openPR Logo
Press release

Pure Verticals' Patent-Pending Technology Revolutionizes Monetization of User Generated Content (MUGC)

11-29-2007 02:02 PM CET | IT, New Media & Software

Press release from: Pure Verticals, Inc.

San Francisco, CA - November 28, 2007 -- Pure Verticals recently filed for patent protection for its revolutionary Monetizing User-Generated Content (MUGC) technology. The unique MUGC platform allows end users complete control of the brands they wish to promote within their user generated content (UGC), and allows for a rich blend of revenue-sharing opportunities. Pure Verticals also announced today that a web site featuring the MUGC process will be available for beta testing by consumers in the first quarter of 2008.

MUGC will provide any virtual community – such as horizontal and vertical social networks, online gaming communities, virtual worlds and the like – with the ability to give its members unheard-of control over how products are advertised and placed within their content, while allowing the communities and their members to generate revenue while reinforcing their community values. MUGC brings the democratization of content to advertising. Instead of providing “slots” into which others can place ads using targeting approaches that are invisible, beyond their control and often repugnant to their Web 2.0 sensibilities, users choose which products to promote and how to promote them. With optional feedback and reputation management features that assist the consumers of UGC in deciding whom to trust, MUGC truly is a media-industry first. MUGC users and the users of their content will no longer think of advertising, but of communities sharing important information about products and services that enrich their lives.

MUGC works by providing members of virtual communities with a unique method of monetizing their UGC by integrating proprietary page code and a new kind of online shopping cart. "The vast majority of social network sites do not provide their members shopping services yet they have a clear need to buy and are only a click away. Ninety percent of the typical horizontal social network is comprised of interest groups, such as do-it-yourself, cooking, and travel. These members buy group-related products from other sites or off-line because they are not offered the opportunity to purchase within the social network site. It’s widely known that users will choose to buy products recommended by fellow consumers/members – so the ability to purchase right from the UGC offering the endorsement is a powerful – and completely missed – opportunity. Vertical networks are larger versions of these horizontal social network groups, but with the ability to deliver specialized services for their niche industries”, says Theresa Klinger, co-founder and COO of Pure Verticals.

“The MUGC shopping cart allows any number of merchants to sell their products. While site operators will benefit from having many merchants participate, brand specific social networks may opt to act as the sole merchant”, says Klinger.

Social networks naturally concentrate large numbers of enthusiasts and guests who are all looking to purchase as a result of the UGC they have just viewed. Under MUGC, site members view the trusted UGC and, while still on the UGC presentation page, simply click a button and they have the option to immediately purchase one or all of the products the UGC member specifically endorsed. This is a win-win for everyone; site operators provide a much needed service to their site members, UGC owners can now directly endorse their favorite brands while also participating in revenue sharing opportunities, businesses receive increased sales through consumer affiliate extensions, and social site consumers can purchase products directly from the UGC page which endorsed the product and prompted the purchase.

The company's application for patent protection on the MUGC process and technology is now pending in the U.S. Patent and Trademark Office.

Pure Verticals, Inc.
4690 East 2nd Street, Suite 5A
Benicia, CA 94510

Press Contact
Theresa Klinger
press@pureverticals.com

About Pure Verticals and Next-Generation Vertical Social Networks

Pure Verticals, Inc. was established by a team on a mission to make vertical social networks not just better, but better in ways which will revolutionize the way we understand them today. Pure Verticals combines traditional needs, innovative and tested technologies, and creative out-of-the-box ideas in order to extend the ultimate value of vertical social networks.

Combining the power of the internet with emerging and adopted media, Pure Verticals provides vertical networks with media distribution outlets which span the Web, television, mobile and other mass media channels. These vertical networks bring like-minded people together by delivering superior and premium experiences while developing innovative ways to broadcast themselves, interact and receive true value for their respective markets.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Pure Verticals' Patent-Pending Technology Revolutionizes Monetization of User Generated Content (MUGC) here

News-ID: 33112 • Views: 1244

More Releases from Pure Verticals, Inc.

Pure Verticals’ Announces Breakthrough eProcurement to Virtual Community (e2VC …
San Francisco, CA - January 3, 2008 -- Pure Verticals (pureverticals.com) recently filed for patent protection for its new ground-breaking eProcurement to Virtual Community Platform (e2VC). The e2VC platform is a breakthrough in B2B marketplace and virtual community revenue opportunities, allowing businesses the unique ability to directly sell and advertise their products and services to external virtual communities, such as social networks, online gaming communities, virtual worlds and the
IPTV Recipes Launches Beta - Premium Web Destination for Home Cooks and Food Ent …
San Francisco – July 7, 2007 – IPTV Recipes (IPTVRecipes.com), the world's first premium Web destination for the home cook and food enthusiasts, today announced that it has launched its Beta site. IPTV Recipes, owned and operated by Pure Verticals, Inc., sets the new standard for Web vertical communities. “Providing next-generation Web 2.0 tools within a site that has the look and feel of a beautiful food print magazine is only

More Releases for UGC

User-Generated Content (UGC) Platform Market SWOT Analysis by Size, Status and F …
Latest Study on Industrial Growth of Global User-Generated Content (UGC) Platform Market 2022-2028. A detailed study accumulated to offer Latest insights about acute features of the User-Generated Content (UGC) Platform market. The report contains different market predictions related to revenue size, production, CAGR, Consumption, gross margin, price, and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of
User Generated Content (UGC) Software Market 2021 | Detailed Report
ReportsnReports publishes the report titled User Generated Content (UGC) Software that presents a 360-degree overview of the market under one roof. The report is developed with the meticulous efforts of an enthusiastic and experienced team of experts, analyts, and researchers that makes the report a valuable asset for stakeholders to make robust decisions. This report also provides an in-depth overview of product type, specification, technology, and production analysis considering vital
JAIN (Deemed-to-be University) Launches UGC Recognized Online Degree Programs
JAIN (Deemed-to-be University) has announced the launch of JAIN Online to offer Undergraduate and Postgraduate Online Degree Programs, in Commerce, Management, Information Technology and Humanities recognized by the University Grants Commission (UGC). JAIN (Deemed-to-be University) is a world-class institution promoted by JAIN Group, with over 30 years of excellence in Education, Research, and Entrepreneurship. The Chancellor of JAIN (Deemed-to-be University) Dr. Chenraj Roychand stated, "The changing landscape of education globally
User Generated Content (UGC) Software Industry Market Segmentation, Application, …
Global User Generated Content (UGC) Software Industry Market Research Report is a specialized and in-depth research report that offers insights on the ongoing trends and details on impacting factors. Comprehensive study on the current state of the market including information on drivers, restraints, and opportunities are crucial for the business owners, marketing executives, and stakeholders to know the current activities in the market and plan their strategies accordingly for better
User-generated content (UGC) Platforms Market 2020-2026: Emerging Opportunities, …
Get PDF brochure of this report@ https://www.reportsnreports.com/contacts/requestsample.aspx?name=2912133 The global User-generated content (UGC) Platforms Market 2020 research is a professional and in-depth study on the current state of the industry and provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. Global User-generated content (UGC) Platforms market size will increase to Million US$ by 2026, from Million US$ in 2018, at a CAGR of during
User Generated Content (UGC) Software Market: Production by Technology, Applicat …
In 2018, the global User Generated Content (UGC) Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.With tables and figures helping analyze worldwide User Generated Content Software Market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and