Laundry Capsules Market Analysis by Size, Share, Growth Strategies, Business Trends, and Forecast to 2023-2030 | Procter & Gamble Co., Henkel AG & Co. KGaA

The global laundry capsules market is projected to grow from US$ 4.79 Bn in 2023 to US$ 9.04 Bn by 2030, at a CAGR of 9.5% during the forecast period.

Market Overview:

Laundry capsules provide pre-measured detergent, fabric softener and other ingredients in a single use capsule or pod format for convenience of use. They are widely popular for home laundry needs.

Market Dynamics:

Convenience factor is one of the major drivers fueling the growth of the laundry capsules market. Laundry capsules are easy to use, provide accurate dosage and reduce mess during laundry washing process. They also save time spent on measuring liquid detergents. Secondly, the rise in disposable income coupled with rapid urbanization in developing countries has increased consumer affordability and changed lifestyle preferences towards easy to use packaged products. This has bolstered the demand for laundry capsules over the forecast period.

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Major market players included in this report are:

★ Procter & Gamble Co.
★ Henkel AG & Co. KGaA
★ Unilever PLC
★ Reckitt Benckiser Group PLC
★ Colgate-Palmolive Company
★ Kao Corporation
★ Lion Corporation
★ The Clorox Company
★ McBride plc
★ S. C. Johnson & Son Inc.
★ Seventh Generation Inc. (Unilever)
★ Nice Group
★ Nirma Limited
★ Liby Enterprise Group Co., Ltd.,

*Disclaimer: Major Players are sorted in no particular order.

Detailed Segmentation:

By Product Type:
✦ Single-chamber capsules
✦ Multi-chamber capsules
✦ Liquid-filled capsules
✦ Powder-filled capsules

By Functionality:
✦ Stain removal
✦ Brightening
✦ Whitening
✦ Fabric softening
✦ Odor elimination
✦ All-in-one (multiple functions in a single capsule)

By Laundry Type:
✦ Regular laundry
✦ Delicate/sensitive fabrics
✦ Baby/infant laundry
✦ Woolens and fine garments
✦ Sportswear and active wear

Regional Analysis:

⋆ North America (U.S., Canada)
⋆ Europe (U.K., Italy, Germany, France, Rest of EU)
⋆ Asia-Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
⋆Latin America (Chile, Brazil, Argentina, Rest of Latin America)
⋆ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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✤ Laundry Capsules Market Drivers:

• Convenience of Using Laundry Capsules is Driving More Consumers Towards them

Laundry capsules have made laundry process very easy and convenient for consumers. With laundry capsules, consumers do not have to measure powder or liquid detergents. They just need to drop the pre-measured capsule in the washing machine drum. This eliminates any mess during the measuring and dosing of detergents. The timed-release technology incorporated in laundry capsules ensures thorough cleaning of clothes without any risk of overdosing. With busy lifestyles today, consumers prefer products that save their time while delivering good results. This increasing preference for convenience is a major driver boosting the demand for laundry capsules.

• Rising Focus on Eco-Friendly Products is Benefitting Laundry Capsules Market

Consumers have become highly conscious about the environmental impact of the products they use. They prefer brands that are sustainable and environment-friendly. Laundry capsules meet this demand well as they involve less plastic packaging compared to traditional liquid detergents. Also, the precise dosage capability of laundry capsules helps to avoid wastage of detergent. This contributes to saving water and energy during washing cycles. Leading laundry capsule brands promote their eco-friendly credentials which is attracting more consumers. The increasing preference for sustainable products is positively impacting the growth of laundry capsules market.

