Press release
Seminal producer/artist Hi-Tek preps 'Hi-Teknology 3' for December 11th release
Album will highlight upcoming artists along with Talib Kweli, Ghostface, Raekwon, Young Buck, Little Brother and moreNew York, NY Tuesday November 27th 2007 - Revered by the Hip-Hop industry and music lovers throughout the world, Hi-Tek the production mastermind responsible for hits from the likes of 50 Cent, Common, Snoop Dogg, Lloyd Banks and more is poised to unveil another classic with December 11th's Hi-Teknology 3 on Babygrande Records.
It's only been a year since Hi-Teknology 2 garnered universal critical raves, having been dubbed one of 2006's beast releases; but its creator thinks Vol. 3 could raise the bar even further. "My intent is always to give my fans good music first and foremost. I do think this is one of the best albums I ever did," says the Cincinnati based producer who helped shape the mid-nineties Hip-Hop landscape through his work with Talib Kweli and Mos Def. "I always want to improve," Hi-Tek stresses. "In my mind, if I like what I am working on and I think it is better, that's what counts, but if the fans like it, then that is what makes it perfect."
Babygrande, which boasts an extensive roster of today's most promising independent talent, are no less enthused in their sentiments. "Hi-Teknology 3 is a reflection of Hi-Tek's continual relevance and growth as an artist/producer and once again he demonstrates why he is one of the most well rounded and highly regarded talents in the game" explains Jesse Stone, VP/GM.
Hi-Tek is never one to disappoint with his choice of collaborators and Hi-Teknology 3 is a further testament to this fact. On this album he calls on artists from all corners of the country, Talib Kweli, Ghostface, Raekwon (of the Wu-Tang Clan), to Kurupt, Young Buck, Outlawz and Little Brother and more.
Hi-Teknology 3 however, specifically reflects Tek's desire to shine the light on burgeoning wordsmiths. Having always strived to encourage and maintain a balance between established and developing talent, it is with this album that Hi-Tek most explicitly welcomes a new generation of hand selected artists worthy of his sonic stamp.
"I wanted to go back to the original blueprint of working with up and coming artists,"he states, when quizzed on the motivation behind appearances from the likes of Estelle, Riz, Dion, Push! Montana and many more.
Hi-Tek has also made some changes to his supporting cast, having linked with one of Hip-Hop's most illustrious managers, Sha Money XL, Tek was signed to his Money Management Group and D Prosper Music without any hesitation. "I have been a fan of Tek's music for a long time; his sound is one of a kind. When I heard he wasn't happy with his former manager I stepped in to help catapult him to the forefront, helping him form the brand that he is. Hi-Tek belongs up there with the best of them and with his new album, placements on some major name projects, including Dr. Dre's, his peak has yet to come. But it is on its way," affirmed Sha Money XL
Just as he molded the sound of mid-nineties Hip-Hop, Tek introduces the next generation of Hip-Hop talent with Hi-Teknology 3. With a slew of multi-platinum production credits to his name, the support of one of the biggest Hip-Hop labels and an aggressive and established marketing team in his corner, Hi-Tek looks to be hitting his stride.
www.hi-teknology.com
www.crackspace.com/hi-tek
www.babygrande.com
Critical Marketing and Media Group
2 Alexandra St
Rowlands Gill
Tyne and Wear NE39 2JB
criticalMMg@gmail.com
Critical MMG is a full service public relations company based between the UK and NYC. The company was masterminded by Journalist, Melanie J Cornish after being successfully submersed in Hip-Hop during her tenure in New York City. CMMG is known for specializing in brand awareness and ensuring clients are known across the globe using all media platforms.
The company focuses on all aspects of entertainment, including but not restricted to music, fashion and media. Already boasting an extensive roster Melanie J Cornish sees the sky as her limit when it comes to Critical Marketing and Media Group.
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