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USD 2226.2 Billion Mobile Value-Added Services Market Reach by 2030 | Top Players Such as - Mozat Apple Inc and Alphabet Inc
Mobile Value-Added Services Market
The mobile value-added services market was valued at $658.5 billion in 2021, and is estimated to reach $2226.2 billion by 2030, growing at a CAGR of 14.2% from 2022 to 2030.
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In the telecom sector, value-added services are referred to as non-core services. Mobile Value-added Services (MVAS), is a term used in telecommunications to describe digital services introduced to mobile phone networks other than voice services offered by content providers or through joint ventures with them. MVAS are available and are not included in the basic voice offers. These services are employed as a strategy for differentiation and allow mobile devices to be used independently by the end-user operators to create a new source of income, which is a major factor estimated to drive the mobile value-added services market demand in the upcoming years. According to mobile value-added services market analysis, the mobile value-added services are constantly evolving with the introduction of new mobile applications beyond the basic services, such as social media applications, Over-the-top (OTT) platform services, mobile banking, and others.
However, the mobile value-added services market still faces significant obstacles such as biased revenue share model where revenue is shared with different contributors, which is a serious challenge for the telecom industry to share revenue as this sector does not produce any content. Also, lack of technical capability and security of customers' data are the major restraining factors which are anticipated to hamper mobile value-added services market growth.
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Competitive Analysis:
The competitive environment of Mobile Value-Added Services Industry is further examined in the report. It includes details about the key players in the market's strengths, product portfolio, Mobile Value-Added Services Market share and size analysis, operational results, and market positioning. It comprises the actions taken by the players to grow and expand their presence through agreements and entering new business sectors. Mergers and acquisitions, joint ventures, and product launches are some of the other techniques used by players.
Key Players:
Mozat
Apple Inc.
Vodafone Group plc
Samsung Electronics Co. Ltd.
Reliance Industries Ltd.
Huawei Investment & Holding Co. Ltd.
Onmobile Global Limited
Comviva Technologies
Alphabet Inc.
One97 Communication and Many More
By region, the Asia-Pacific market registered the highest market share in 2021 and European market is predicted to show the fastest growth in the upcoming years.
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The massive rise in mobile user base and high mobile phone usage is anticipated to increase mobile value-added services market opportunity. This is because of mobile phones are also heavily used for entertainment on the go. For instance, watching movies, playing games, watching news, cricket scores, money transfer, and others. Another significant driver for mobile value-added services is the rollout of 4G and 5G network services because it necessitates the deployment of new services that will draw more users to the operator. With the rollout of new technology innovation in field of telecommunication sector, content providers are now focusing on supplying fresh, interesting material that draws customers, and provides better customer service. These factors are anticipated to boost the mobile value-added services market size in the upcoming years.
An increase in demand for mobile value-added services applications by government and enterprises to provide various value-added services such as mobile money, mobile health, mobile education, and others is the key factor that is projected to drive the growth of the global mobile value-added services market during the forecast period. In addition, the rising penetration of mobile phones and advancements in telecommunication technology such as the introduction of 4G and 5G services in the telecom market is going to play a significant role in providing new value-added services to customers.
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