Pizza Market Share, Size, Industry Trends Analysis, Growth Statistics 2023-2028

The global pizza market size reached US$ 141.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 192.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.1% during 2023-2028.

The shifting consumer dietary patterns due to rapid westernization, the introduction of healthier product variants, such as low-calorie, vegan, and gluten-free pizzas, and the rising popularity of online pizza ordering through web portals and mobile apps are some of the major factors propelling the market.

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Factors Affecting the Growth of the Pizza Industry:

• Changing Dining Habits and Foodservice Channels:
The way people dine and the channels through which they access pizza are undergoing significant changes. The rise of on-the-go lifestyles and the prevalence of food delivery services is catalyzing the demand for convenient and quick-service pizza options. Additionally, the concept of ghost kitchens and virtual restaurants is gaining momentum, allowing pizza brands to reach consumers through digital platforms without the need for a physical dining space. Understanding and adapting to these changing dining habits are imperative for pizza businesses to stay relevant and thrive in the evolving market landscape.

• Sustainability and Ethical Sourcing:

The increasing focus on sustainable sourcing of raw materials is propelling the growth of the market. Consumers are becoming increasingly mindful of the environmental impact of their food choices, leading to a demand for sustainably sourced and eco-friendly pizza options. Pizzerias are responding by adopting environmentally conscious practices, such as using locally sourced ingredients, minimizing packaging waste, and implementing energy-efficient cooking methods. Moreover, the rising availability of pizzas with various organic toppings is bolstering the market growth. Furthermore, the elimination of plastic usage in packaging frozen pizzas is contributing to the market growth.
• Consumer Demand and Dietary Preferences:
One of the primary drivers influencing the global pizza market is the evolving palate and dietary preferences of consumers. Besides this, the rising health consciousness among the masses is driving the demand for healthier pizza options. Gluten-free crusts, plant-based toppings, and organic ingredients are becoming increasingly popular choices. This rise in the demand for healthier alternatives reflects the broader societal trend of wellness and conscious eating. Pizza manufacturers are also responding by innovating their recipes and expanding product lines to cater to a diverse range of dietary needs.

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Pizza Market Report Segmentation:

By Type:

• Non-vegetarian Pizza
• Vegetarian Pizza

Non-vegetarian pizza is the most popular type due to widespread availability of various types of non-veg pizza with numerous types of protein and cheese options.

By Crust Type:

• Thick Crust
• Thin Crust
• Stuffed Crust

Thick crust accounts for the largest market share on account of its enhanced texture and flavor.

By Distribution Channel:

• Quick Service Restaurants (QSR)
• Full-Service Restaurants (FSR)
• Others

Quick service restaurants represent the biggest segment as they serve a wide range of pizzas for an affordable price range.

Regional Insights:

• North America
o United States
o Canada
• Asia Pacific
o China
o Japan
o India
o South Korea
o Australia
o Indonesia
o Others
• Europe
o Germany
o France
o United Kingdom
o Italy
o Spain
o Russia
o Others
• Latin America
o Brazil
o Mexico
o Others
• Middle East and Africa

North America's dominance in the pizza market is attributed to rising consumption of convenient food products among the masses.

Global Pizza Market Trends:

Online ordering platforms, mobile applications, and delivery services are becoming integral components of the pizza consumption experience. This digital transformation is not only enhancing convenience for consumers but also allowing pizza businesses to streamline operations and optimize delivery processes. The rising adoption of creative marketing campaigns, influencer collaborations, and visually appealing content to promote pizza businesses is propelling the market growth.

Partnerships between pizza chains and renowned chefs or celebrities are becoming prevalent as a strategy to create buzz and offer unique, signature pizza creations.

Leading Companies Operating in the Global Pizza Industry:

• Boston Pizza
• California Pizza Kitchen Inc.
• CEC Entertainment LLC
• Chicago Pizza
• CICI ENTERPRISES LP
• Domino's Pizza Inc.
• FAT Brands Inc
• Godfather's Pizza
• MOD Super Fast Pizza LLC
• Papa Murphy's International (Papa Murphy's Holdings, Inc.)
• PepsiCo Inc.
• Pizza Capers (Retail Food Group Limited)
• Pizza Ranch

Other Key Points Covered in the Report:

• COVID-19 Impact
• Porters Five Forces Analysis
• Value Chain Analysis
• Strategic Recommendations

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This release was published on openPR.