuable information on not only how they experience their own organizations' marketing efforts, but also how they plan to adjust their techniques in the new year to keep up with peers. The result is the comprehensive B2B Marketing Mix Report, which many consider a helpful guide for planning a competitive marketing program and finalizing a cost-effective marketing budget.

Key takeaways include stats like:
- 89% of B2B professionals believe webinars will show promising results in terms of lead generation and brand exposure in 2024
- 58% of B2B professionals have an optimistic outlook on AI in marketing
- 32% of B2B professionals found that email marketing was a top source for leads in 2023

"We've found that surveying our peers is one of the best ways to take stock of where we are collectively as a B2B marketing community," said Mark Schmukler, CEO and Co-founder of Sagefrog. "Because marketing is fluid and businesses in the B2B space are so unique, it's crucial that organizations stay in the loop and regularly reevaluate their marketing programs to remain competitive and continue to see ROI. Consulting the B2B Marketing Mix Report and findings from other leading marketing voices can simplify this process."

Sagefrog is known as a trusted source of marketing knowledge that empowers business leaders by experimenting with new strategies and proving the ROI of marketing as a core business function. Its annual research presents an ideal opportunity for professionals to explore current trends and develop their upcoming campaigns based on fresh insights.

For more details, download the report here: https://www.sagefrog.com/2024-b2b-marketing-mix-report/

Sagefrog Marketing Group
62 East Oakland Avenue
Doylestown, PA 18901
Phone: (215) 230-9024
www.sagefrog.com
Miranda Mink; mirandam@sagefrog.com

Sagefrog is a top-ranked B2B marketing agency and award-winning Best Place to Work®, with specialties in healthcare, technology, industrial, and business services. We accelerate client success through branding and integrated marketing delivered through deeper industry knowledge, smarter strategy and tactics, and faster turnarounds and results. Our services include branding and strategy, websites and digital, content and inbound, and traditional marketing. Visit Sagefrog.com.

This release was published on openPR.