With 10.58% CAGR, Ready-to-Drink Cocktails Market Growth to Surpass US$ 2,415.8 Million till 2024-32

IMARC Group, a leading market research company, has recently releases report titled "Ready-to-Drink Cocktails Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032." The study provides a detailed analysis of the industry, including the global ready-to-drink cocktails market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How big is the Global Ready-to-Drink Cocktails Market?

The global ready-to-drink cocktails market size reached US$ 977.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,415.8 Million by 2032, exhibiting a growth rate (CAGR) of 10.58% during 2024-2032.

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What are Ready-to-Drink Cocktails?

Ready-to-drink (RTD) cocktails are pre-mixed alcoholic beverages that are conveniently packaged and ready for consumption without the need for any additional ingredients or preparation. They are crafted by experienced mixologists, ensuring consistent flavor and quality with every purchase, unlike homemade cocktails which can vary in taste. They are available in cans or bottles, making them easily transportable and suitable for various occasions, ranging from picnics to parties. They have a longer shelf life as compared to fresh ingredients, allowing consumers to stock them for future use. They eliminate the need for people to purchase multiple ingredients, mix drinks, or measure alcohol, making them an accessible option for enjoying cocktails.

Global Ready-to-Drink Cocktails Market Trends and Drivers:

At present, the increasing demand for RTD cocktails, as they offer consumers a hassle-free way to enjoy their favorite cocktails without the need for bartending skills or using various ingredients, represents one of the key factors supporting the growth of the market. Besides this, people are increasingly seeking out premium and innovative alcoholic beverages. RTD cocktails offer a wide range of flavors and high-quality ingredients, which is propelling the growth of the market.

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Moreover, the rise of cocktail culture due to mixology trends and craft cocktails is leading to an increasing consumption of well-crafted drinks. In addition, with more people enjoying outdoor activities, picnics, and social gatherings, there is an increase in the demand for RTD cocktails due to its portability. In line with this, the growing number of e-commerce platforms and direct-to-consumer (D2C) sales is making it easier for RTD cocktail brands to reach a broader consumer base. Online shopping provides consumers with access to a wide range of options and flavors, thereby strengthening the growth of the market.

Apart from this, key manufacturers are offering low-calorie, low-sugar, and non-alcoholic RTD cocktails to cater to health-conscious people around the world. They are also focusing on sustainable packaging and ingredients, which is bolstering the market growth.

Global Ready-to-Drink Cocktails Market 2024-2032 Analysis and Segmentation:

Top Key Players covered in this report are:

Anheuser-Busch InBev SA/NV, Bacardi Limited, Brown-Forman Corporation, Diageo plc, Manchester Drinks Company Ltd., Pernod Ricard, Suntory Holdings Limited, etc.

The report segmented the market on the basis of region, type, packaging, and distribution channel.

Type Insights:

• Malt-Based
• Spirit-Based
• Wine-Based

Packaging Insights:

• Bottles
• Cans

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Bottles
• Liquor Stores

Regional Insights:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

Key highlights of the report:

• Market Performance (2018-2023)
• Market Outlook (2024- 2032)
• Porter's Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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