Augmented Reality in Retail Market May Set New Growth Story | Google, Wikitude, DAQRI, Zugara

A Latest intelligence report published by AMA Research with title "Global Augmented Reality in Retail Market Outlook to 2028. A detailed study accumulated to offer Latest insights about acute features of the Augmented Reality in Retail market. This report provides a detailed overview of key factors in the Global Augmented Reality in Retail Market and factors such as driver, restraint, past and current trends, regulatory scenarios and technology development.

Definition: Augmented Reality (AR) in retail refers to the technology that permits integration of digital information with the users’ environment in real time over devices like smartphone or tablet. Increasing requirement to offer enhanced customer experience, growing internet penetration, as well as increasing IoT spending are the factors that fuel the demand of augmented reality in the retail market. Various retail types includes Apparel Fitting, Jewelry, Beauty and Cosmetics, Furniture and Lighting, Footwear, Grocery Shopping, and Others. Moreover, growing demand for online purchasing, easy & convenient shopping, as well as development of the e-commerce market are driving the growth of the global augmented reality in retail market.

Major Players in This Report Include,
Apple Inc. (United States), PTC Inc. (United States) , Microsoft Corporation (United States), Google LLC (United States) , Wikitude GmbH (Austria), DAQRI (United States) , Zugara (United States) , Blippar (UK), Marxent Labs (United States) , Augment (France), ViewAR (Austria)

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Regulatory Factors
Augmented Reality involve the processing of personal data about their users, whether their IP addresses, location, images of them or others around them as well as other information about their activities in the app or on their connected social media accounts. Developers must be mindful to comply with the applicable data protection laws where the information they process or collect relate to an identifiable person. The General Data Protection Regulation 2016/679 is a regulation in The European Union law on data protection and privacy for all persons within the European Union & the European Economic Area. The strict regulations are likely to impact the global Augmented Reality (AR) in retail market growth.

Global Augmented Reality in Retail the manufacturing cost structure analysis of the market is based on the core chain structure, engineering process, raw materials and suppliers. The manufacturing plant has been developed for market needs and new technology development. In addition, Global Augmented Reality in Retail Market attractiveness according to country, end-user, and other measures is also provided, permitting the reader to gauge the most useful or commercial areas for investments. The study also provides special chapter designed (qualitative) to highlights issues faced by industry players in their production cycle and supply chain.

The Global Augmented Reality in Retail Market segments and Market Data Break Down are illuminated below: by Type (Apparel Fitting, Jewelry, Beauty and Cosmetics, Furniture and Lighting, Footwear, Grocery Shopping, Others), Application (Try-On Solutions, Planning & Designing, Advertising & Marketing, Information Systems), Technology (Marker-based Augmented Reality (Passive Marker, and Active Marker), Marker-less Augmented Reality (Model Based and Image Processing Based)), Device Type (Head-Mounted Display (HMD), Smart AR Mirror, Handheld Device), Offering (Hardware (Sensors, Semiconductor Components, Displays & Projectors, Cameras, and Others), Software and Services (Software Development Kits (SDKs) and apps, and Services))

Opportunities
Increasing investments in retail sector

Market Drivers
Growing smartphone penetration
Growing online shopping interests of retailers in AR
Rising adoption of connected devices

Challenges
Absence of skills and expertise

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Geographically World Global Augmented Reality in Retail markets can be classified as North America, Europe, Asia Pacific (APAC), Middle East and Africa and Latin America. North America has gained a leading position in the global market and is expected to remain in place for years to come. The growing demand for Global Augmented Reality in Retail markets will drive growth in the North American market over the next few years.

In the last section of the report, the companies responsible for increasing the sales in the Global Augmented Reality in Retail Market have been presented. These companies have been analyzed in terms of their manufacturing base, basic information, and competitors. In addition, the application and product type introduced by each of these companies also form a key part of this section of the report. The recent enhancements that took place in the global market and their influence on the future growth of the market have also been presented through this study.

Report Highlights:
• Comprehensive overview of parent market & substitute market
• In-depth market segmentation (Trends, Growth with Historical & Forecast Analysis)
• Recent industry trends and development activity
• Competitive landscape (Heat Map Analysis for Emerging Players & Market Share Analysis for Major Players along with detailed Profiles)

Strategic Points Covered in Table of Content of Global Augmented Reality in Retail Market:
Chapter 1: Introduction, market driving force product Objective of Study and Research Scope the Augmented Reality in Retail market
Chapter 2: Exclusive Summary - the basic information of the Augmented Reality in Retail Market.
Chapter 3: Changing Impact on Market Dynamics- Drivers, Trends and Challenges & Opportunities of the Augmented Reality in Retail;
Chapter 4: Presenting the Augmented Reality in Retail Market Factor Analysis, Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis.
Chapter 5: Displaying the by Type, End User and Region/Country 2017-2022
Chapter 6: Evaluating the leading manufacturers of the Augmented Reality in Retail market which consists of its Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile
Chapter 7: To evaluate the market by segments, by countries and by Manufacturers/Company with revenue share and sales by key countries in these various regions (2023-2028)
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Key questions answered
• Who are the Leading key players and what are their Key Business plans in the Global Augmented Reality in Retail market?
• What are the key concerns of the five forces analysis of the Global Augmented Reality in Retail market?
• What are different prospects and threats faced by the dealers in the Global Augmented Reality in Retail market?
• What possible measures players are taking to overcome and stabilize the situation?

Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Middle East, Africa, Europe or LATAM, Asia.

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This release was published on openPR.