Energy Gum Market Overview by Size, Share, Revenue, Future Growth Hits $192.1 million by 2031

Energy Gum Market by Application (Fitness Training/Exercising, Sports, Study, Business, and Others), Flavor (Mint, Fruit Flavor, and Others), and Distribution Channel (Online, Supermarket, Convenience Stores, and Health Stores): Global Opportunity Analysis and Industry Forecast, 2022-2031." According to the report, the global energy gum industry generated $89.5 million in 2021, and is estimated to reach $192.1 million by 2031, witnessing a CAGR of 8.2% from 2022 to 2031.

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Energy gum, also known as caffeinated gum, is a type of energy supplement sold in the form of gums, which provide physical and mental stimulation and instant boost of energy. It helps in reducing the effects of fatigue, and sleep deprivation. Energy gum is prepared by softening the gum base combining it with other formulation ingredients such as caffeine, taurine, and B-vitamins. It improves mental and cognitive performance by delivering caffeine, which is effective for stimulating physical vigilance. Other health advantages associated with energy gum include improved reaction time, alertness, concentration, and prevention of cardiovascular disease, cancer, and diabetes.

Leading Key Players

Blast Power Gum
Blockhead HQ Ltd.
Ferrero SpA
GelStat Corporation (Mastix LLC)
GumRunners, LLC
Lotte Group
Mars Inc.
Mondelez International, Inc.
NeuroGum, LLC
Yıldız Holding

Based on sales channel, the online segment held the highest share in 2020, accounting for nearly two-fifths of the global energy gum market, and is projected to continue its leadership status during the forecast period. This is attributed to increased association of the internet and e-shopping with consumers in developing regions. However, the supermarkets segment is expected to portray the highest CAGR of 9.3% from 2022 to 2031, owing to increased availability of energy gums in supermarkets.

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Rise in sports participation and surge in the number of fitness and health centers drive the growth of the global energy gum market. However, stringent regulations by governing bodies restrain the market growth. On the other hand, interest among millennials toward health & fitness supplement products and rise in demand from emerging economies create new opportunities in the coming years.

Energy gum is majorly consumed by individuals before and after fitness training/exercise regime to increase stamina and improve overall performance. Moreover, increase in sport participation and surge in the number of national and international sports events, including Olympics, and Commonwealth Games have contributed to the growth of the market. Countries such as India, China, and Brazil have heavily invested in promoting national and international sports.

Based on application, the fitness training/exercise segment accounted for the highest share in 2020, contributing to around one-third of the global energy gum market, and is expected to continue its lead position during the forecast period. This is due to wide usage by fitness enthusiasts. However, the sports segment is estimated to manifest the largest CAGR of 9.7% from 2022 to 2031, owing to increased consumption of energy gums in consumers.

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In terms of value, Asia-Pacific and LAMEA collectively contributed approximately one-third share of the global market in 2021. Developing countries, such as Brazil, India, and China display a huge growth potential for this market on account of high disposable income, decent number of millennial population participating in sports, and surge in the number of fitness centers in these countries.

Based on region, North America contributed to the highest market share in 2020, accounting for more than one-third of the global energy gum market, and is expected to maintain its dominance in terms of revenue by 2031. This is due to increase in awareness and rise in marketing activities in developing countries such as U.S., Canada, and Mexico. However, Asia-Pacific is projected to register the fastest CAGR of 9.9% during the forecast period, owing to increase in westernization and adaption of innovative energy gum products among consumers.

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