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Global Customer Journey Analytics Market is Expected to Grow Revenue up to USD 29 Billion By 2027 with a Growing CAGR of 20% | Infinium Global Research

12-05-2023 02:09 PM CET | IT, New Media & Software

Press release from: Infinium Global Research LLP

Global Customer Journey Analytics Market is Expected to Grow

Infinium Global Research, a renowned market research firm, has recently released an extensive report that delves into the global and regional landscape of the Customer Journey Analytics Market. The report meticulously examines segments and sub-segments, evaluating the impact of drivers, restraints, and macro indicators, offering an encompassing view of market trends, forecasts, and dollar values. According to the report, the global customer journey analytics market is anticipated to grow at a significant Compound Annual Growth Rate (CAGR) of 20% over the forecast period of 2021-2027, with market revenue projected to surge from approximately USD 10 billion in 2021 to around USD 29 billion by 2027.

To Know More Request a Sample of this Report: https://www.infiniumglobalresearch.com/reports/sample-request/35995

Market Insight

Customer Journey Analytics amalgamates data from various channels into a unified interface, facilitating real-time, omnichannel analysis and visualization. This approach empowers businesses to make informed decisions by gaining a holistic view of customer activities and business contexts. As businesses increasingly recognize the benefits of customer journey analytics in monitoring customer experience performance and identifying avenues for improvement, the adoption of this method is gaining momentum. However, challenges persist in determining how to effectively measure customer experience, chiefly due to data and organizational silos, especially prevalent in banking, telecom, and health insurance sectors swamped with massive client data. Nevertheless, businesses are increasingly turning to customer journey analytics to tackle these challenges.

Factors Driving Market Growth

Customer acquisition, satisfaction, and optimal service are pivotal in framing customer-centric strategies for end-user industries. These strategies, reliant on accurate metrics such as spending patterns, customer preferences, and behavior, demand precise data analysis collected throughout the customer journey. Consequently, end-user industries are embracing customer journey analytics services and solutions to derive crucial insights. The surge in real-time consumer data generated by connected devices and applications has intensified the need for analytic tools capable of integrating and interpreting this complex data, presenting actionable insights. However, concerns regarding data security threats and privacy protection pose potential hindrances. Nevertheless, the integration of new technologies such as Deep Learning (DL) and Artificial Intelligence (AI) with customer journey analytics services offers new growth avenues.

Regional Outlook and Market Segmentation

North America remains a hub for technological innovation and adoption across various industries such as BFSI, IT & Telecommunications, Retail & E-commerce, Travel and Tourism, and Transportation and Automotive, which extensively employ customer journey analytics services and solutions. The region's competitive landscape necessitates detailed consumer activity analysis, driving the widespread use of these analytics for customer targeting, segmentation, and behavioral analysis. Moreover, the presence of major market players like Adobe Systems, Inc., IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, and Google LLC., significantly benefits the market in North America.

Market Segments

The report segments the market based on components (service, solution), deployment (on-premise, cloud), touchpoints (social media, web, email, store/branch, call center, others), applications (customer behavioral analysis, customer segmentation, product management, and more), and end-users (BFSI, IT & Telecommunications, healthcare, retail & E-commerce, and others).

Key Market Players

Key market players profiled in the report include Adobe Systems, Inc., IBM Corporation, Salesforce.com, Inc., SAP SE, Genesys, Google LLC., Nice Ltd, BryterCX, Acxiom LLC, and Microsoft Corporation.

Enquire Here Get Customization & Check the Discount for the Report @ https://www.infiniumglobalresearch.com/reports/customization/35995

