Emerging Trends Drive the Self-Service Technology Market Forward

In today's technology and automation-driven world, the self-service technology market is evolving and growing at a fast and steady pace. Because of this, small and large businesses globally are harnessing the power of automation and artificial intelligence to provide more efficient and convenient services to their customers. In this news article, we will take a look at some recent developments in the self-service technology sector.

Nine Launches Nine Ad Manager for SMBs

On September 6th, 2023, Nine, an Australian media company unveiled a game-changing self-serve AI tech platform known as Nine Ad Manager. This platform will empower small to medium-sized businesses (SMBs) to purchase video advertising on 9Now, a popular streaming TV platform, with remarkable precision. This precision is achieved by targeting audiences based on demographics, location, and more, which helps Nine Ad Manager enable SMBs to connect with local customers effectively.

What sets it apart is its AI-driven video creation process, where businesses can transform their website content into compelling video ads within minutes. This innovation will revolutionize not only the self-service industry but also various other industries, including real estate, by turning property listings into television commercials and reaching property buyers within the local area.

GoTab Introduces Self-Ordering Kiosks for Restaurants

On September 18th, GoTab, a restaurant technology provider, shared that it's making waves with its new Self-Ordering Kiosks, these kiosks cater to consumers who have not fully adopted mobile payments. Moreover, these kiosks prove to be a positive change as they address the friction in payment processes, providing an alternative for those who prefer physical cards over digital wallets.

These also go beyond traditional kiosk experiences by allowing customers to keep tabs open and split bills. The adoption of self-service technology in the restaurant industry varies, with customers' preferences depending on the dining situation. This introduction comes at a time when restaurants are turning to automation at increasing rates to reduce labor costs. This self-service technology is expected to eliminate transactional, non-experiential aspects of the dining process.

Loop Media's Self-Serve Video Advertising Platform

Another such development was shared on September 21, 2023, when Loop Media, a free streaming television media company, announced that it is venturing into the local advertising market with the introduction of a self-serve video advertising platform called "Loops Ads Manager." This platform presents a new revenue stream for Loop Media by targeting local businesses, venues, and brands. By partnering with OrkaTV, Loop Media aims to tap into the 65% of annual out-of-home advertising revenue traditionally associated with local advertising.

This move not only benefits Loop Media but also empowers local businesses to advertise directly on the Loop TV platform. The Loop Ads Manager simplifies the advertising process, making it more accessible and cost-effective for local business owners. It leverages advanced streaming TV ad tech infrastructure to offer targeting tools and creative expertise, ensuring businesses can efficiently reach their target audiences on Loop TV's premium streaming channels.

Self-Service Market Continues to Thrive with Expected

The self-service technology market is witnessing significant advancements, catering to diverse industries and customer preferences. From Nine Ad Manager's AI-driven video ads for SMBs to GoTab's self-ordering kiosks for restaurants, and the Loops Ad Manager, these recent developments underscore the industry's dynamism. As technology continues to shape the self-service landscape, businesses are poised to enhance efficiency, reduce friction, and meet evolving customer expectations by taking advantage of various self-service technologies.

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