✤ Laundry Capsules Market Restrain:

• Higher Cost of Laundry Capsules Compared to Traditional Detergents Hampering Wider Adoption

Despite various advantages, the higher price point of laundry capsules is a major factor limiting their mass adoption. On average, laundry capsules are 20-30% costlier than liquid or powder detergents of similar capacities. The innovative technology and precise dosing system incorporated in laundry capsules make them relatively expensive to produce. Also, laundry capsule brands spend high amounts on product promotion and celebrity endorsements to create brand awareness. All these costs are eventually passed on to consumers in the form of higher MRPs. Price-sensitive consumers in developing nations find laundry capsules unaffordable. This cost barrier possesses a big challenge for laundry capsule brands to achieve scale and market penetration. Unless cost-effective solutions are found, the higher costs will continue restricting wider consumer acceptability of laundry capsules.

✤ Laundry Capsules Market Opportunity:

Online Retail Platforms Opening New Growth Avenues

With rising internet and smartphone penetration worldwide, online shopping is gaining tremendous popularity. Modern consumers heavily rely on e-commerce platforms for purchases across categories. Laundry capsule market players are leveraging this opportunity by partnering with leading online retailers. Online retail aids easy delivery of laundry capsules right at consumers' doorsteps without any hassle of visiting physical stores. E-commerce also enables better targeted marketing, bundling with other homecare products, lucrative discounts and easy return policies. All these factors are helping online channels to supplement the demand for laundry capsules. Going forward, as online retail continues to grow, it will open new growth frontiers for laundry capsule brands to expand their reach beyond metros to lower tier cities and rural regions.

✤ Laundry Capsules Market Trends:

Innovation in Ingredient Combinations Driving Premiumization

With rising disposable incomes, modern consumers are willing to pay more for improved product features and performance. To tap into this premium segment, laundry capsule manufacturers are innovating their formulations with new ingredient combinations. For example, capsules with ingredients like activated oxygen bleach, color protection elements, anti-allergy properties etc. Such innovation-led product differentiation is allowing brands to command premium price points. Going ahead, new innovations revolving around fabric care, skin safety, germ-protection etc will further accelerate the premiumization trend in laundry capsules market. Therefore, continuous new product development focusing on value additions will remain a key trend shaping the future demand for laundry capsules.

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Key Questions

• How much revenue will the global Laundry Capsules Market generate by the end of the forecast period?

• What regions currently contribute the maximum share to the overall Laundry Capsules Market?

• What are the indicators expected to drive the global Laundry Capsules Market?

• Which region is likely to be a lucrative market during the forecast period?

• What are the essential strategies incorporated by key stakeholders in the global Laundry Capsules Market to expand their geographical presence?

• What are the major advancements witnessed in the global Laundry Capsules Market?

• This report answers these questions and more about the global Laundry Capsules Market, aiding major stakeholders and key players in making the right decisions and strategizing for the advancement of their business.

Table Of Content

Chapter No. 1 Introduction

1.1. Report Description

1.1.1. Purpose of the Report

1.1.2. USP & Key Offerings

1.2. Key Benefits for Stakeholders

1.3. Target Audience

1.4. Report Scope

Chapter No. 2 Executive Summary

2.1. Key Findings

2.1.1. Top Investment Pockets

2.1.1.1. Market Attractiveness Analysis, By Type

2.1.1.2. Market Attractiveness Analysis, By End Use

2.1.1.3. Market Attractiveness Analysis, By Region

2.2. Market Snapshot

2.3. Global Laundry Capsules Market, 2018 - 2022 (US$ Million)

2.4. Insights from Primary Respondents

Chapter No. 3 COVID-19 Impact Analysis

3.1. Impact Assessment of COVID-19 Pandemic, By Region

3.1.1. North America

3.1.2. Europe

3.1.3. Asia Pacific

3.1.4. Latin America

3.1.5. The Middle East and Africa

Chapter No. 4: Company Profiles

4.1 Company Overview
4.2 Financial elements
4.3 Product Landscape
4.4 SWOT Analysis
4.5 Systematic Outlook

Chapter No. 5: Assumptions and Acronyms

Chapter No. 6: Research Methodology

Chapter No. 7: Contact (Continue . . .)

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