A2P Messaging Market Strategic Industry Evolutionary Analysis Focus on Leading Key Players

The global A2P messaging market size was US$ 61.9 billion in 2021. The global A2P messaging market is projected to grow to US$ 79.9 billion by 2030 by registering a compound annual growth rate (CAGR) of 5.1% during the forecast period, i.e., 2022-30.

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SMS is a widely used method of reaching people who use basic feature phones and do not have access to data services. A sort of SMS service known as application-to-person (A2P) SMS is sent to mobile users from an application, typically a web application. This kind of SMS service is frequently used for marketing messages, alerts, notifications, and airline alerts.

Factors Influencing the Market
The rising number of mobile users will drive the growth of the A2P messaging market during the study period. The market is forecast to record potential growth as it is a basic need of enterprises, MNOs, and application developers to communicate with their customers efficiently. Moreover, mobile phone users use messaging as an easy way to communicate with others. Thus, the ever-increasing mobile subscriber base in highly populated countries like China and India is expected to fuel the growth of the A2P messaging market during the study period.
The rising trend of mobile messaging is projected to benefit the A2P messaging market during the forecast timeframe. Apart from that, enterprises use A2P messaging as a significant way to send real-time notifications, alerts, promotional messaging, etc. Additionally, mobile marketing is one of the efficient methods used in the BFSI, media and entertainment, travel, tourism, retail, aerospace, insurance, healthcare, etc. Thus, it will contribute to the growth of the A2P messaging market during the analysis period.
Stringent regulations imposed by governments may restrict the use of the A2P messaging in the coming years.

COVID-19 Impact Analysis
The entire marketing concept became digital in the wake of the COVID-19 pandemic. As a result, it significantly raised the adoption of A2P messaging. Moreover, the A2P messaging market is expected to record potential growth in the coming years, owing to the convenience and effectiveness of A2P messaging.

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Regional Analysis
North America is forecast to dominate the A2P messaging market, owing to the growing adoption of robust technology, such as the cloud, in various industries. Further, these technologies efficiently streamline company processes and maximize resource efficiency, which is expected to have a positive impact on the regional market during the study period. The fact that North America is home to a large number of industry players, such as AT&T, Verizon, and T-Mobile, will fuel the growth of the A2P messaging market in the coming years.

Competitors in the Market
• TATA Communications(India)
• AT&T(US)
• Sinch(Sweden)
• China Mobile (China)
• Infobip(UK)
• Orange (France)
• Route Mobile (India)
• Comviva (India)
• Twilio(US)
• BICS (Belgium)
• Monty Mobile (UK)
• Other Prominent Players

Market Segmentation
The global A2P messaging market segmentation focuses on Application, Industry Vertical, and Region.
By Application Type
• Authentication
• Promotional and Marketing
• CRM

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By Industry Vertical
• Banking Financial Services and Insurance
• Retail and eCommerce
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• Others
By Regional Outlook
● North America
o The U.S.
o Canada
o Mexico
● Europe
▪ Western Europe
o The UK
o Germany
o France
o Italy
o Spain
o Rest of Western Europe
▪ Eastern Europe
o Poland
o Russia
o Rest of Eastern Europe
● Asia Pacific
o China
o India
o Japan
o Australia & New Zealand
o ASEAN
o Rest of Asia Pacific

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● Middle East & Africa (MEA)
o UAE
o Saudi Arabia
o South Africa
o Rest of MEA
● South America
o Brazil
o Argentina
o Rest of South America

Table of Content

Chapter 1: Global A2P Messaging Industry Overview

Chapter 3: Market Dynamics

Chapter 4: Top Company Profiles

Chapter 5: Global A2P Messaging market Competition, by Players

Chapter 6: Global Market Size by Regions

Chapter 7: Global Market Segment by Application

Chapter 8: Global A2P Messaging Industry Segment by Type

Chapter 9: Market Chain, Sourcing Strategy, and Downstream Buyers

Chapter 10: Strategies and key policies by Distributors/Suppliers/Traders

Chapter 11: Key Marketing Strategy Analysis, by Market Vendors

Chapter 12: Market Effect Factors Analysis

Chapter 13: Global A2P Messaging market Size Forecast (2023-2031).

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This release was published on openPR.