Online Takeaway Food Market: Digital Transformation and Consumer Behavior Analysis | Just Eat plc., GrubHub, Delivery Hero SE

Market Overview:

The online takeaway food market facilitates home delivery of meals ordered via web and mobile applications. Growing urbanization and hectic lifestyle of consumers have increased the demand for convenience foods and quick service restaurants.

Market Dynamics:

The market is expected to grow at a rapid pace owing to increasing penetration of smartphones and mobile applications. It is estimated that over 65% of global population will have a smartphone by 2023. This has led to a significant growth in adoption of food delivery applications such as Swiggy, Zomato, and Uber Eats. Additionally, changing food consumption patterns of millennial with preference for experimenting with diverse cuisines available on web platforms is another major factor driving the online takeaway food market growth during the forecast period. Second driver - Consumers' growing preference for convenience due to busy lifestyles has boosted the popularity of online platforms that enable home delivery of meals with just few taps on smartphones. This has significantly reduced logistical challenges for both customers and food companies thus propelling the market.

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Major Players Are:

✤ Just Eat plc.
✤ GrubHub
✤ Delivery Hero SE
✤ Takeaway.com
✤ Foodpanda
✤ Deliveroo
✤ Uber Eats
✤ Zomato
✤ Swiggy
✤ LimeTray

Major Driver 1 - Increasing Preference for Convenience Food

With people's increasingly busy lifestyles due to long working hours and hectic schedules, demand for convenience food delivery has grown significantly in recent years. Ordering meals online from popular food delivery apps allows people to get restaurant quality food delivered right to their doorstep with just a few taps on their smartphone, saving them the hassle of extra cooking or dining out. This high level of convenience is the top appeal of online food delivery services.

Major Driver 2 - Expansion of Online Food Delivery Aggregators

Leading online food delivery companies like DoorDash, Deliveroo and Uber Eats have expanded their geographical presence across major cities as well as suburbs over the past few years. This has made a wider variety of cuisines and restaurants accessible on online platforms for customers. At the same time, these companies have invested heavily in marketing and promotional activities to create awareness among potential users. Their expansion efforts coupled with promotional campaigns have proved highly effective in onboarding new users and driving more orders on online food delivery platforms.

Major Restrain - High Delivery Fees Charged

While online food delivery services offer tremendous convenience, they often charge high delivery and service fees per order. Delivery fees can range from $3-$5 per order on average depending on the distance. On top of this, many platforms also charge a small service fee. These additional costs make ordering online more expensive compared to picking up food in person. High delivery fees can discouraging frequent use, especially for customers on tighter budgets or those ordering for a single person. This is a major restrain for the industry.

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Major Opportunity - Untapped Rural Market

While major metros have witnessed strong growth, the potential of smaller cities/towns and rural areas remains largely untapped for online food delivery platforms. With increasing smartphone and internet penetration even in lower-tier cities, there is a huge untapped customer base in rural and semi-urban regions. Expanding operations and certain delivery models tailored for rural demands can help platforms tap into this lucrative market opportunity. Setting up darker kitchens/cloud kitchens in smaller cities will also help improve access while reducing delivery distances and times.

Major Trend - Increased Adoption of 'Quick Commerce'

With growing consumer demand for speed, another major industry trend is the rising adoption of 'quick commerce' - delivery of products within 60 minutes. Leading food delivery platforms are launching quick commerce verticals to cater to this need. The 30-45 minute delivery promise gives customers an alternative to traditional 1-2 hour delivery windows. This allows ordering meals even closer to mealtimes. Quick commerce is expected to gain more traction going forward, encouraging users to order more impulsively and frequently for their daily needs.

Regional Analysis for Online Takeaway Food Market:

◘ North America (United States, Canada, and Mexico)
◘ Europe (Germany, France, UK, Russia, and Italy)
◘ Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)
◘ South America (Brazil, Argentina, Colombia, etc.)
◘ The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

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FAQ's

What are the key factors hampering growth of the Online Takeaway Food Market?
What are the major factors driving the Market growth?
Which is the leading component segment in the Market?
Which are the major players operating in the Market?
Which region will lead the Market?

Table of Content (TOC):

Chapter 1 Industry Overview
1.1 Definition
1.2 Assumptions
1.3 Research Scope
1.4 Market Analysis by Regions
1.5 Global Online Takeaway Food Market Size Analysis from 2023 to 2030
11.6 COVID-19 Outbreak: Online Takeaway Food Industry Impact

Chapter 2 Global Online Takeaway Food Competition by Types, Applications, and Top Regions and Countries
2.1 Global Online Takeaway Food (Volume and Value) by Type
2.3 Global Online Takeaway Food (Volume and Value) by Regions

Chapter 3 Production Market Analysis
3.1 Global Production Market Analysis
3.2 Regional Production Market Analysis

Chapter 4 Global Online Takeaway Food Sales, Consumption, Export, Import by Regions (2018-2023)
Chapter 5 North America Online Takeaway Food Market Analysis
Chapter 6 East Asia Online Takeaway Food Market Analysis
Chapter 7 Europe Online Takeaway Food Market Analysis
Chapter 8 South Asia Online Takeaway Food Market Analysis
Chapter 9 Southeast Asia Online Takeaway Food Market Analysis
Chapter 10 Middle East Online Takeaway Food Market Analysis
Chapter 11 Africa Online Takeaway Food Market Analysis
Chapter 12 Oceania Online Takeaway Food Market Analysis
Chapter 13 South America Online Takeaway Food Market Analysis
Chapter 14 Company Profiles and Key Figures in Online Takeaway Food Business
Chapter 15 Global Online Takeaway Food Market Forecast (2023-2030)
Chapter 16 Conclusions
Research Methodology
Continued....

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