India Dietary Supplements Market 2024-2032, Industry Size, Share, Trends and Forecast Analysis

According to IMARC Group's latest report, titled "India Dietary Supplements Market Report by Product Type, Form, Distribution Channel, Application, End-use and Region 2024-2032", the India dietary supplements market size reached INR 157.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach INR 491.4 Billion by 2032, exhibiting a growth rate (CAGR) of 13.49% during 2024-2032.

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Factors Affecting the Growth of the India Dietary Supplements Industry: 

Increasing Health Awareness and Lifestyle Diseases:

The growth of the dietary supplements market in India is significantly influenced by the rising awareness of health and wellness among the population. With a surge in lifestyle-related diseases such as diabetes, obesity, and cardiovascular disorders, there is a growing inclination towards preventive healthcare. This trend is further amplified by the increasing access to health-related information through digital media and the influence of social media on health and fitness perceptions. Consequently, dietary supplements are being increasingly perceived as essential for maintaining good health, leading to higher demand.

Demographic Factors and Urbanization:

Demographic shifts, particularly the growing middle class and the aging population, play a crucial role in the expansion of the dietary supplements market in India. The middle class, with increased disposable income, is more inclined to invest in health and wellness products. Additionally, as the population ages, there is a heightened demand for supplements that cater to age-related health concerns. Urbanization also contributes to this trend, as urban dwellers are more exposed to sedentary lifestyles and seek supplements to balance their nutritional needs, driving market growth.

Government Initiatives and Regulatory Environment:

Government policies and regulatory frameworks significantly influence the dietary supplements market in India. The Indian government's initiatives to promote health and nutrition, such as the National Nutrition Strategy, create a conducive environment for the growth of the dietary supplements sector. Furthermore, the regulation of dietary supplements by agencies like the Food Safety and Standards Authority of India (FSSAI) ensures product safety and quality, bolstering consumer confidence. The government's support in research and development and the facilitation of foreign direct investment also contribute to the market's expansion.

India Dietary Supplements Market Report Segmentation:   

By Product Type:

Vitamin and Mineral Dietary Supplements
Herbal Dietary Supplements
Protein Dietary Supplements
Others

Vitamin and mineral dietary supplements represented the largest segment due to their widespread recognition and essential role in addressing nutritional deficiencies prevalent in the Indian population.

By Form:

Tablets
Capsules
Powders
Liquids
Soft Gels
Gel Caps

Tablets represented the largest segment as they offer convenient dosage, longer shelf life, and ease of storage.

By Distribution Channel:

Pharmacies and Drug Stores
Supermarkets and Hypermarkets
Online Channels
Others

Pharmacies and drug stores represented the largest segment because they are the most accessible and trusted sources for health-related products, including dietary supplements, in India.

By Application:

Additional Supplements
Medicinal Supplement
Sports Nutrition

Additional supplements represented the largest segment as they are increasingly sought after by the Indian population for boosting overall health and compensating for dietary insufficiencies.

By End-Use:

Infant
Children
Adults
Pregnant Women
Old-Aged

On the basis of end use, the market is segmented into infant, children, adults, pregnant women and old-aged.

Regional Insights:

North India
East India
West and Central India
South India

Region wise, the market is divided into North India, East India, West and Central India, and South India.

India Dietary Supplements Market Trends:

The increasing health consciousness among Indian consumers is significantly driving the growth of the dietary supplements market in India. Moreover, the shift towards preventive healthcare, fueled by a rise in lifestyle diseases, accentuates the demand for dietary supplements known for their health benefits and nutritional value. Additionally, the introduction of innovative supplement forms and the adoption of advanced manufacturing technologies are enhancing the diversity and quality of supplements available. Furthermore, the expansion in applications across various age groups and the growing trend of e-commerce platforms for purchasing health supplements are key factors propelling the dietary supplements market forward in India.

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Competitive Landscape With Key Players:

The competitive landscape of the India dietary supplements market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

Amway India Enterprises Private Limited
Herbalife International India Private Limited
Dabur India Limited
Abbott India Limited
Kraft Heinz India Private Limited
Himalaya Drug Company
Sun Pharmaceutical Industries Limited
GlaxoSmithKline Consumer Healthcare Limited
Danone Nutricia International Private Limited
Patanjali Ayurved Limited

Key Highlights of the Report:

Market Performance (2017-2022)
Market Outlook (2023-2028)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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