MISSING OUT ON MEANINGFUL CONNECTIONS: ADVERTISING UNDERINVESTMENT IN MULTICULTURAL MARKETS COSTS COMPANIES BILLIONS EVERY YEAR

New Book by Diego Lastra Mele Fills Crucial Gap in Multicultural Advertising and Marketing
The comprehensive guide highlights the critical importance of multicultural audiences to marketers and brands in a landscape where resources have been notably scarce

Multicultural media expert Diego Lastra Mele announces the release of his groundbreaking book, "Unlocking Multicultural Marketing and Media Success". In a landscape where advertising realities for today's audiences have taken on new dimensions, this timely publication addresses the pressing need for inclusive and effective multicultural marketing and media strategies.
"This book is born out of a necessity," says Lastra Mele, a twenty-year multicultural media planner and strategist. "For too long, brands and advertisers have taken a reductive approach to multicultural advertising - in 2023 many companies still believe that casting one or two minority actors in their commercials is enough to connect with diversity audiences. My aim is to shed light on this and empower brands and marketers with the knowledge and tools they need to authentically connect with diverse audiences."
In an era where diversity is not just a buzzword, but a business imperative, Lastra Mele's insights offer a fresh and thorough perspective on how to reach diverse audiences through digital and traditional media channels. Challenging conventional marketing approaches, the book is a comprehensive guide to understanding and engaging with multicultural audiences in meaningful ways.
"I set out to write a roadmap for the future of multicultural advertising," Lastra Mele said. "It's time for the industry to move beyond tokenistic gestures and embrace genuine diversity in its strategies. This book is a step towards that much-needed change."
"Unlocking Multicultural Marketing and Media Success" delves into the complexities and nuances of multicultural marketing, with a strong emphasis on campaign and media strategy. It serves as an essential resource for brands, marketers, advertising agencies, and anyone keen on understanding the multifaceted dimensions of today's diverse consumer base.
Available for download from Amazon "Unlocking Multicultural Marketing and Media Success" hit the market in November 2023.

For more information, promotional requests, or to arrange an interview with Diego Lastra, please contact lruiz@dieste.com.
Contact Information:
Loana Ruiz
lruiz@dieste.com

About the Author
Diego Lastra Mele has over 20 years of experience in the field of marketing and advertising and is currently Senior Executive for Strategic Multicultural Marketing for Dieste, Inc, a four-time Ad Age Multicultural Agency of the Year award recipient. Mr. Lastra Mele is known for his innovative approach towards embracing multiculturalism in marketing strategies. With over a decade of experience, Lastra has become a sought-after consultant and speaker in the industry.

This release was published on openPR.