Augmented Reality in Retail Market Size, Outlook, Share, Key Players, Revenue, and Forecast 2031

The global augmented reality in retail market revenue was around US$ 2.5 billion in 2021 and is estimated to reach US$ 61.9 billion by 2031, growing at a compound annual growth rate (CAGR) of 41.4% during the forecast period from 2022 to 2031.

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Augmented reality in retail brings digital elements into the physical environment. Using a viewing device like a tablet, phone, or AR glasses. It is the process of adding digital elements to our physical reality.

Factors Influencing Market Growth

An increase in investments in the AR market and a rise in smartphone adoption boost the market.

The cost-effective advantages of augmented and virtual reality-based solutions have a positive impact on the market's expansion.

The rise in the need for user engagement in the retail sector would present lucrative potential for market expansion.

The high setup and installation costs of AR systems, together with security and privacy issues related to AR may impede the market's expansion.

Study of the COVID-19 Pandemic

The COVID-19 pandemic outbreak has contributed to the considerable rise in the market over the past few years. This is explained by the increasing demand for augmented reality among businesses to better serve their clients and increase revenue potential. In addition, a number of sectors are implementing augmented and virtual reality solutions to reduce the loss brought on by the pandemic and to increase their market share. The supply chain disruption caused by the pandemic's numerous lockdowns, however, limited the enormous demand for AR devices.

Regional Insights

North America dominated the market and expects to maintain its position during the forecast period due to rising technology investments across the region.

However, Asia-Pacific is anticipated to experience considerable growth throughout the forecast period due to the region's changing customer needs, which are anticipated to fuel the region's augmented reality in the retail market.

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Leading Competitors
The leading competitors in the global augmented reality in retail market are:
Amazon.com
Apple Inc
Augment
Blippar Group Limited
Google
Holition Ltd
Inter IKEA Systems B.V.
Imaginate Technologies
INDE
Kudan
Marxent Labs
Microsoft Corporation
PTC
Sephora USA
VIEWAR GmbH
Wikitude
Zugara
Others
Segmentation Analysis
The global augmented reality in retail market segmentation focuses on Component, Device Type, Application, Retail Type and Region.
Segmentation based on Component
Hardware
? Sensors
? Semiconductor Components
? Displays and Projectors
? Cameras
? Others
Software
Services
Segmentation based on Device Type
Head Mounted Display
Smart AR Mirror
Handheld Device
Segmentation based on Application
Information Systems
Advertising and Marketing
Try on Solutions
Planning and Designing
Segmentation based on Retail Type
Jewelry
Beauty and Cosmetics
Apparel Fitting
Furniture and Lighting
Grocery Shopping
Footwear
Others

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Segmentation based on Region
North America
The U.S.
Canada
Mexico
Europe
Western Europe
The UK
Germany
France
Italy
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Europe
Asia Pacific
China
India
Japan
Australia & New Zealand
ASEAN
Rest of Asia Pacific

Middle East & Africa (MEA)
UAE
Saudi Arabia
South Africa
Rest of MEA

South America
Brazil
Argentina
Rest of South America

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Table of Content

Chapter 1: Global Augmented Reality in Retail Industry Overview

Chapter 3: Market Dynamics

Chapter 4: Top Company Profiles

Chapter 5: Global Augmented Reality in Retail market Competition, by Players

Chapter 6: Global Market Size by Regions

Chapter 7: Global Market Segment by Application

Chapter 8: Global Augmented Reality in Retail Industry Segment by Type

Chapter 9: Market Chain, Sourcing Strategy, and Downstream Buyers

Chapter 10: Strategies and key policies by Distributors/Suppliers/Traders

Chapter 11: Key Marketing Strategy Analysis, by Market Vendors

Chapter 12: Market Effect Factors Analysis

Chapter 13: Global Augmented Reality in Retail market Size Forecast (2023-2031).

Continue….

Reasons to Buy This Report

(A) The research provides valuable insights for top administration, policymakers, professionals, product advancements, sales managers, and stakeholders in the market. It helps them make informed decisions and strategize effectively.

(B) The report offers comprehensive analysis of Augmented Reality in Retail market revenues on a global, regional, and country level, projecting trends until 2031. This data allows companies to assess their market share, identify growth opportunities, and explore new markets.

(C) The research includes segmentation of the Augmented Reality in Retail market based on types, applications, technologies, and end-uses. This segmentation enables leaders to plan their products and allocate resources based on the expected growth rates of each segment.

(D) Analysis of the Augmented Reality in Retail market benefits investors by providing insights into market scope, position, key drivers, challenges, restraints, expansion opportunities, and potential threats. This information helps them make informed investment decisions.

(E) The report offers a detailed analysis of competitors, their key strategies, and market positioning. This knowledge allows businesses to better understand the competition and plan their own strategies accordingly.

(F) The study helps evaluate Augmented Reality in Retail business predictions by region, key countries, and top companies, providing valuable information for investment planning and decision-making.

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