Press release
Global Crackers Market Size, Share, Price, Trends, Growth, Analysis, Report, Forecast 2024-2032
Crackers, essentially baked goods typically made from grain flour, have stood the test of time as popular snack items. They are available in various flavours, textures, and nutritional profiles, catering to a diverse global palate. From being paired with cheeses, wines, and dips to serving as a base in canapés, their versatility in culinary applications is immense. Not only are they consumed for their delightful crunch and flavour, but modern-day crackers are also being formulated to provide an array of health benefits.
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The shift in global dietary patterns plays a pivotal role in steering the crackers market growth. As consumers worldwide become more health-conscious, there's a marked transition from calorie-laden snacks to those offering nutritional benefits. Crackers, especially those made with whole grains, seeds, and devoid of excessive salts and sugars, have gained prominence among the health-aware demographic. They fit seamlessly into various diets, be it kito, gluten-free, or vegan, further broadening their appeal.
Additionally, the growing trend of gourmet snacking has substantially elevated the stature of crackers, boosting the crackers market demand. With the rise of cheese platters, wine pairing, and fine dining, crackers have found a place in upscale restaurants, wine tasting events, and luxury hotel menus. Their ability to complement a range of flavours, from sweet jams to tangy cheeses, underscores their universal appeal and ensures their place in gourmet cuisine.
In the culinary world, crackers also don multiple hats. Beyond being a snack, they are crushed and used as breading for fried foods, blended into pie crusts, or incorporated into salads for added crunch. Such diverse applications in the food industry accentuate their demand and contribute to crackers market growth.
The global push towards sustainable and organic foods is yet another driver for the market growth. Organic crackers, made with non-GMO ingredients and free from synthetic pesticides, are rapidly gaining traction. Their perceived health benefits, coupled with eco-friendly production practices, resonate with the modern, environmentally conscious consumer, propelling the market demand.
Moreover, the packaging innovations in the cracker segment deserve a mention. From resealable packs ensuring freshness to portion-controlled packets promoting mindful snacking, the packaging is no longer just about aesthetics. It plays a crucial role in enhancing product shelf life, ensuring product integrity during transit, and aligning with the consumer's convenience and sustainability preferences, accelerating the crackers market expansion.
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Market Segmentation
The market can be divided based on product type, distribution channel, and region.
Market Breakup by Product Type
Sandwich Crackers
Saltine Crackers
Graham Crackers
Market Breakup by Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online
Others
Market Breakup by Region
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global crackers market. Some of the major players explored in the report by Expert Market Research are as follows:
Intersnack Group GmbH & Co. KG
Kellogg Company
Mondelez International, Inc. (Mondelez Global LLC)
PepsiCo, Inc
Campbell Soup Company (Lance)
Arnott's Biscuits Limited
Britannia Industries Limited
Westminster Cracker Company Inc.
Galbusera S.p.A
Mary's Gone Crackers, Inc.
Others
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