Table of Content

Chapter 1. Preface

1.1. Report Description

1.2. Research Methods

1.3. Research Approaches

Chapter 2. Executive Summary

2.1. Customer Journey Analytics Market Highlights

2.2. Customer Journey Analytics Market Projection

2.3. Customer Journey Analytics Market Regional Highlights

Chapter 3. Global Customer Journey Analytics Market Overview

3.1. Introduction

3.2. Market Dynamics

3.2.1. Drivers

3.2.2. Restraints

3.2.3. Opportunities

3.3. Analysis of COVID-19 impact on the Customer Journey Analytics Market

3.4. Porter's Five Forces Analysis

3.5. IGR-Growth Matrix Analysis

3.5.1. IGR-Growth Matrix Analysis by Component

3.5.2. IGR-Growth Matrix Analysis by Deployment

3.5.3. IGR-Growth Matrix Analysis by Touchpoint

3.5.4. IGR-Growth Matrix Analysis by Application

3.5.5. IGR-Growth Matrix Analysis by End Users

3.5.6. IGR-Growth Matrix Analysis by Region

3.6. Value Chain Analysis of Customer Journey Analytics Market

Chapter 4. Customer Journey Analytics Market Macro Indicator Analysis

Chapter 5. Global Customer Journey Analytics Market by Component

5.1. Service

5.2. Solution

Chapter 6. Global Customer Journey Analytics Market by Deployment

6.1. On-premise

6.2. Cloud

Chapter 7. Global Customer Journey Analytics Market by Touchpoint

7.1. Social Media

7.2. Web

7.3. Email

7.4. Store/Branch

7.5. Call Center

7.6. Others

Chapter 8. Global Customer Journey Analytics Market by Application

8.1. Customer Behavioral Analysis

8.2. Customer Segmentation and Targeting

8.3. Product Management

8.4. Customer Churn Analysis

8.5. Campaign Management

8.6. Others

Chapter 9. Global Customer Journey Analytics Market by End Users

9.1. BFSI

9.2. IT & Telecommunications

9.3. Healthcare

9.4. Retail & E-commerce

9.5. Media and Entertainment

9.6. Travel and Tourism

9.7. Automotive

9.8. Transportation and Automotive

9.9. Others

Chapter 10. Global Customer Journey Analytics Market by Region 2021-2027

10.1. North America

10.1.1. North America Customer Journey Analytics Market by Component

10.1.2. North America Customer Journey Analytics Market by Deployment

10.1.3. North America Customer Journey Analytics Market by Touchpoint

10.1.4. North America Customer Journey Analytics Market by Application

10.1.5. North America Customer Journey Analytics Market by End Users

10.1.6. North America Customer Journey Analytics Market by Country

10.2. Europe

10.2.1. Europe Customer Journey Analytics Market by Component

10.2.2. Europe Customer Journey Analytics Market by Deployment

10.2.3. Europe Customer Journey Analytics Market by Touchpoint

10.2.4. Europe Customer Journey Analytics Market by Application

10.2.5. Europe Customer Journey Analytics Market by End Users

10.2.6. Europe Customer Journey Analytics Market by Country

10.3. Asia-Pacific

10.3.1. Asia-Pacific Customer Journey Analytics Market by Component

10.3.2. Asia-Pacific Customer Journey Analytics Market by Deployment

10.3.3. Asia-Pacific Customer Journey Analytics Market by Touchpoint

10.3.4. Asia-Pacific Customer Journey Analytics Market by Application

10.3.5. Asia-Pacific Customer Journey Analytics Market by End Users

10.3.6. Asia-Pacific Customer Journey Analytics Market by Country

10.4. RoW

10.4.1. RoW Customer Journey Analytics Market by Component

10.4.2. RoW Customer Journey Analytics Market by Deployment

10.4.3. RoW Customer Journey Analytics Market by Touchpoint

10.4.4. RoW Customer Journey Analytics Market by Application

10.4.5. RoW Customer Journey Analytics Market by End Users

10.4.6. RoW Customer Journey Analytics Market by Sub-region

Chapter 11. Company Profiles and Competitive Landscape

11.1. Competitive Landscape in the Global Customer Journey Analytics Market

11.2. Companies Profiles

11.2.1. Adobe Systems, Inc.

11.2.2. IBM Corporation

11.2.3. Salesforce.com, Inc.

11.2.4. SAP SE

11.2.5. Genesys

11.2.6. Google LLC.

11.2.7. Nice Ltd

11.2.8. BryterCX

11.2.9. Acxiom LLC

11.2.10. Microsoft Corporation

More Insights on this report, Speak to Our Analyst: https://www.infiniumglobalresearch.com/reports/enquiry/35995

Reasons to Buy this Report:

=> Comprehensive analysis of global as well as regional markets of Customer Journey Analytics.

=> Complete coverage of all the product types and application segments to analyze the trends, developments, and forecast of market size up to 2027.

=> Comprehensive analysis of the companies operating in this market. The company profile includes an analysis of the product portfolio, revenue, SWOT analysis, and the latest developments of the company.

=> Infinium Global Research- Growth Matrix presents an analysis of the product segments and geographies that market players should focus on to invest, consolidate, expand, and/or diversify.

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About Infinium Global Research:

Infinium Global Research is a business consulting and market research firm; a group of experts that caters to fulfilling business and market research needs of leading companies in various industry verticals and business segments. The company also serves government bodies, institutes, and non-profit/non-government organizations to meet their knowledge and information needs.

Through our information services and solutions, we assist our clients to improve their performance and assess the market conditions to achieve their organizational goals. Our team of experts and analysts are engaged in continuously monitoring and assessing the market conditions to provide knowledge support to our clients. To help our clients and to stay updated with the advances and inventions in technology, business processes, regulations, and the environment, Infinium often conducts regular meets with industry experts and opinion leaders. Our key opinion leaders are involved in monitoring and assessing the progress in the business environment, so as to offer the best opinion to our clients.

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