Indian Wallpaper Market 2024 Share, Size, Growth, Trends and Forecast 2032

IMARC Group, a leading market research company, has recently releases report titled "Indian Wallpaper Market Report by Product Type (Vinyl-Based, Non-Woven, Pure Paper Type, Fiber Type, and Others), Distribution Channel (Offline, Online), End-User (Residential, Commercial), and Region 2024-2032." The study provides a detailed analysis of the industry, including the Indian wallpaper market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the Indian wallpaper market?

The Indian wallpaper market size reached US$ 166.1 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 783.3 Million by 2032, exhibiting a growth rate (CAGR) of 18.81% during 2024-2032.

What is wallpaper?

Wallpaper is a decorative material that is used to cover and enhance the appearance of interior walls. It is typically made of paper, vinyl, fabric, or other materials and comes in various patterns, colors, and textures. Wallpaper serves both functional and aesthetic purposes in interior design. Functionally, it can protect walls from wear and tear, as well as provide insulation. Aesthetically, it allows individuals to express their personal style and create a specific ambiance within a space.

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What are the growth prospects and trends in the Indian wallpaper industry?

India has witnessed a substantial increase in disposable income levels in recent years. As the purchasing power of individuals grows, there is a greater inclination toward investing in home decor and interior aesthetics. Wallpaper, with its wide range of designs and patterns, has become an attractive option for homeowners looking to enhance their living spaces. Additionally, rapid urbanization and the construction of new residential and commercial properties are creating a robust demand for interior decor products. Wallpaper is increasingly chosen by architects, interior designers, and property developers to add a touch of elegance and style to both residential and commercial spaces. Other than this, Indian consumers are becoming more design-conscious and are keen on staying updated with global interior decor trends. Wallpaper allows them to experiment with various designs, colors, and textures, thereby providing a cost-effective way to transform their interiors without major renovations. Besides this, wallpaper manufacturers are offering customizable and personalized options, allowing consumers to create unique designs that reflect their individuality.

This trend of personalization is appealing to a younger and more discerning demographic. In line with this, modern wallpaper is designed for easy installation, and many homeowners are opting to install it themselves. This not only saves on installation costs but also adds to the convenience factor, making wallpaper a popular choice for DIY home improvement projects. Furthermore, there is a growing awareness about environmentally friendly products. Wallpaper manufacturers are responding to this trend by producing eco-friendly and sustainable options, such as recyclable materials and water-based inks, which resonate with environmentally conscious consumers. Moreover, the proliferation of e-commerce platforms has made it easier for consumers to browse and purchase wallpaper from a wide variety of options. Online retailers offer convenience, competitive pricing, and access to a broader range of designs, making wallpaper more accessible to consumers across the country.

What is included in market segmentation?

The report has segmented the market into the following categories:

Product Type Insights:

Vinyl-Based
Non-Woven
Pure Paper Type
Fiber Type
Others

Distribution Channel Insights:

Offline
Online

End-User Insights:

Residential
Commercial

Regional Insights:

North India
West and Central India
South India
East India

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