India Male Grooming Products Market Increasing Demand and Advancements to Drive Growth

Introducing the Most Recent Research Report [2023-2032] on the India Male Grooming Products Market: Size, Emerging Trends, Market Share, Remarkable Growth, Segmentation, Comprehensive Analysis, and Forward-Looking Projections for 2032. This report presents an in-depth examination of the critical drivers propelling global market sales. Within its 100 pages, the report delivers a comprehensive evaluation of the industry's current status, encompassing aspects such as market size, market share, anticipated trends, growth rate, distribution channels, and more.

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The male grooming market in India was valued at INR 140.50 Bn in 2018, and is expected to reach INR 319.82 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~15.14%, during the forecast period (2018-2024).

Of late, the male population of India have become much conscious of their appearance and seldom do they shy away from indulging in personal care products, spa and rejuvenation services. This trend is mostly observed in men belonging to the age group of 25-40 years. FMCG giants are launching gender specific products to cater to the increasing demand for male grooming products.

Market insights:

Beard growth oils, cologne soaps, face washes, beard combs, deodorants, talcs and perfumes are some of the major male grooming products available in the market.

The increasing influence of social media and rise in disposable income among the urban working men of the country are the key factors that are fueling the growth of the market in the country. Around 177 new male grooming products have been launched by FMCG giants, as well as start-up companies to capture the untapped male grooming market in India between the marketing year March 2018 and March 2019.

Retail stores, supermarkets, hypermarkets and e-commerce websites are the major distribution channels for male grooming products. During the 2019-2024 period, online distribution channels/e-commerce websites are expected to witness steady growth, owing to the rising popularity of the e-commerce market in India. Start-ups which are entering the male grooming products market, like Beardo and Bombay Shaving Company, sell their products through e-commerce platforms to reach out to a larger consumer base.

Market segment insights:

Based on product type, the male grooming products market is segmented into face care, body care and hair care products. As of 2018, the face care products segment held the largest market share (~53%) in terms of market revenue, followed by body care products (~41%) and hair care products (~6%). The face care products segment for men was valued at INR 74.47 Bn in 2018 and it is expected to reach INR 136.69 Bn by 2024. Major players in the face care products market for men are Nivea Men, Emmis Fair and Handsome, and Garnier Men.

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Key growth drivers of the market:

The traditional idea of masculinity conforming to physical appearances has undergone considerable changes and men have become conscious about how they look. As a result, demand for products like moisturizers, whitening creams, anti-aging creams, sunscreens, body lotions and other products for men has picked up.

Increased penetration of social media platforms like Facebook, Instagram, YouTube and WhatsApp have exposed men, both in urban and rural areas, to global fashion trends, thereby increasing the demand for male grooming products like beard oil, hair gel, and hair masque.

Key deterrents to the growth of the market:

In India, the male grooming products market is dominated by a few major players like Emami, Gillette, and L'Oréal, offering products at higher prices. Such high price ranges affect the adoption of male grooming products on a large scale, especially by the middle class and lower middle-class population of the country. This is likely to impede the growth of the male grooming products market in India.

Consumers in semi-rural and rural areas are hardly aware of niche and premium male grooming products such as beard oil, beard wax, moisturizers, whitening creams, face wash, body wash, face scrubs, exfoliators, sunscreen lotion, and serum, among others. The market in rural and semi-rural areas remains unpenetrated, since men using grooming products are still considered a taboo, which presents a major challenge for market growth.

Competition analysis:

Some of the major players operating in the male grooming products market in India are Emami Limited, Gillette India Limited and Godrej Consumer Products Limited. In 2018, Procter & Gamble held the largest market share (~20%), followed by HUL (~8%) and Malhotra Group (~6%).

Companies covered:

Emami Limited
Gillette India Limited
Godrej Consumer Products Limited
Hindustan Unilever Limited
Marico Limited
Himalaya Drug Company Private Limited
L'Oréal India Private Limited
Mcnroe Consumer Products Private Limited
Nivea India Private Limited
Vi-John India Group
Happily Unmarried Private Limited
Helios Lifestyle Private Limited
Zed Lifestyle Private Limited

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Core Chapters:

Chapter 1: Introduction: This chapter outlines the scope of the report and provides an executive summary of the different market segments, including the market size, future development potential, and evolution of the market in the short to mid-term and long term.

Chapter 2: Competitive Landscape: Here, we conduct a detailed analysis of the competitive landscape of India Male Grooming Products manufacturers, including price, output, and revenue market share, latest development plans, mergers, and acquisition information.

Chapter 3: Production and Value Analysis: This chapter provides a quantitative analysis of the production/output and value of India Male Grooming Products by region/country, identifying the market size and development potential of each region in the next six years.

Chapter 4: Consumption Analysis: We analyze the consumption of India Male Grooming Products in different regions and countries, introducing the market development, future prospects, market space, and capacity of each country in the world.

Chapter 5: Product Segment Analysis: This chapter provides an analysis of various market segments according to product type, covering the market size and development potential of each market segment.

Chapter 6: Application Segment Analysis: We analyze various market segments according to application, covering the market size and development potential of each market segment.

Chapter 7: Company Profiles: This chapter provides detailed profiles of key players in the market, including product production/output, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Industrial Chain Analysis: Here, we analyze the industrial chain, including the upstream and downstream of the industry.

Chapter 9: Sales Channel Analysis: We analyze the sales channel, distributors, and customers in this chapter.

Chapter 10: Market Dynamics Analysis: This chapter introduces the market dynamics, latest developments, driving factors, restrictive factors, challenges, and risks faced by manufacturers in the industry, along with an analysis of relevant policies.

Chapter 11: Production and Supply Forecast: We provide a production and supply forecast for the global and regional market.

Chapter 12: Consumption and Demand Forecast: This chapter provides a consumption and demand forecast for the global and regional market.

Chapter 13: Type and Application Forecast: We provide a quantitative analysis of the market size and development potential of each market segment in the next six years.

Chapter 14: Conclusion: Finally, we present the main points and conclusions of the report, providing readers with a comprehensive understanding of the market and its potential growth prospects.

Our most recent research report showcases the thriving expansion of the India Male Grooming Products Market and offers in-depth insights into the projected market size, share, and revenue until 2032.

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This release was published on openPR.