Wine Investment En Primeur Bordeaux, The Same Procedure As Every Year?

Again The wine world is on the way to Bordeaux, "En Primeur Tastings" for the vintage 2015.

The "En Primeur" campaign for the vintage 2015 Bordeaux, attracts wine merchants, wine investment and wine tasters from around the world into the most famous wine region in the world.
What's is happening there ?

The Chateau's Bordeaux present their new vintage 2015, as simple as that.
Car manufacturers use the Geneva Motor Show or major auto shows worldwide
and the wineries from Bordeaux are going to present their wines directly in their Chateau's.

What is this idea?

The wineries from Bordeaux are going to sell their wines from the new vintage.
So they invite wine traders and wine tasters from all over the world to taste the new vintage.

But not every wine lover can get a ticket to Bordeaux, to test the wines from all the Chateau's.
If that would happen, probably no wine of the vintage could be sold anymore couse it could be empty. So experts are invited to taste the wines and then tell the world of wine lovers and investment in wines what they are thinking about.

Robert Parker was arguably the most famous wine taster in the world. He has tasted safely, every day between 100-250 wines, an incredible workload over 25 years. A normal wine lovers lobs 4-5 wines to taste, then every wine tastes similar. Of course, the wines are spat out at the tasting again, otherwise the "fun" could be over after a few wines.
So, the wine world pilgrimage to Bordeaux and tasting the wines there.
What happens afterwards?

The wine specialists take notes about each wine, some wine magazines report "live" their impressions and tasting notes. Some wine tasters are reluctant, they do not present their analyzes, to published them later. The „En Primeur Prices“ of Bordeaux are depending heavily on the tasting notes from the wine tasters. The Chateau's in Bordeaux pay very close attention to what the tasters say. If you have ratings, which are exuberant and full of praise, the prices rapidly go upward, are they mediocre, prices stay more moderate.
Until now everyone was waiting to the scores from Robert Parker, but not this year!
The probably most recognized wine expert in the world is retired in Feb 2015. This could leave a vacuum and it could be exciting to see who will enter the throne of the pope this year, the year II after Parker.

Could it be Neal Martin, Jancis Robinson, Stephen Tanzer, Davis Schildknecht, James Suckling or wine magazins like Wine Spectator, Decanter, Falstaff, Vinum or La Revue de France.
It could happen that wine lovers will have a look to other customers in wine blogs like - Wineanorak, Wine Doctor, Wine Entusiast Magazin or Cellartracker. May be they trust the Wine-Stocks users.
So let's talk about the year "II" after Parker.
For the secondary market the scores are not so important as for the primary market.
Sometimes scores changed and the wine prices react immediatly, but other things are more important for the wine auction market.
Many wine lovers invest so many thousands of euros in wines they receive only 1.5 years later.
The "En Primeur Buyers" fund the Wine Merchants and Wineries, but does this investment make sense ?
The result is, unfortunately, more mundane literally.
If we have a look to the investigated vintages 2004 - 2011 with the most traded 300 Chateau's from Bordeaux
Only one vintage, the year 2008, got an increased in value by almost 8% after 43 months.
The other vintages made a loss up to 25%. After more than 50 months a few years reached the price they were offered 4 years ago.

From the perspective of a wine valuer, the rule of thumb for the moment is unfortunately:

"The better the vintage is assessed, the less worthwhile, an exposure to an En Primeur campaign".
For wine lovers who want to make sure that they get their wine firsthand and that it is perfectly stored the purchase in a "En Primeur" campaign make sence,
But pay attention to the prices!

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This release was published on openPR.