Baby Electrolyte Market is Anticipated to Increase at a Stable CAGR over the Forecast Period (2022 to 2031)

According to a new report published by Allied Market Research, titled, "Baby Electrolyte Market," The baby electrolyte market size was valued at $1.2 billion in 2021, and is estimated to reach $2.9 billion by 2031, growing at a CAGR of 9.4% from 2022 to 2031.

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The primary factor driving the growth of the global baby electrolyte industry is a significant increase in the prevalence of diarrheal illness in newborns. Globally, diarrheal illness is the second most common cause of death among children. According to the World Health Organization (WHO), diarrhea kills around 525,000 children aged 5 years or below every year. It accounted for around 9% of global child deaths in 2019. Use of antibiotics by the newborn or mother while breastfeeding, dietary changes, bacterial infections, parasite infections, and cystic fibrosis are among the major causes of diarrhea in infants. Thus, it is anticipated that rise in prevalence of diarrhea among infants will fuel the baby electrolyte market growth. Further, the need for infant electrolytes is increasing globally due to parents' growing awareness of dehydration and associated symptoms.

Abbott Laboratories, The Hain Celestial Group, Inc., Johnson & Johnson, Cipla Ltd., Sanofi, Cera Products, Inc., Monico S.p.A., Mead Johnson & Company, LLC., Kinderfarms, LLC., FDC Limited, Unilab, Inc., Prestige Consumer Healthcare, Inc., Halewood Laboratories Pvt. Ltd., Goodonya, and Otsuka Holdings Co., Ltd. are the major companies profiled in the baby electrolyte market report. These players are constantly engaged in various developmental strategies such as partnerships, mergers, acquisitions, and new product launches to gain a competitive edge and exploit the prevailing baby electrolyte market opportunities.

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The introduction of smart baby pacifiers may increase baby electrolyte demand. Smart baby pacifiers can take newborn saliva samples, measure the salt & potassium levels, and send the results to healthcare professionals in real-time. Analyzing a baby's level of hydration using conventional procedures takes time and is invasive. As a result, smart pacifiers can swiftly and frequently check hydration levels and alert medical professionals when an intervention is required. One of the main causes of death among infants under the age of five is complications connected to the preterm birth of babies. Dehydration is common among the prematurely born babies, which can directly boost the demand for the baby electrolyte. The World Health Organization (WHO) estimates that 15 million babies globally are born prematurely each year. Rise in preterm birth rates and development of smart pacifiers as a result of technological improvements are anticipated to favorably impact the growth of the global baby electrolyte market demand.

As per the baby electrolyte market analysis, the market is analyzed on the basis of form, application, flavor, distribution channel, and region. By form, the market is classified into liquid, powder, and others. Depending on application, the market is categorized into up to 12 months, 12 to 36 months, and 36 to 60 months. On the basis of flavor, the market is segmented into, apple, strawberry, orange, unflavored, and others. As per distribution channel, the market is categorized into modern trade and general trade. The modern trade segment is further divided into supermarkets & hypermarkets, pharmacy or medical stores, convenience stores, and online stores. General trade is categorized into pharmacy or medical stores, convenience stores, and others. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, and rest of LAMEA).

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As per the baby electrolyte market trends, on the basis of form, the powder category is expected to hold a dominant position during the forecast period. In 2021, it held 38.7% of the baby electrolyte market share. The easy accessibility and higher consumer awareness of baby electrolytes have led to the growth of powder baby electrolyte in the past. Using products in powder form has a variety of benefits, such as easy storage, longer shelf life, reasonable price, and mobility during transit & travel. The growth of the powder category in the market is primarily being driven by these benefits.

According to application, the up to 12 months segment is expected to grow at the fastest rate during the forecast period. According to the World Health Organization (WHO), around 2.4 million newborns died in the first month of life in 2020. Viruses, bacteria, antibiotic-induced diarrhea, giardia, allergies to cow's milk, and lactose intolerance are some of the possible causes of diarrhea. The higher susceptibility to various germs & viruses in newborns is predicted to boost the demand for baby electrolytes among this age group.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
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