Athletic Tape Market Insights by Business Growth, Development Factors, Revenue Strategies, and Future Trends till 2030 | Johnson & Johnson, Mueller Sports Medicine

The Athletic Tape Market is estimated for 2023 for the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Athletic tape is used during sports activities to provide support, stabilize joints, and prevent injuries. Various products like pre-wrap tapes, medical tapes, and kinesiology tapes are used for applications like ankle, knee, and shoulder strapping.

Market Dynamics:

The athletic tape market is expected to witness significant growth owing to the increasing incidence of sports injuries. According to the National Federation of State High School Associations, over 7.8 million high school athletes participated in sports in the US during 2018-19. As physically demanding sports can pose high risks of injuries like ankle sprains, knee injuries, muscle strains etc., the usage of athletic tapes is increasing. Moreover, growing participation in recreational sports and fitness activities is further propelling the demand for athletic tapes. The availability of innovative tape products featuring advanced materials for improved support and pain relief is also fueling the market growth.

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Top Companies Covered In This Report:

★ Johnson & Johnson
★ Mueller Sports Medicine
★ 3M Company
★ KT Tape
★ Medco Athletics
★ Nitto Denko Corporation
★ Andover Healthcare Inc.
★ Medline Industries Inc.
★ Jaybird & Mais
★ SpiderTech

*Disclaimer: Major Players are sorted in no particular order.

Detailed Segmentation:

By Product Type:

★ Cloth Tape
★ Kinesiology Tape

By Applications:

★ Ankle Support
★ Knee Support
★ Shoulder Support
★ Wrist and Hand Support
★ Muscle Support

By End User:

★ Professional Athletes
★ Amateur Athletes
★ Hospitals and Clinics

Key Region/Countries are Classified as Follows:

◘ North America (United States, Canada, and Mexico)
◘ Europe (Germany, France, UK, Russia, and Italy)
◘ Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)
◘ South America (Brazil, Argentina, Colombia, etc.)
◘ The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

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Athletic Tape Market Drivers - Increasing participation in sports activities

One of the major drivers propelling the growth of the athletic tape market is the rising participation in sports and athletic activities across the globe. With increasing health awareness among people and promotion of an active lifestyle, more individuals are taking up sports and workouts as part of their daily routine. Furthermore, international leagues and tournaments are attracting widespread viewership which is encouraging more enthusiasts to take up the sport. The growing involvement in sports has resulted in a substantial rise in the number of sports-related injuries over time. Since athletic tape is extensively used by players, coaches and medical professionals for prevention and treatment of minor injuries, its demand is directly correlated with participation in sports events. The continuous growth of the participation rate particularly in basketball, soccer, American football is expected to drive the sales of athletic tape in the upcoming years.

Athletic Tape Market Drivers - Superior properties of sports tapes

Another key factor bolstering the athletic tape market growth is the unique properties offered by sports tapes which make them suitable for injury management during rigorous physical activities. Sports tapes are flexible, stretchable and provide flexible support to joints and muscles without hindering the motion. They also help in realigning blisters, reducing swelling and protecting wounds from friction during exercises. Moreover, modern athletic tapes are designed to be sweat and water resistant to stay adhered for longer durations. They are also available in myriad sizes, thickness and shades for versatile applications. Such user-friendly attributes and performance benefits have increased the preference for tapes over alternative methods like strapping or braces. Therefore, the unmatched functionality of athletic tapes in protecting injuries during strenuous workouts without impairing performance is anticipated to continue propelling their demand in the upcoming years.

Athletic Tape Market Restrain - Availability of alternative injury management products

One of the major challenges faced by the athletic tape market is the availability of alternative products for injury treatment and prevention. Compression sleeves, strapping tapes, braces and sports gels/creams are some of the commonly used alternatives to athletic tape. These substitutes are often promoted as being relatively more effective and comfortable than adhesive tapes for certain types of injuries like sprains, muscle pulls etc. For example, sleeves and braces provide customized compression and support without requiring repeated applications like tapes. They are also considered more user-friendly for self-application. Similarly, sports gels and creams are preferred for minor muscle soreness and swelling due to ease of application. Although tapes have certain advantages over alternatives, the wide array of injury management options available narrow down the overall addressable market for athletic tapes. Product innovation would be key for manufacturers to further strengthen the value proposition of tapes against substitutable solutions.

Athletic Tape Market Opportunity - Development of advanced engineered tapes

With continuous R&D, there is vast potential for development and introduction of next-generation athletic tapes featuring improved performance attributes. One significant opportunity lies in engineering tapes that offer enhanced protection against injuries along with properties like waterproofing, flexibility, breathability at par with or exceeding conventional tapes. For instance, tapes embedded with pain-relieving ingredients or those made using composite materials to provide targeted compression. Tapes offering dual functionality of supporting as well as hastening healing are another avenue with lucrative commercial prospects. Furthermore, opportunities exist in tailoring high-end specialty tapes for specific sports or types of injuries. For example, tapes optimized for supporting ankle joints in basketball. Customized product ranges targeting requirements of varied playing positions could gain foothold. Advanced engineered tapes addressing unmet needs more effectively than traditional varieties as well as alternatives can help boost demand and open new revenue streams for manufacturers in the athletic tape market.

Athletic Tape Market Trends - Growth in online sales and digital marketing

One of the key trends contributing to the expansion of the athletic tape market is the rising prominence of online sales channels and augmented use of digital marketing strategies by manufacturers. With penetration of internet and smartphones worldwide, e-retailing is emerging as a hugely popular mode of product discovery and purchase even for sports accessories. It offers advantages like comprehensive product comparisons, attractive deals and delivers convenience to time-strapped consumers. Leading tape producers have developed their own robust e-commerce platforms and are aggressively promoting their products through search and social media marketing. Targeted campaigns on popular sports-dedicated websites and mobile apps are also gaining traction.

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Key Questions Answered in This Report on Athletic Tape Market

• How much revenue will the global Athletic Tape Market generate by the end of the forecast period?

• What regions currently contribute the maximum share to the overall global market?

• What are the indicators expected to drive the global Athletic Tape Market?

• Which region is likely to be a lucrative market during the forecast period?

• What are the essential strategies incorporated by key stakeholders in the global Market to expand their geographical presence?

• What are the major advancements witnessed in the global Athletic Tape Market?

• This report answers these questions and more about the global Market, aiding major stakeholders and key players in making the right decisions and strategizing for the advancement of their business.

Some of the Major Points of TOC cover:

Chapter 1: Techniques & Scope

1.1 Definition and forecast parameters
1.2 Methodology and forecast parameters
1.3 Information Sources

Chapter 2: Latest Trends Summary

2.1 Regional trends
2.2 Product trends
2.3 End-use trends
2.4 Business trends

Chapter 3: Athletic Tape Market Insights

3.1 Market fragmentation
3.2 Market landscape
3.3 Vendor matrix
3.4 Technological and Innovative Landscape

Chapter 4: Athletic Tape Market, By Region

Chapter 5: Company Profiles

5.1 Company Overview
5.2 Financial elements
5.3 Product Landscape
5.4 SWOT Analysis
5.5 Systematic Outlook

Chapter 6: Assumptions and Acronyms

Chapter 7: Research Methodology

Chapter 8: Contact (Continue . . .)

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This release was published on openPR.